800-000-000 • www.LifeWorks.com

     

We’re Here to Help Your LifeWorks account manager and communication consultant are here to help you plan a communication strategy that builds awareness and use of the LifeWorks program. Our goal is the same as yours: to ensure that your organization gets the full value of the program. We’ll supply you with communication tools for the program’s launch, annual reminder pieces and ongoing promotion pieces to help you keep the program visible to your employees/members.

This guide is designed to help you in your role as the communication point person for the program in your organization. It will help you think about the messages that are likely to resonate with your employees/members and the communication channels and tools available to reach them.

Did You Know?

53% of unscheduled days off are due to family issues, personal needs or stress and burnout. 35% are due to personal illness.1 The LifeWorks program can help reduce absenteeism by helping employees deal effectively with personal and family issues and take steps to improve their health.

1CCH Unscheduled Absence Survey.  

Welcome to LifeWorks

       

Know the Program To effectively communicate the program, you’ll want to become familiar with the program and the ways it can help employees, managers, HR staff and the organization.

You’ll get toll-free 24/7 telephone and e-mail access to LifeWorks consultants who can help with a wide range of work, personal and family issues and arrange for face-to-face counseling sessions.

Parenting and child care Helping aging parents Emotional well-being Health Work Managing people Addiction and recovery

 Personalized health coaching programs by phone or online.

1-800-000-0000 www.LifeWorks.com  

 

Weight Management

QuittingSmoking

StressManagement

Learn What LifeWorks Offers

 

LifeWorks Online This website is the best one-stop source of information about the program and the range of support it provides. Take the time to explore the site, or ask your account manager to give you a tour.

The “Support & Services” link in the top navigation bar opens to service descriptions, from a program overview to more specific descriptions.

The Quick Links on the right side of the home page are an easy way to get to such features as doctors, discounts, legal resources, and self-assessment.

The Life, Health, Family, Work, Money, and Life Changes links in the top navigation bar are an easy way to navigate to the wealth of self-help content on the site.

Monthly Features and Timely Help display new, seasonal, and news-related content. Ask your Account Executive about how the site can be customized to support your workforce strategy.

Use the search box to find content on a specific issue. Narrow your search by selecting media type.

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Learn What LifeWorks Offers

     

By Phone. Online. On Site. LifeWorks are here for you and your employees, 24/7, on the issues that matter. From quick questions to major problems.

Face-to-face Counseling on mental health, addiction, relationship and other issues.

Critical Incident Support following a traumatic event in the workplace. On-site support to affected employees provided by experts in traumatic stress. Support for decision-makers in managing communication and response.

On-site and Web-based Seminars and Training Bring the program to your employees by scheduling LifeWorks seminars. Choose from more than 100 topics on employee effectiveness, manager skills and personal and family issues. Delivered by skilled trainers. 30-minute tip sessions to full-day workshops.

Learn What LifeWorks Offers

 

For You: LifeWorks HR A website for you, the LifeWorks program manager.

Tools and tips for communicating and building program awareness Updates on what’s new in LifeWorks Information about work-force trends, legislative developments and HR best practices  

www.LifeWorksHR.com  

Access Tools For You

Help Your Organization Succeed By Helping Your Employees Thrive Get the full value of the LifeWorks program — the maximum ROI and productivity boost — by actively promoting and building program awareness and use.

Save Time Lose Weight

76% of employees say that using LifeWorks saved them time. 64%

54%

of weight coaching participants report maintaining lower weight after 12 months. dropped at least one BMI unit. The average drop among all participants is 2.7 BMI units.

Reduce Absenteeism

66% of employees said that they missed less work by using the LifeWorks program.

Reduce Stress Quit Smoking 49%

of tobacco cessation coaching participants who complete the program report being tobacco free after one year.

71% of employees said that using the LifeWorks program reduced their stress.

Improve Productivity

61% of employees said that using the LifeWorks program improved their productivity.

Build Loyalty

69% of employees said that using the LifeWorks program made them more likely to stay with their employer.

www.LifeWorks.com www.LifeWorksHR.com

Know the Value of LifeWorks

 

Promote the Program Use Ceridian’s award-winning communication tools to promote the LifeWorks program.

Brochure Available at launch and annually in the fall for reminder awareness building. Can be distributed at work or mailed. Recommended for inclusion in new-hire packets. Provides an overview of the program in a colorful and appealing format. Available in English and Spanish.

Online Orientation Post a link to this orientation on your intranet site, or send the link to employees by e-mail. Can also be run continuously on plasma screen displays or used as a presentation in employee briefings.

Wallet Card Designed for distribution with the brochure, the wallet card is a great way for employees to keep the program phone number, web address, and log-on information handy.

Available in English and Spanish.

Presentation Slides Use this PowerPoint presentation to introduce the program or give reminder overviews at employee meetings.

Get the Word Out

 

 

Posters and Calendars For posting in high-traffic areas where employees have time and room to stop and copy down the phone number and online access information. Can be downloaded and printed any time from www.LifeWorksHR.com.

Flyers / E-reminders Promotional flyers/e-reminders are sent to you monthly in electronic form for you to distribute to employees by email or in hard copy. Additional topical flyers/e-reminders are available to promote any aspect of the program of special interest to your organization or your employees. Your account manager will provide you with an annual promotion plan with the schedule of monthly flyers/e-reminders, and is available to consult with you on adding to or modifying that plan with special topical promotions.

Get the Word Out

 

Quarterly Newsletter Ceridian provides a quarterly newsletter in electronic form with brief, helpful articles on work, family and personal issues. You are encouraged to forward to employees as a way to build program visibility and provide direct value.

Newsletter Copy Ceridian can supply copy for your internal newsletters, providing an overview of the program as a periodic reminder or offering tips on a specific issue with a reminder of how to access the program.

LifeWorks Online (www.LifeWorks.com) The home page of LifeWorks Online offers a number of awareness-building opportunities. The site promotes program services and provides a number of ways for users to access the program. Monthly features tie  to the monthly communications tools we provide to you.

Get the Word Out

Get the Word Out

 

Understanding Your Audience and Your Organization’s Communication Channels Ceridian’s communication tools are created to appeal to a diverse audience and to feature the most valuable and appealing aspects of the program. They are also designed to fit into the most common communication channels. That’s based on our experience across a wide range of organizations.

Your employees/members may have some unique characteristics and needs or present special communication challenges. You may have employees/members who are hard to reach by e-mail, for example. You may have people who are on the road or in manufacturing plants, or people with poor reading or English-language skills. Your employees may be dispersed in small offices or working in customers’ offices.

Your account manager can help you create a communication plan to reach all of your employees with messages that highlight those features of the program that will be most valuable to each of them.

How broad is the awareness of the program now? You may know through employee surveys or from anecdotal evidence that awareness is strong among some employee groups but not others. How might you reach under-aware populations with different kinds of messages and different communication vehicles? Are in-person presentations important in reaching some groups? Is there a way to reach employees at home, to let other family members know about the program? Who do employees pay attention to and trust? Can you get help from those people in building program awareness? Who in your organization is skilled at crafting messages and creative in using different communication channels? Can you get help from those people in coming up with new communication tactics? Given the flood of information employee’s deal with, how might you make your messages stand out?

Get the Word Out

 

Are some employees reluctant to use the program because it involves asking for help from a stranger? Are there ways you might make that initial contact more appealing by sharing stories of people who have used the program with positive results? Do employees know about the program but have a limited understanding of the many ways it can be helpful? (An EAP sometimes has an image as a program for people with “serious problems” for example, or a Work-Life program as a service for parents with young children.) How might you change those perceptions so employees see all of the ways in which the program can be valuable?

Which aspects of the program will be of most interest to different groups of employees? The fact that it is free? That it is confidential? That it is available 24 hours a day? That employees can use a special number to call a Spanish-speaking consultant? That it can help employees be more successful in their jobs? Or with parenting or relationships? That it can help employees who spend time caring for older relatives? That it offers special help for managers?

Get the Word Out

 

Proven Strategies While there are important differences in the specific communications tools and channels used to build program awareness and use in different organizations, we have observed that high program use is correlated with a smaller set of effective communication practices.

Build a Network of Champions Program managers at organizations with high LifeWorks use have developed a network of champions to help them get the word out to employees and keep the program visible so employees remember it is there when they need it. These champions include point people for communications at specific work sites, members of affiliation groups, and other managers and leaders.

Life Events Communication One key to success in building program use is to reach employees when they have needs. Much of the program’s most valuable support is tied to life changes and transitions, including:

• Joining the workforce • Becoming a manager • Having a baby or adopting a child • Dealing with illness • Caring for older relatives • Navigating workplace change • Planning for retirement

Organizations with high program awareness and use communicate to employees at these times of need, leveraging contacts and processes already in place. Ceridian provides communications tools for these and other live events, and makes them easily available on LifeWorksHR.com. Find out who in your organization is in contact with employees at these transition points, and work with them to include communications about the LifeWorks program in the information they provide to employees.

Engage Employees Successful organizations staff LifeWorks display tables at health fairs and other visibility events, tailor communications to connect with known needs of employees and include actual program success stories in communications. Wellness challenges, in particular, have proven to be an extremely effective way to build employee engagement and improve health behavior, and are offered as a standard part of the LifeWorks program.

   

Get the Word Out

 

Let’s Talk Your account manager and communication consultant are available to consult with you on ways to use Ceridian’s communication tools to the best effect in your organization. We encourage you to schedule time with them to discuss any unique communication challenges at your organization. They can help you come up with ideas for using the resources available to you to get the most value from the LifeWorks program.

Did You Know? More than one in every six U.S. worker provides care for an elderly or disabled family member or friend.1 The LifeWorks program can help caregivers get the resources and support they need. 1Gallup Healthways Survey.  

8.4% of full-time workers in the U.S. are current illicit drug users, and 8.8% report heavy alcohol use2 2Substance Abuse and Mental Health Services Administration, Office of Applied Studies (2008). Results from the 2007 National Survey on Drug Use and Health: National Findings (NSDUUH Series H-34, DHHS Publication No. SMA 08-4343). Rockville, MD.  

Workers with depression cost U.S. employers $31 billion annually in lost productivity, primarily in reduced performance at work. Since most occurrences of depression go untreated, raising awareness and treatment rates can have a direct impact on business outcomes.3 3Stewart et al, “Cost of Lost Productive Work Time Among US Workers With Depression,” JAMA, 2003.

Get the Word Out