john pritchard, microsoft uk, mediacom engage, 19/05/10

John Pritchard Creative Strategist, Microsoft

CREATIVITY & INNOVATION

WHY MICROSOFT?

Technology and platforms

AGENDA

Your content in their environments

Re-purposing your content

Creativity in social media?

The creative execution

FOCUS

TARGETING

EXECUTION

EXECUTION : SIMPLICTY

PLATFORMS & TECHNOLOGY

Tom Clancy’s Rainbow Six Vegas

IN GAME

Tom Clancy’s Rainbow Six Vegas

1,000% Traffic Increase

55,000 voter registrations

ENGAGING ON THE DESKTOP

MOBILE AND APPS

SOCIETAL

LOCAL GOVERNMENT

MULTIPLE SCREEN THINKING

"This is a pivotal moment that will carry with it a wave of change, the ripples of which

will reach far beyond video games“ STEVEN SPIELBERG

ENTERTAINMENT SPACE

THE FUTURE

SEEING CONTENT DIFFERENTLY

‘MASHING’ MAPPING

IN CONFIDENCE

IN CONFIDENCE

COMPETITIVE EDGE

SHARING THE JOURNEY

PARTICIPATION

PARTICIPATION

“The creating a buzz

interested me.”

“Just caught my eye.” “I was thinking

about self

employment.”

“I am thinking about

starting my own

business.”

“To expand my

prospects of finding

work.”

I watch her program Dragons

Den, and if she can make

millions so can I, I want to find

out more, so lets see what

this website does for me.

B2B : INFLUENCE

“BUSINESS ANGELS”

OFFLINE TO ONLINE

SOCIAL MEDIA

Reach

Personal Connections

Advocacy

BIG BRANDS

PUBLISHING

AUDIENCE DO YOUR TALKING

"Tell me and I'll forget, Show me and I'll remember, Involve me and I'll understand"

SUMMARY

jopritch@microsoft.com

You dream it. We deliver it.