steffen krabbenhoeft/ mediacom mobile- webit 2013

Mobile Insights & Trends

Digital Marketing and Innovation MOBILE TIMES 7th November 2013 Webit 2013- Istanbul

by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

MediaCom Mobile

Mobile Trends

Mobile Engagement

Mobile Activation

Mobile Insight


Time Spent versus Ad Spending

Source: Emarketer Oct & Dec 2012


Mobile vs. Online Mobile

Online


Mobile Search Trends by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Facebook Ad Spending Worldwide


http://www.forbes.com/mobile/

Facebook - Mobile by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Time Spent per Category in Apps

Source: Flurry Analytics, Sep 2012


MediaCom Mobile

Mobile Trends

Mobile Engagement

Mobile Activation

Mobile Insight


Engage with Games by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

http://share.scn.by/h/1QV482

Mobile Surveys & Engagement

High rate

Low rate


https://www.opinator.net/opi/PANDORA_CUSTOMER/

Mobilizing Websites by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Building Native Apps by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

http://design.appmachine.com/

http://design.appmachine.com/

Tracking Apps by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

App as Relationship Marketing tool

How do we capture user mind share and wallet share?

How do we better understand your customer behavior and app performance?

Is there a fast, easy way to build and manage mobile campaigns?

How do we truly realize one-to-one marketing?


Window of opportunity by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Connect & Engage by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

App Campaign Dashboard by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Wallet Solutions by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

Cross-platform templates unify iOS & Android

Loyalty card

Coupon

Gift card

Member card

Event ticket

Boarding pass

Generic


Mobile Wallet Studio by MediaCom Mobile, 7th November 2013 Webit 2013 - Istanbul

https://wallet.urbanairship.com/

Deliver through your excisting channels

• API (App) • Email • SMS/MMS • Mobile/Web page • Social


Thank you

Head of Mobile EMEA Steffen Krabbenhoft [email protected] +45 26 85 85 85


steffen krabbenhoeft/ mediacom mobile- webit 2013

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