krds india post podium august / september: fmcg (food)

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FMCG Food - IndiaPOST PODIUM

Brands Considered

Based on data gathered between August and September 2014

LEADING BRANDS(Based on Fan Count)

Fans: 49,56,459

Fans: 45,08,909 Fans: 40,38,763

Fans: 38,45,570 Fans: 37,33,120

Fans: 32,19,380

Based on data gathered from Social Bakers

ENGAGED BRANDSBased on PTAT(People Talking About This)

Ratio

PTAT Ratio: 2.47%

PTAT Ratio: 0.54% PTAT Ratio: 0.28%

PTAT Ratio: 0.13% PTAT Ratio: 0.04%

PTAT Ratio: 0.03%

Methodology

(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)

No. of Fans of Page

KRDS Engagement Score on Post

x 1000

This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely

We multiply by 1000 for legibility

Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.

IntroductionWe have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.

Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information

29.66

KRDS Engagement Score

Brand

Spe

cific Po

sts

Based on data gathered between August and September 2014

5.70

KRDS Engagement Score

Brand

Spe

cific Po

sts

Based on data gathered between August and September 2014

4.98

KRDS Engagement Score

Brand

Spe

cific Po

sts

Based on data gathered between August and September 2014

0.16

KRDS Engagement Score

Brand

Spe

cific Po

sts

Based on data gathered between August and September 2014

0.10

KRDS Engagement Score

Brand

Spe

cific Po

sts

Based on data gathered between August and September 2014

Top 5 Promotional PostsContent to publicize product promotions and discounts

14.57

KRDS Engagement Score

Prom

otio

nal P

osts

Based on data gathered between August and September 2014

7.99

KRDS Engagement Score

Prom

otio

nal P

osts

Based on data gathered between August and September 2014

5.80

KRDS Engagement Score

Prom

otio

nal P

osts

Based on data gathered between August and September 2014

3.56

KRDS Engagement Score

Prom

otio

nal P

osts

Based on data gathered between August and September 2014

0.21

KRDS Engagement Score

Prom

otio

nal P

osts

Based on data gathered between August and September 2014

Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any

brand

17.58

KRDS Engagement Score

Gener

ic Po

sts

Based on data gathered between August and September 2014

10.30

KRDS Engagement Score

Gener

ic Po

sts

Based on data gathered between August and September 2014

2.08

KRDS Engagement Score

Gener

ic Po

sts

Based on data gathered between August and September 2014

1.95

KRDS Engagement Score

Gener

ic Po

sts

Based on data gathered between August and September 2014

0.38

KRDS Engagement Score

Gener

ic Po

sts

Based on data gathered between August and September 2014

Priyanka Mehta

Business Development

Executive

KRDS - IndiaPriyanka.mehta@krds.com

THANK YOU