major trends with marketing intermediaries
Post on 18-Aug-2015
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TRENDS IN RETAILING
NEW RETAIL FORMS AND COMBINATIONS
Bookstore feature coffee shops Gas stations include food stores
GROWTH OF INTER-TYPE COMPETITION
• Different types of stores – discount, department, catalog showrooms – all compete for the same consumers by carrying same type of merchandise
• Examples are companies like Walmart, Tesco expanding into product areas such as clothing, health, beauty and electrical appliances
COMPETITION BETWEEN STORE-BASED AND NONSTORE-BASED RETAILING
• Non-store retailers put their foot front by sending consumers sale offer through direct-mail, catalogs, television and Internet.
• Store based retailers design their stores in such a way that consumers enjoy rich experiences that captivate their all senses
OTHER FACTORS
• Growth of Giant Retailers• Global Profile of Major Retailers• Decline of Middle-Market Retailers• Growth of Shopper Marketing
TRENDS IN WHOLESALING
•WHOLESALER-DISTRIBUTORS HAVE FACED MOUNTING PRESSURE IN RECENT YEARS FROM NEW SOURCES OF COMPETITION, DEMANDING CUSTOMERS, NEW TECHNOLOGIES AND MORE DIRECT-BUYING PROGRAMS BY LARGE INDUSTRIAL AND RETAIL BUYERS
MAJOR COMPLAINTS AGAINST WHOLESELLERS
• DON’T AGGRESSIVELY PROMOTE THE MANUFACTURER’S PRODUCT LINE
• DON’T CARRY ENOUGH INVENTORY
• DON’T SUPPLY THE MANUFACTURER WITH UP-TO-DATE MARKET, CUSTOMER AND COMPETITIVE INFORMATION
TRENDS IN MARKET-LOGISTICS
• The factors facilitating the effective functioning of the logistics industry are integration, confederations, technology, legislation and globalization
• The 3PLs or the third party logistics providers are required to carefully ascertain the market trends in logistics industry accordingly sketch the plan of action of the logistics companies.
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