on site marketing.pptx

On-site Marketing

Betaout Dashboard

Moving to “On-site marketing” we focus first on Call-To-Action

Create campaign for Call-To-Action

Naming the campaign

Pop-up has been selected for one of the templates “Timer1”

Template customisation page, coming under the DESIGN tab.

Coming to the TARGET tab, we get “Choose condition” option, AND condition is

selected to provide users the freedom to include any number of conditions as given

below.

The button option for “OR” is active stating that users meet any ONE of the given

requirements.

Target user activates a second tab namely, Visitor type when “Visitors only” is clicked.

All users- visitors and the ones who are registered

Contactable visitors - who have registered with a legit contact detail

Visitors- The ones who have not signed up or logged in

The visitors type tab has : New - visits for the first time

Repeat visitor - Visits more than once

Contactable visitor - Registered ones

The values in the “Show after page views” in whole numbers

The specific campaign can be customized to be displayed at after various intervals(

minutes can be chosen) of engagement(click),once in a session(30 minutes), or everytime

on every single page as it opens(Not recommended).

Never_ show all

Hide below selected size_drag down box with selection of pixel requirements

No auto hide_ Donot hide campaign at all(eg.Warnings)

Auto hide after time(second)_ selection of seconds after which you want campaign to hide

Yes, Don't show again after engaging - After user has clicked clicked on the campaign,

No, Show this every time according to rule - If not, then it follows the previous rules

All pages - show on every pages

Specific pages only with url - only on the pages(or URL) as mentioned

The “Specific pages only with URL” has the facility to add conditions on the basis of AND/ OR. If

we add AND, we get to concatenate more than one conditions together. If we select OR, we get to

choose any ONE of the conditions provided.

The devices on which the campaign will function

The platform- operating systems -on which the campaign functions

The browsers on which the campaigns will be functional

User Idle - No user activity for a certain period of time

No - user is engaged with the website

Yes - Time after which user regains activity on website, and campaign can be

shown

Time( in seconds) spent by a user on the website, before we want the campaign to activate

or come into sight.

To show the campaign after user scrolls

Yes

No

If the user is exiting the browser

Yes

No

To target users who came to the site from some other website

Show for all - for all organic( google, yahoo) or specific site ( can link a URL)

UTM tags are available in URL to track certain users

Show for all

Specific UTM-Users having UTM tags in URL, to be shown campaign

To activate/Deactivate analytics events- which track user events such as clicks, downloads etc

Disable

Enable

Targeting users from a specific country based on IP

(Press enter to add more)

Targeting users from a specific city based on IP

(Press enter to add more)

After having selected requirements according to one’s own needs, we can move on to saving our target

conditions by selected the tab “SAVE & NEXT”.

If one wishes to simply exit without saving, click EXIT. If one wishes to simple SAVE, click on the same. And

If one wishes to SAVE and EXIT, then click on SAVE & EXIT.

Moving on after saving the TARGETs, we land on the ACTIVE page. We get different options to

schedule the activation accordingly. We can select any start and end date or start immediately or

keep it inactive till necessary.

We now design campaigns for “Email signup & Lead capture”.

To create a campaign we click on the “Create campaign” button.

Naming the campaign as shown above.

This screen shows us the different types of banners and templates we can choose to customize our

campaigns.

The SCREEN 1 tab shows us, the interactive page from where the user and sign in/register via the

campaign.

Next in the THANKS MESSAGE tab, we mention a special note of “Thank you” to the user, making it

more personalised and courteous.

After setting up the email gateway, we can send a mail to the users who have signed up, to verify the email

address, under this EMAIL tab.

The VERIFICATION tab opens this page, where we can put the URL to which we want to redirect the

user after they click on “verify email address” in their respective mails.

Next, we land onto the TARGET page, whose properties as discussed in slide 9 to 28, remain same.

After having selected requirements according to one’s own needs, we can move on to saving our target

conditions by selected the tab “SAVE & NEXT”.

If one wishes to simply exit without saving, click EXIT. If one wishes to simple SAVE, click on the same. And

If one wishes to SAVE and EXIT, then click on SAVE & EXIT.

Moving on after saving the TARGETs, we land on the ACTIVE page. We get different options to

schedule the activation accordingly. We can select any start and end date or start immediately or

keep it inactive till necessary.

We now design campaigns for “Mobile Lead capture”.

To create a campaign we click on the “Create campaign” button.

Naming the campaign, as shown above.

We land up in the “DESIGN” page. Here we can design our campaign. This page shows the MAIN tab.

It is extremely important that one fills in their country and phone number.

The “Select countries” option has a list of countries to

select from.

Netx, we land onto the THANK YOU page, where the user is thanked for their interaction, a form of

personalization.

Next, we land onto the TARGET page, whose properties as discussed in slide 9 to 28, remain same.

After having selected requirements according to one’s own needs, we can move on to saving our target

conditions by selected the tab “SAVE & NEXT”.

If one wishes to simply exit without saving, click EXIT. If one wishes to simple SAVE, click on the same. And

If one wishes to SAVE and EXIT, then click on SAVE & EXIT.

Moving on after saving the TARGETs, we land on the ACTIVE page. We get different options to

schedule the activation accordingly. We can select any start and end date or start immediately or

keep it inactive till necessary.