Helping innovators

everywhere plan,

build, and launch

great software.

Atlassian Press Packet

Serving more than 17,000 companies worldwide

Atlassian is a private, global software company that builds tools for software development and collaboration.

From the Beginning

Legendary ServiceOur tools help both small and large teams with agile project management and documentation, code sharing and continu-ous integration, and even light saber development.*

Our name, Atlassian, was inspired by Atlas, the ancient Greek titan who held up the sky, providing the world’s first incredible service. We strive to provide that same level of

“Legendary Service” to each and every one of our customers.

*Just checking to see if you’re paying attention.

Ready, Set, Go!Atlassian’s co-founders, Mike Cannon-Brookes and Scott Farquhar, met at university and decided to start a company together at the ripe old age of 22.

Dissatisfied with the state of enterprise software—expensive, difficult to configure, requiring huge investments in consult-ing to implement and years to deploy—Mike and Scott set out to create a different kind of company.

Atlassian was founded in 2002 when we shipped our first product, JIRA, an issue and task management tool. Nearly overnight the company was profitable and self-sustainable. It was only in 2010 that we took our first round of funding from Accel Partners to help us accelerate growth and M&A. By 2011 the company had more than 17,000 customers and 400 employees worldwide.

Software is transforming the world – our robust suite of products transform the teams making it.

A Sweet Suite

MANAGE AND PLAN EVENTS

INTERACTIVE TRAINING

TRACK, PLAN, ANALYZE

CONNECT TO YOUR IDE

AGILE PROJECT MANAGEMENT

IDENTITY MANAGEMENT

CONTENT COLLABORATION

JAVA CODE COVERAGEEXPLORATORY TESTING FOR AGILE TEAMS

CONTINUOUS INTEGRATION

PEER CODE REVIEW

SEARCH YOUR CODE DVCS CODE HOSTING

FREE MERCURIAL & GIT CLIENT

Leadership

Scott FarquharCEO and Co-founder

Scott epitomizes Atlas, our company’s namesake, for his tireless support and deft leadership.

@scottfarkas

Jay SimonsPresident

The John “Hannibal” Smith at Atlassian, Jay has an affinity for unorthodox but well-laid plans.

@jaysimons

Mike Cannon-BrookesCEO and Co-founder

Mike is the Prometheus of Atlassian; he fires up the company every day.

@mcannonbrookes

Alex EstevezCFO

Our George Washington, Alex is at the helm leading us across frigid waters. And he keeps us honest.

Affordable SoftwarePrior to Atlassian, companies and teams were forced to pick between expensive and painful-to-configure enterprise software, or free, unsupported open source software. We challenged the idea that you had to pay a lot of money to get great software. Starting at just $10, our tools fit any budget. They’re a fraction of the price of enterprise software, yet come with the support and service that customers want.

TransparencyBeing open and transparent is a cornerstone of Atlassian’s identity. We’ve deployed a public version of JIRA, our issue tracker, to track all product issues and feature requests made by customers. All of our customers can vote openly for features they want to have developed in future versions. Additionally, we give our source code to every commercial license holder.

No SalesWe’ve eschewed the traditional “feet on the street” sales model in favor of word-of-mouth marketing. We have no sales people. Instead, we make our tools easy to try and easy to buy with a credit card. By focusing on engineering instead of sales, the company has been able to build world-class software that sells itself.

Giving BackWe love the open source community and use many open source components in our own development. Many of our developers participate in open source projects on their own time or company time. Atlassian has a long history of supporting open source and software development communities. Since its inception, the company has provided free licenses to thousands of open source projects and non-profit organizations.

We pride ourselves on being a different kind of company, one that has turned enterprise software sales on its head. Here are some of the reasons our customers have chosen to work with our tools:

A Different Kind of Company

$1,000,000total amount donated to

Room to Read in 2011 from sale of $10 Starter licenses

17,000customers

400employeesworldwide

$10starting price for our tools

142countries where our

software is used

2002ADyear founded

4:00PMthe time the beer cart rolls through the San Francisco office

1:00PMthe time the poker tournament starts every Friday in the Sydney office

3number of offices

1%amount of revenue donated to charity

5days per year employees can volunteer at their favorite charities

The Stats

2002Atlassian is born! JIRA 1.0 is released in the wild.

2003Santa drops Confluence 1.0 into your stocking!

2004We get our 2,000th paying customer... this company might just take off.

2005Good morning, San Francisco! Our US office opens its doors.

2007Atlassian acquires Cenqua, gets a sweet suite of Dev Tools.

2008Van Gogh, bicycles, canals, oh my! Welkom to our new Amsterdam office.

2009$10 Starter licenses launch, $100,000 raised for Room to Read, and we hit 10,000 customers.

2011We made all our products available OnDemand in the cloud! We also add Team Calendars and Bonfire to the family.

2010Dump your code...into Bitbucket, our new code-hosting service.

Accel Partners invests $60M in Atlassian. Party!

Our Starter license donations to Room to Read total $1,000,000.

2k

10kerated

Welcome to the future of issue management.

Atlassian Through the Ages

Asia Pacific

Americas

EMEA

12%

51%

Our Customers: Where Do They Come From?

A few of the companies we serve:

37%

“ Before Bamboo, we’d have no

idea which commit broke the

build, we’d have to look into

Subversion, look at the commits,

run some diffs—it was just too

much effort. Bamboo cut that

time from an hour or two a week

and made it into 30 seconds. ”Michelle HarperInterspire

“ I had no idea Confluence

could do all this . . . it

has blown me away—

you can do anything you

want. You can extend

it and create whatever

webapp you want. ” Mike Starkey Heliodyne

“ We are absolutely thrilled with both JIRA and Confluence. They are both stable and flexible and our developers love using them.”

Robert H. Christensen Lockheed Martin

“ We very firmly feel that

switching to JIRA was a

critical enabler in allowing us

to dramatically improve our

development workflow and

decrease the amount of time

needed to deliver new projects.

Simply put, it’s become

indispensable for us. ” Clark Richie One Economy Corporation

“ Can’t say enough good things about @atlassian support!”

@jayson_r

“ To me, the mark of success for software is when you don’t have to read the manual, and you guys have done a great job with JIRA. ”

Murray LeslieNEPTUNE Canada

Fan Mail

FedEx DayWhat can you do in 24 hours? That was the question we asked our employees, and from that question we started Atlassian “FedEx Days,” a 24-hour period of time for our developers to tap into their creative side, scratch an itch, and build something new. While FedEx Days have produced plugins and features that have shipped in our products, their purpose is to help motivate and inspire people to think big.

Dan Pink, former speech writer for Al Gore, covered Atlassian FedEx Days in his book on motivation, Drive.

24 Hours @ Atlassian

The Winner’s Booty!• FedEx champion shirt • Possession of the FedEx trophy • Bragging rights, pride, and the

envy of your peers.

Thursday WHAT CAN HAPPEN IN 24 HOURS? Friday

Brainstorm! Build It! Watch the Clock! Pitch your Project! Vote. Win. Party!

Open Company, No BullshitWe embrace transparency. All information, both internal and external, is public by default.

Don’t #@!% the CustomerWe want our customers to respect us in the morning. That’s why whenever we make decisions we ask ourselves how it will affect our customers first.

Build with Heart & BalanceEvery day we try to build products that are useful and that people lust after, and that account for our colleagues, customers, and stakeholders.

Be the Change You SeekWe think Gandhi had it pretty right when he said

“We need to be the change we wish to see in the world.” At Atlassian we encourage everyone to create positive change.

Play, as a TeamIt’s important to have fun with your workmates while contributing to the Atlassian team.

These are the values that guide our business, our product development, and our brand. They’re what we look for in every employee. As the company continues to evolve, one thing that remains a constant is our five values.

Our Core Values

San Francisco

ADDRESS 375 Alabama Street #325 San Francisco, CA, 94110 USA

PHONE +1 415 701 1110

FAX +1 415 449 6222

Sydney

ADDRESS 173-185 Sussex Street Sydney, NSW, 2000 Australia

PHONE +61 2 9262 1443

FAX +61 2 8208 7383

Amsterdam

ADDRESS Keizergracht 311 1016EE Amsterdam Netherlands

PHONE +31 20 796 0060

FAX +31 20 524 8260

Contact Us

@atlassian

We pride ourselves on our company shirts – whether we’re commemorating an event, person, team, or inside joke – we’ll look for any excuse to lay down some threads.

Dress for Success