bmn media kit 2020… · 2020-06-08 · media kit 2020 “ the birmingham ... the birmingham...

M E D I A K I T 2 0 2 0

“The Birmingham Medical News is an educational tool that I

have enjoyed reading for many years. We realize the human body is a

complicated system, and physicians must take an integrative approach to medicine, meaning the combining of conventional

medicine with the idea of physical, mental and nutritional well-being. The Birmingham Medical News has taken such an approach in reporting on issues that impact my oncology practice and apply to my patient care. They

off er a nice blend of hometown news and current medical information on our city,

state and national level.” LUIS F. PINEDA, MD, MSHA

OVERVIEW

READERSHIP

Don’t fight for their attention.GET IT.As the only professional health care publication in central and north

Alabama, the Birmingham Medical News is the source for local and

national healthcare industry news.

• Physicians

• Practice Administrators/CEO/CFO

• Nurses

• Physician Assistants

• Hospital Executives & Administrators

• Assisted Living Facilities Administrators

BIRMINGHAM MEDICAL NEWS

READERS

Here’s what Birmingham physicians have to say about BIRMINGHAM MEDICAL NEWS:

“I never miss an issue of the Birmingham Medical News.

One month they interviewed me for an article. I was amazed

at how many colleagues contacted me after reading it; some

people I hadn’t heard from in years.”

MATT PARKER, MD • HERITAGE MEDICINE

• Medical Equipment Executives

• Hospice Administrators

• Case Managers

• Healthcare IT Executives

9,126 physicians

5,156 healthcare professionals

14,282 total mail distribution

BIRMINGHAM MEDICAL NEWS • 270 DOUG BAKER BLVD • SUITE 700-400 • BIRMINGHAM, AL 35242 • WWW.BIRMINGHAMMEDICALNEWS.COM

EDITORIALEach month, the Birmingham Medical News highlights a

clinical or business focus. These features provide local, detailed

information on topics relevant to the fast-changing healthcare

sector. In addition to the focuses, each issue includes current

medical news that matters to this market.

MONTH FOCUS TOPICS

January Gastroenterology

February Cardiology Endocrinology

March Nephrology Patient Safety

April Asthma & Allergies Autoimmune Disorders

May Women’s Health Behavioral Health

June Precision Medicine Alzheimer’s/Neurology

July IT Reimbursement

August Pediatrics Trama Care/Emergency Medicine

September Orthopedics Practice Management

October Genetics Oncology

November Chronic Disease Management Rural Health

December Men’s Health Rheumatology

“I look forward to reading the Birmingham

Medical News each month. I almost always learn something new that’s happening here in our

medical community, and I fi nd the articles to be

thorough and well-written.” CAROLINE REICH, MD

Here’s what Birmingham physicians have to say about BIRMINGHAM MEDICAL NEWS:

“The Birmingham Medical News is an outstanding resource for

information on local healthcare and current issues in the medical

market.”

MAX HALE, MD • BIRMINGHAM PEDIATRIC ASSOCIATES

For editorial, contact Steve Spencer at 205-215-7110 or [email protected]


COMMUNICATIONMost publishers think their job is fi nished after they’ve printed your ad;

not us. The Birmingham Medical News is a full-spectrum media company,

using every communications channel we can to market your product.

WEBSITE: www.birminghammedicalnews.com is loaded with

information and get over 2,000 hits every week.

BIRMINGHAM MEDICAL NEWS BLOG: Our blog is produced by

guest writings that include some of the most well-respected physicians

in Birmingham, along with a number of health care attorneys and

consultants.

SOCIAL MEDIA:

We don’t wait on people to come to our blog. We actively push out

our blog stories on Facebook, Linkedin and Twitter. Some of the largest

institutions in Birmingham re-tweet many of our blogs.

TELEVISION: We provide a physician to a local TV news show each

month to talk about his/her specialty and answer viewer questions.

We can explore all these

avenues in helping you market

your product or service. And

we’ll keep searching for new

channels to distribute your

message. Future plans include:

• Birmingham Medical News App

• Audio Editorial• Birmingham Medical News

Networking Group

“Advertising with the Birmingham Medical News has exceeded my expectations.

In addition to printing our ad, they’ve put our doctors on TV; we’ve written for the

Birmingham Medical News blog; and they always listen when I have story ideas.”

SHERRY WILSON, EDS • UROLOGY CENTERS OF ALABAMA


ADVERTISING RATES

CONTRACT IN MONTHS 1X 3X 6X 12X

Front Page Banner $2,150 $2,040 $1,650 $1,425

Inside Front Cover $3,100 $2,775 $2,480 $2,195

Right Page Center $2,660 $2,460 $2,100 $1,815

2 Page Center Spread $4,460 $4,020 $3,420 $3,050

Inside Back Cover $4,010 $2,795 $2,490 $2,195

Back Cover $3,920 $3,510 $2,990 $2,550

PREMIUM POSITION 4 COLORAD RATES ARE PER MONTH

B&W PRINT AD RATESAD RATES ARE PER MONTHAD RATES ARE PER MONTH

CONTRACT IN 4 CLR MONTHS 1X 3X 6X 12X

Full Page $2,015 $1,820 $1,555 $1,375 $505

3/4 Page $1,840 $1,660 $1,460 $1,285 $505

1/2 Page $1,585 $1,425 $1,215 $1,040 $400

1/3 Page $1,435 $1,225 $1,040 $900 $350

1/4 Page $930 $825 $740 $645 $200

1/8 Page $675 $615 $545 $450 $150

ADVERTISING DEADLINES

AD MATERIALS

February Thurs., Jan. 23

MARCH Thurs., Feb. 20

April Thurs., Mar. 20

MAY Thurs., Apr. 23

June Thurs., May 21

JULY Thurs., June 25

August Thurs., July 23

SEPTEMBER Thurs., Aug. 20

October Thurs., Sept. 24

NOVEMBER Thurs., Oct. 22

December Thurs., Nov. 26

JAN. 2021 Thurs., Dec. 10

WEB ADVERTISING RATESWEB ADVERTISING RATES

CONTRACT IN MONTHS

Scoreboard Ad (300 pixels wide x 250 pixels high) starting at $500• Fixed position or rotating ad, depending on availability• Hyperlinked to the advertiser’s Web site.

Rotating Square Button Ad (125 pixels wide x 125 pixels high) $200• Ad in a rotation with others square button ads• Hyperlinked to the advertiser’s Web site.

INSERTS

1x 3x 6x 12x

.20 ea .19 ea .18 ea .17ea.

Standard insert size is 8-1/2” x 11” single page.

For advertising, contact

Jason Irvin at (w) 205-978-5127

or (c) 205-249-7244 or

[email protected]


(ADD TO B/W COST)

per month

per month


ADVERTISING SPECS4/C DIGITAL AD SUBMISSION:Any black text or images should be saved in grayscale, or 100% black. Four color images should be saved in CMYK with a resolution of at least 170 dpi. Line art must be at least 300 dpi.

B/W DIGITAL AD SUBMISSION:Black and white ads should be saved in grayscale, or 100% black, with a resolution of at least 170 dpi. Line art must be at least 300 dpi.

PDF SPECIFICATIONS:In Distiller, use standard Adobe Pdf preset PDF/X-1a:2001.

AD SUBMISSION:PDFs and/or materials to create ads with should be sent directly to your sales representative.

ACCEPTABLE PDF SETTING:High Res PDFs using PDF/X-1a:2001

Banner

10 x 1 10 x 13

Full Page

7.44 x 13

3/4 Page

4.88 x 13

1/2 Page Vert.

10 x 6.38

1/2 Page Horiz.

7.44 x 5.5

1/3 Page

4.88 x 6.38

1/4 Page Vert.

7.44 x 4.25

1/4 Page Horiz.

2.31 x 6.38

1/8 Page Vert.

4.88 x 3.12

1/8 Page Horiz. 2 Page Spread:

21 x 13

AD SIZES

ANY PRODUCTION [email protected]

“I have worked with the Birmingham Medical News as a reader, an interviewee and as an advertiser and have been very satisfi ed in all three areas. The paper focuses on activities and trends in healthcare from both a local and national perspective as they relate to healthcare delivery in North Central Alabama. A great resource for those involved in the delivery of healthcare.”

WILLIAM COCKRELL • COCKRELL AND ASSOCIATES, LLC

bmn media kit 2020… · 2020-06-08 · media kit 2020 “ the birmingham ... the birmingham...

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