AgendaWhat do you want to know?

Agree key topics & questions

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Live demo of tools✓

Post-workshop - keeping in touch

✓ Address outstanding questions/issues

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Local SEO Check Up

‘SEO Check Up’Complete Local SEO Audit tool

Generates SEO report in 15 mins

White-label reports

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6 areas of SEO covered✓

Online & PDF reports✓

300 automated checks✓

6 modulesOff-site SEO

On-site SEO

Social Media

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Local Directory Listings✓

Google+ Local✓

Search Engine Rankings✓

Summary scores

Takes multiple factors into consideration.

Gives each factor a weighting.

Score is produced & compared vs. maximum possible.

Turn this in a ‘friendly’ value

Some factors absolute, some relative

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Who & when...

Pitching to new clients

Start of a new engagement

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Periodic ‘health’ checks ✓

Single Business

Multi Business

SEO Pro

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1 / month

6 / month

20 / month

Packages & Reports

Google+ Local Wizard

‘Wizard’

‘Quick view’ of G+ optimization

Easy benchmarking vs. top 10

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Pulls key data into 1 report✓

15 minutes vs. 2 hours✓

G+ ranking signalsPlace Page factors

Off-page factors

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Category selectionReview countGoogle Score✓

Citation Count & Quality

Inbound Link CountWebsite Domain Authority

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Profile ‘Verified’✓

Other factors✓

www.davidmihm.com/local-search-ranking-factors

Local Search Ranking Factors Survey

Top local search ranking factorsPhysical Address in City of Search (place page)

Proper Category Associations (place page)

Quantity of Structured Citations (off-site)

Quantity of Native Google Places Reviews (place page)

Domain Authority of Website (website)

City, State in Places Landing Page Title (website)

Proximity of Address to Centroid (place page)

Quality/Authority of Structured Citations (off-site)

Local Area Code on Place Page (place page)

HTML NAP Matching Place Page NAP (website)

Consistency of Structured Citations (off-site)

Individually Owner-verified Place Page (off-site)

1

234

5

6

7

89

10

11

12

Who & when...Pitching to new

Start of a new engagement

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Tracking of existing clients✓

Prospecting...✓

Single Business

Multi Business

SEO Pro

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10 / month

30 / month

100 / month

Packages & Reports

FAQs

Do we need to include a local search term?

Can we get results beyond top 10?

Is there PDF report? White Label?

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Where is Link/Authority data from?✓

Local Search Rank Checker

‘Rank Checker’

Google, Yahoo & Bing

Organic & Local rankings

White-label reports

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Scheduled & Adhoc reports✓

Online, PDF, CSV✓

Top 50 results✓

Saved report vs. Quick search

25-100 keywords

Saved to account

5-10 mins

10 keywords

Not saved

<5 mins

1 search credit 1 search credit

Track 3 URLs Track 1 URL

Result Types

Places/Local

3rd Party

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✓

For client Local listing

Listings on 3rd party sites

Organic✓ For client website

Using the right URL

www.brightlocal.com

www.brightlocal.com/seo-tools

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Looks for pages/urls on the site and show results for lots of different pages

Looks up JUST this specific url, no other urls - not even sub pages of this page

Packages & Reports

Single Business

Multi Business

SEO Pro

✓

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3 scheduled / 30 runs

6 scheduled / 100 runs

100 scheduled / 300 runs

FAQs

Do we need to include a local search term?

Does tool search from our location?

Does tool use our IP?

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How do you count blended results?✓

CitationTracker

A ‘citation’ is a listing for your business on another website. Typically includes your:

Business Name, Address & Phone number.

It is not a link, but it can include a link.

And Google needs to know about know about this listing for it to impact your Google+ ranking

oh yes...

‘CitationTracker’

Identifies your ‘Active’ Citations

Analyzes competitor citations

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Produces target list of directories✓

Online, PDF, CSV

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Provides extra data on directories✓

Track citation activity

Vanessa Arzola DMD P.A.✓ Vanessa Arzola

Simplified Business Name

Garcia Colinas Trading Company✓ Garcia Colinas

How does CitationTracker work?

Do a series of searches in google

Filter results to produce clean list

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Identify top 10 competitors✓

De-dupe ‘active’ from ‘potential’

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Remove your own website✓

Identify their citations

Domain Authority

Citation Value

Type of site

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SEOmoz

BrightLocal

BrightLocal

Data & Data Sources

Free/Paid Listing✓ BrightLocal

Who & when...

Pitching to new clients

Start of a new engagement

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Monthly updates to track growth✓

Single Business

Multi Business

SEO Pro

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10 searches / 3 scheduled

Packages & Reports

30 searches / 6 scheduled

250 searches / 50 scheduled

CitationBurst

‘CitationBurst’

Directory submission service

We do the submissions for you

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Manual submissions - direct to site✓

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New listings & Update existing✓

1,300+ directories

Pay Per Submission

Focus on QualityAccuracy & Completeness

Have a longer process - 14 days

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5 Step Process✓

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✓ Submission (+manual look-ups)

‘Lite’ QADetailed QA✓ Live listing checks

✓ Pre-submission checks

Normal campaign

Bulk purchase1,000+ submission credits. Use on multiple clients & campaigns

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$3 / submission

Submission Costs

$2 / submission

Choose number of submissions - 10, 25, 50, 75, 100, 150

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FAQs

Do you submit to data aggregators?

Do you handle email verification?

Do you update existing listings?

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Do you share email/password?✓

Do you create Google+ listings?✓

ReviewBiz

ReviewbizOnline Customer Review Badge

Connects website with local profiles

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Makes it easy for customers to leave reviews✓

Not review syndication✓

40

USA

41

Canada

42

UK

APIsRank checking

Local directory listings

✓

✓

Citation tracker (client / competitor)✓

Google+✓

Social Media ✓

ThankYou

Questions?