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  • 1.Startup SaunaBuilding world-class start-ups Aalto Venture GarageVille Simola

2. Key success factors 3. Key Success FactorsCulture of venturing from grass roots: Aaltoes,meaning that we have best studentsand researchers interested toa) start b) work on startups 4. Key Success FactorsIdeas and teams coming not only from Aaltoor rest of Finland but from wholeBaltics and Nordics: only way to getgood enough people and ideas 5. Key Success Factorsexperienced serialentrepreneurs with internationalsuccess and failures as coaches to workwith the selected startups fromvery beginning: our coaches 6. Key Success FactorsExposure for the best startupsto real markets, competitors, investorsand specially to culture of doing business: 3- 4months in the valley, in future Israel and china 7. Startup Sauna 8. The ConceptGeneral Development concept with intensive work-out sessions and active coaching Duration 6 weeks for Startup Sauna including remote sessions, 1 day for the local Startup Sauna warmups Executed with the mix of AVG coaches and local/regional certified coaches Intense Business Development, not just educationGoal To create a launch-pad for new start-ups aiming for global high-growth To bring together all parties needed (VCs, entrepreneurs, scientists and corporations) to produce new ground-breaking innovationsCertified Coach Profile Successful execution of one or more high-growth start-ups Raised more than 10 M of VC funding or executed an 5x -exit802.01.08 9. The Process Dealflow Potential BusinessMarket AccessGeneration EvaluationLaunch GROWTH-ORIENTED BUSINESS BUILDERACTIVATIONANALYSISDEVELOPMENTACCESSTTOs StartUp Sauna The Startup SaunaStartup Sauna ESs(1 day) Intense Global (6 weeks)(3-6 months)Activation for the Business PotentialGrowth Preparation Growth executionecosystemAnalysis Initial funding 3-6 months Active Promotion Executed regionally Market Entry Intensive cooperationof Growth(rapid analysis and Business Model with STVP and otherEntrepreneurship development) Team partners TBD Events (Aalto ES Focus on market Transformation Remote periods (e.g.Fair, Garage 48potential and access Internationalin Silicon Valley) withetc.) Pitching Competitionnetworks intensive market Promotion and PR Best teams to Thepenetration Helsinki 10. The Value Creation Concept IdeaGrowth Early Idea Development Commercialization EnablementGrowth DEVELOPMENT PROCESS 18-36 months ACTIVATION INNOVATIONENTHUSIASM ACCELERATIONINVESTMENT Univer-The localAVG VigosVCssity ESsStartup Saunas The Startup Sauna(12-24 months) (1 day)(6 weeks)Idea managementBusiness PotentialBusiness building and Growth Preparation Growth execution Innovation Analysisdevelopment Initial funding Seed and growth disclosure Venture Cups 2 annually Market Entry funding management as regionally (rapid Customer exposure Team Market Access required by the law analysis and Team Building Transformation VC business model Fostering thedevelopment) Business model(s) International growth business Focus on market Cooperation withnetworks ecosystem potential and FFI (LTO) New programs for access Partners (STVP etc) growth Team analysis and used for entrepreneurshipcompetence gaps international education and market access research 11. Warmup events 12. Hub of the Baltic Region12 02.01.08 13. The Startup SaunaCities and SchedulesFinland The Baltic Rim Turku 16.3.2011 St Petersburg 4.4.2011 Oulu23.3.2011 Moscow6.4.2011 Tampere 24.3.2011 Stockholm 8.4.2011 Helsinki/Espoo12.4.2011 Riga15.4.2011The Start-Up Sauna Intense 2.5-17.613 02.01.08 14. Startup Sauna warmup schedule TimeTopicHosted By 10.00 WelcomeVille Simola, AVG 10.15 Introduction to Startup Sauna: What is takes Juha Ruohonen, AVG to build a great start-up 11.00 Networking Break 11.15 First pitches and feedback from coachesTeams and Coaches 12.15 Lunch Break 13.15 One-to-one with the coachesTeams and Coaches 16.00 Final PitchesTeams 17.00 Winners and networking Ville Simola, AVG14 02.01.08 15. Startup Sauna Intensive 16. The Startup Sauna IntensiveBusinessCustomerBusiness ExpansionConcept ExposurePotentialPlan Value Iteration IterationIterationBus ModelDemo Day Customer CustomerPotentialBusinessBusiness FeedbackFeedback Value Solution VisitMarket Business Problem Intro InfoConceptWeek 1 Week 2-3Week 4Week 5-6Definition of the Customer Exposure Business Potential Expansion Planbusiness concept Intro to prospectsAnalysis Business Concept Customer problem Feedback analysis Market InfoFinalizationor market challenge Business concept Remote Period / Feedback from the Solution descriptioniteration business visitsmarket Value generation Value proposal Business concept Business conceptand monetizationdefinitioniterationiteration Business model and Business Key Financials andresourcingPotential Analysis funding plan Demo Day 17. Working Mode Intensive 2-3 sessions per week, occasional week-end Customer exposure One-to-one with coaches Lots of pitching Team effort Execution Demo Day And lots of fun! 18. What do the teams get? ConceptPresentation ExecutiveSummary Financial Model New Ideas New Concepts New Partners Team Network International What it takes! Advise Insight Views18 02.01.08 19. Have Faith! Chutzpah (ISR) SISU (FIN) Gall, brazen nerve, effrontery, Special strength and stubbornincredible guts, presumption determination to continue andplus arrogance such as noovercome in the moment ofother word or language can doadversity. Its a combination ofjustice stamina, courage, and obstinacy held in reserve for hard times.19 17.3.2011 20. ContactsVille Simola Juha [email protected]@aaltovg.com+358 44 070 0520 +358 40 3511892www.aaltovg.comwww.aaltovg.com