carat media newsletter 692 report.pdf

7/28/2019 Carat Media NewsLetter 692 Report.pdf

1/15

CARAT MEDIA WEEKLY NEWSLETTER

No. 692


2/15

Media Report

Media Report

(2/4)vs.

http://freeshare2u.blogspot.tw/2011/11/coreldraw-100-2u.html
http://1.bp.blogspot.com/-fCIn6eUXWMU/TtI3KY5GdTI/AAAAAAAABFs/PW51JuSmoNo/s1600/fashionlady.jpg


3/15

2012

-(Consumer Connection Study, CCS)

84

1) () ---- ()

2)() ----()

3) () ---- ()

4) () ---- ()

http://www.sccnn.com/day/renwu.htm
http://www.sccnn.com/search.asp?Page=1&GoryTID=&Key=%CA%B8%C1%BF%C5%AE%D0%D4%B2%E5%CD%BC


4/15

1

40.8

50.5

23.3

60.5

4

45.4

15.2

3

20.8

23.7

2

Overall Female356.7

Other76.4

http://girlsshoppingguide.blogspot.tw/ &http://stylingwithsavannah.wordpress.com/makeupshopinglist/


5/15

http://tw.myblog.yahoo.com/jinhwan888/article?mid=816&prev=-1&next=815 &http://www.aojiyouxue.com/zixun/wenti/20130412_110819.html/ & http://betablog.udn.com/gj6jo6/4926686


6/15

18 9% / 18-24 29%

25-34 30% / 35-44 32%

66% / 8% / 26%

34% / 55%

12%

NT. 386,410

20 25% / 20-29 9%

30-39 11% / 40-49 12%

50-59 7% / 70-79 6%

(67%/i121)(58%/i127)

(55%/i189)KTV(35%/i141)(22%/i142)

(23%/i332)(12%/i187) (25%/i191)

(32%/i152)

Attitude

Hobbies

(94%/i113) (81%/i174)

(70%/i178) (67%/i214)

(72%/i237)

(66%/i256)

(66%/i201)(56%/i201)

(61%/i304)(46%/i199)

(88%/i158)

(77%/i201)

(62%/i199)

(66%/i227) (65%/i179)

Profile

iindex index 11010%index 9010%


7/15

Always on

c

(36%/i104) (33%/i205) (22%/i151)

Info. Notice:

;

Research/Trial/Purchase: (18%/i204) (13%/i196)

(11%/i184) (11%/i113) (8%/i372)

(13%/i160) (12%/i174) (12%/i147) (9%/i164)

Interest:

(64%/i140)

(24%/i212)

(73%/i132)

(87%/i106)

(71%/i146)

(58%/i150)

(54%/i165)

(43%/i232)

(40%/i213)

(40%/i199)

52 53

35

1724

20 23 1710 11 9

75

5849

39 37 33 33 3124 22 21

1020

30

40

50

60

70

80



8/15

8767

5443 43

18 18 14 9 9

13

18

24

15 10

3831

12 2535

8 18

1719

3138

44

6435

20

40

60

80

100

120

Travelling by anymeans

Social networking Total internet Reading ablog/BBS forum

Using theInternet on yourMOBILE PHONE

Readingmagazines

Readingnewspapers

Listening to theradio

Watchingtelevision

Reading freenewspapers

Heavy User Medium User Light User

http://www.majesticwarrior.com/internet-marketing/

(73%/i168)(66%/i176)

(43%/i197)

(43%/i258)

(63%/i135)

(37%/i177)



9/15

http://myrachelmcadams.com/pic/20080813/rachel_mcadams_-_mean_girls_promos/rachel_mcadams_mean_girls_20080813_02.htmlhttps://reader009.{domain}/reader009/html5/0405/5ac655271d641/5ac6552ce67ba.jpg?w=728http://www.crushable.com/2009/11/06/entertainment/gossip-girl-3-9-they-shoot-humphreys-dont-they-photo-spoilers/ http://www.jiayi.org/waxy53.html & http://www.livescience.com/4856-women-bound-aids.html


10/15

18 2% 18-24 7%

25-34 39% 35-44 19%

45-54 18% 55-64 15%

50% / 6% / 44%

38% / 47% 15%

NT. 348,820

20 14% / 20-39 14%

30-39 13% / 40-49 11%

50-59 12%

(61%/i110)KTV(30%/i101)(13%/i114)

(30%/i108) (26%/i107)

(24%/i111)(22%/i128)

(22%/i116)

(58%/i101)(59%/i104)(48%/i103)

Attitude

Hobbies

(57%/i00)

(39%/i120)

(76%/i101)

(59%/i108)

(86%/i121)

(31%/i111)

(41%/i100)

(34%/i103)

Profile

http://www.toux8.com/uploads/allimg/120620/1_120620125007_11.jpg iindex index 11010%index 9010%


11/15

Info. Notice:

Research/Trial/Purchase:

(39%/i114)

(26%/135)

(19%/i112)

(18%/i119)

(18%/ i116)

(28%/i132)

(14%/i115)

(14%/i142)

(11%/i133)

(11%/i116)

(11%/i119)

http://www.imafulltimemummy.com/post/2010/11/25/My-Two-Cents-Worth-Followers.aspx

(96%/i103)

(87%/i109)

(67%/i107)

(56%/i100)

(60%/i125)

(41%/i128)

(71%/i105)

Option

Follower WOM

Rational

Shopper



12/15

(43%/i101)

(51%/i101)(47%/i110)

(15%/i130)Web game(17%/i114)Mobilegame (20%/i112)

84

5546

2617 16 13 12 8 6

14

1915

17

926 29 33

717

1

20

17

20

17

38 37

51

38

40

20

40

60

80

100

120

Travelling by anymeans

Total internet Social networking Reading ablog/BBS forum

Using theInternet on yourMOBILE PHONE

Readingmagazines

Readingnewspapers

Watchingtelevision

Listening to theradio

Reading freenewspapers

Heavy User Medium User Light User



13/15


14/15

(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)

.


15/15

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(02) 2717-5238 ext.9285

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