Email marketing is an efficient way to stay connected with your clients while also promoting your business. With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs.westlean.wordpress.com 6
Benefits of Email Marketing.
westlean.wordpress.com 7
. Target your Customer
. Learn what Customer want.. Drive Sales. Build Loyalty. Track your business performance
westlean.wordpress.com 8
What is Autoresponder?
westlean.wordpress.com 9
Autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.
westlean.wordpress.com 10
Here are some Benefits of using Autoresponder.
westlean.wordpress.com 11
. Build long term relationships with subscribers with little effort.. Follow-up flawlessly without missing a single customer.. Obtain measurable results.. Ensure better e-mail delivery.. Brand yourself with all the e-mails.
westlean.wordpress.com 12
Types of Autoresponder and Email marketing
toolswestlean.wordpress.com 13
. Aweber .isho
ppingCart. Mailchimp . AutoresponsPlus
. Constant Contact . Icontact
. Infusionsoft . Campaign Monitor. Get response . Office Autopilot
westlean.wordpress.com 14
Webforms / Landing Page
westlean.wordpress.com 15
Email Marketing
westlean.wordpress.com 16
Email Marketing
westlean.wordpress.com 17
Webforms / Email Catcher
westlean.wordpress.com 18
A web form is an online form that enables
visitors to subscribe to your newsletter by entering their email
address and any other optional information you
wish to collect.
westlean.wordpress.com 19
Email Marketing
westlean.wordpress.com 20
Landing Page,Sales page,Squiz Page.
westlean.wordpress.com 21
In the purest sense, a landing page is any web page that a visitor can arrive at or “land” on.
However, when discussing landing pages within the realm of marketing and
advertising, westlean.wordpress.com 22
it’s more common to refer to a landing page as
being a standalone web page distinct from your main website that has
been designed for a single focused objective.
westlean.wordpress.com 23
Types of Landing page
westlean.wordpress.com 24
1. Click through Landing Pages
westlean.wordpress.com 25
Click through landing pages (as the name implies) have the goal of persuading the visitor to click through to another page. Typically
used in ecommerce funnels, they can be used to
describe a product or offer in sufficient detail so as to “warm up” a visitor to the
point where they are closer to making a purchasing
decision.
westlean.wordpress.com 26
2. Lead Generation Landing Page
westlean.wordpress.com 27
Lead gen pages are used to capture user data, such
as a name and email address. The sole purpose
of the page is to collect information that will allow
you to market to and connect with the prospect at a subsequent time. As such, a lead capture page will contain a form along
with a description of what you’ll get in return for
submitting your personal data.
westlean.wordpress.com 28
Uses of Landing page
westlean.wordpress.com 29
. Ebook or whitepaper. Webinar registration
. Consultation for professional services
. Discount coupon/voucher. Contest entry
. Free trial. A physical gift (via
direct mail). Notification of a future
product launchwestlean.wordpress.com 30
Let’s get started in this tutorial we will use GetResponse app to make Autoresponder and Landing page for our Business FB page.westlean.wordpress.com 31
Type Getresponse.com in
your browser.
westlean.wordpress.com 32
Email Marketing
westlean.wordpress.com 33
Then Click enter
westlean.wordpress.com 34
Email Marketing
westlean.wordpress.com 35
I already have my account in GetResponse app and
I’m using their 30 day free trial.
westlean.wordpress.com 36
Click Log in
westlean.wordpress.com 37
Email Marketing
westlean.wordpress.com 38
Email Marketing
westlean.wordpress.com 39
Type your Email and Password
westlean.wordpress.com 40
Email Marketing
westlean.wordpress.com 41
Email Marketing
westlean.wordpress.com 42
Click Log in
westlean.wordpress.com 43
Email Marketing
westlean.wordpress.com 44
Email Marketing
westlean.wordpress.com 45
Now Click drop down arrow besides your
name
westlean.wordpress.com 46
Email Marketing
westlean.wordpress.com 47
Email Marketing
westlean.wordpress.com 48
Click Create Campaign
westlean.wordpress.com 49
Email Marketing
westlean.wordpress.com 50
Email Marketing
westlean.wordpress.com 51
Now type name of your business FB page in small caption with underscore in each
space
westlean.wordpress.com 52
This business FB page name will be the one will respond to your
clients.
westlean.wordpress.com 53
Email Marketing
westlean.wordpress.com 54
Click Create New Campaign
westlean.wordpress.com 55
Email Marketing
westlean.wordpress.com 56
Click Create New Campaign
westlean.wordpress.com 57
Now to set the autoresponder on how to
response on your client on a daily basis, this on day area must be set to zero.
westlean.wordpress.com 58
But if you like the autoresponder to response on your client on the next
day set on day to 1
westlean.wordpress.com 59
But I’ll be setting this day to ZERO so I
cannot miss any client.
westlean.wordpress.com 60
Click Create New Campaign
westlean.wordpress.com 61
To send the message, set this on immediately so autoresponder can respond to your client
immediately
westlean.wordpress.com 62
Click Create New Campaign
westlean.wordpress.com 63
And tick everyday of the week so autoresponder will not missed any potential
client to respond too.
westlean.wordpress.com 64
Click Create New Campaign
westlean.wordpress.com 65
Click Create New Mail
westlean.wordpress.com 66
Click Create New Campaign
westlean.wordpress.com 67
Click Create New Campaign
westlean.wordpress.com 68
Then fill up the needed information
westlean.wordpress.com 69
Click Create New Campaign
westlean.wordpress.com 70
Click Create New Campaign
westlean.wordpress.com 71
Be sure to put your Email address on this
box cause all your subscribers information
will be sent here.
westlean.wordpress.com 72
Click Create New Campaign
westlean.wordpress.com 73
Click save and then Click next step
westlean.wordpress.com 74
Click Create New Campaign
westlean.wordpress.com 75
Click Create New Campaign
westlean.wordpress.com 76
Now choose the template appropriate for your campaign
westlean.wordpress.com 77
Click Create New Campaign
westlean.wordpress.com 78
Click Next step
westlean.wordpress.com 79
Click Create New Campaign
westlean.wordpress.com 80
Click Create New Campaign
westlean.wordpress.com 81
Then customize your template
westlean.wordpress.com 82
Just hover your cursor on the template area you like to edit then
click it.
westlean.wordpress.com 83
Click Create New Campaign
westlean.wordpress.com 84
Click Create New Campaign
westlean.wordpress.com 85
Click Create New Campaign
westlean.wordpress.com 86
Click Next
westlean.wordpress.com 87
Click Create New Campaign
westlean.wordpress.com 88
Click Create New Campaign
westlean.wordpress.com 89
Click Save and Publish
westlean.wordpress.com 90
Click Create New Campaign
westlean.wordpress.com 91
Click Create New Campaign
westlean.wordpress.com 92
To check if your autoresponder is
always on.
westlean.wordpress.com 93
You will see an ON word when you hover your cursor on your
campaign.
westlean.wordpress.com 94
Click Create New Campaign
westlean.wordpress.com 95
Now to create Webforms,Go back to your Dashboard
westlean.wordpress.com 96
Click Create New Campaign
westlean.wordpress.com 97
Hover your cursor in Webforms then click
Create New
westlean.wordpress.com 98
Click Create New Campaign
westlean.wordpress.com 99
Then click create a message
westlean.wordpress.com 100
Choose the template for your Webform,
then click it.
westlean.wordpress.com 101
Click Create New Campaign
westlean.wordpress.com 102
Click HTML Source Editor
westlean.wordpress.com 103
Click Apply
westlean.wordpress.com 104
Click HTML Source Editor
westlean.wordpress.com 105
Click Create New Campaign
westlean.wordpress.com 106
Click Header to add slogan for your
webform
westlean.wordpress.com 107
Click Create New Campaign
westlean.wordpress.com 108
Click Create New Campaign
westlean.wordpress.com 109
Click Edit Header
westlean.wordpress.com 110
Click Create New Campaign
westlean.wordpress.com 111
Click Create New Campaign
westlean.wordpress.com 112
Now add your slogan for your campaign
westlean.wordpress.com 113
Click Create New Campaign
westlean.wordpress.com 114
Click Apply
westlean.wordpress.com 115
Click Create New Campaign
westlean.wordpress.com 116
To Edit send button,Click edit
westlean.wordpress.com 117
Click Create New Campaign
westlean.wordpress.com 118
Click Create New Campaign
westlean.wordpress.com 119
Click Save Webformthen Click Next
westlean.wordpress.com 120
Click Create New Campaign
westlean.wordpress.com 121
Click Create New Campaign
westlean.wordpress.com 122
Click Save Web form
then Click Next Step
westlean.wordpress.com 123
Click Create New Campaign
westlean.wordpress.com 124
Click Create New Campaign
westlean.wordpress.com 125
Tick I will install my web form
westlean.wordpress.com 126
Click Create New Campaign
westlean.wordpress.com 127
Click Create New Campaign
westlean.wordpress.com 128
Then Click Show HTML
Code
westlean.wordpress.com 129
Click Create New Campaign
westlean.wordpress.com 130
Click Create New Campaign
westlean.wordpress.com 131
Copy the HTML code, we will need this later to paste it in our business FB page using
WOOBOX
westlean.wordpress.com 132
Click Create New Campaign
westlean.wordpress.com 133
Now open our business FB page
westlean.wordpress.com 134
Click Create New Campaign
westlean.wordpress.com 135
Click the Woobox application tab
westlean.wordpress.com 136
Click Create New Campaign
westlean.wordpress.com 137
Now open our business FB page
westlean.wordpress.com 138
Click Configure tab
westlean.wordpress.com 139
Now open our business FB page
westlean.wordpress.com 140
Now open our business FB page
westlean.wordpress.com 141
Click Switch
westlean.wordpress.com 142
Now open our business FB page
westlean.wordpress.com 143
Now open our business FB page
westlean.wordpress.com 144
Then paste the HTML Code from our Web
form
westlean.wordpress.com 145
Now open our business FB page
westlean.wordpress.com 146
Then Click Save Settings
westlean.wordpress.com 147
Now open our business FB page
westlean.wordpress.com 148
Then see our Web formClick View Facebook
Tab
westlean.wordpress.com 149
Now open our business FB page
westlean.wordpress.com 150
Now open our business FB page
westlean.wordpress.com 151
Now Change the Image of our
Application Tab
westlean.wordpress.com 152
Click Settings
westlean.wordpress.com 153
Click Create New Campaign
westlean.wordpress.com 154
Now open our business FB page
westlean.wordpress.com 155
Click Apps
westlean.wordpress.com 156
Now open our business FB page
westlean.wordpress.com 157
Now open our business FB page
westlean.wordpress.com 158
Click Edit Settings
westlean.wordpress.com 159
Now open our business FB page
westlean.wordpress.com 160
Now open our business FB page
westlean.wordpress.com 161
Edit your Custom Tab Name,
then save
westlean.wordpress.com 162
Now open our business FB page
westlean.wordpress.com 163
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 164
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 165
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 166
Now open our business FB page
westlean.wordpress.com 167
Hover your cursor in the image then click
Edit
westlean.wordpress.com 168
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 169
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 170
Click Choose File
westlean.wordpress.com 171
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 172
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 173
Then choose the image to be use
westlean.wordpress.com 174
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 175
Click Open
westlean.wordpress.com 176
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 177
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 178
Now Click OK
westlean.wordpress.com 179
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 180
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 181
We will try our Autoresponder if working properly.
We need a subscriber to log to our web form.
westlean.wordpress.com 182
Click Sign up now
westlean.wordpress.com 183
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 184
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 185
Then Type the Nameand Email add
westlean.wordpress.com 186
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 187
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 188
Then Click Sign up Now
westlean.wordpress.com 189
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 190
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 191
Autoresponder will sent an Email to subscriber to confirm their
subscription, open the email add to see the confirmation
westlean.wordpress.com 192
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 193
Open the email address of the subscriber to
confirm subscription.
westlean.wordpress.com 194
Then click confirm subscription.
westlean.wordpress.com 195
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 196
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 197
Then autoresponder will send another email to
confirm your subscription, this the template we made.
westlean.wordpress.com 198
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 199
Open your email address,Getresponse will notify your
for your potential client.
westlean.wordpress.com 200
To edit Custom Tab Image
Click Change.
westlean.wordpress.com 201
Thank you for your time,this the end of my tutorial.