dsc media kit 2015

news &information portal

Media Kit

2015

Powered by CONNECTOCTOBER 21, 2014N E W Y O R K C I T Y

2 For more information, contact Brianna Halpernat 770.817.7435 or [email protected]

CONTACTS

BRIANNA HALPERNOnline Advertising [email protected]

CHRIS BRENNAMANDigital Media [email protected]

RICHARD LEBOVITZEditorial [email protected]

NATASHA MCFADDENEditorial & Events [email protected]

CORY FAUSZCommunications [email protected]

3For more information, contact Brianna Halpernat 770.817.7435 or [email protected]

TABLE OF CONTENTS

DSC contacts. .............................................................2

DSC at a glance ..........................................................4

DSC audience. ............................................................5

Banners ads ................................................................6

Sponsored Web content ..............................................6

Webinar .......................................................................7

Channel sponsorship ..................................................8

Email blasts .................................................................9

Product spotlight .........................................................9

DSC weekly ..............................................................10

Sponsored videos .....................................................10

Content Inspiration ....................................................11

Sponsored eNewsletter content ................................11

Specifications ............................................................12

WEBSITE ADVERTISING

ABOUT

AUDIENCE/EMAIL MARKETING

eNEWSLETTERS

DETAILS


AT A GLANCE

Digital Signage Connection (DSC) is the official year-round news and information portal of DSE. It is the best way to reach digital signage professionals, including DSE attendees, in one place, all year long. DSC is fast becoming the industry’s choice for timely, relevant information and education. The content is updated daily and keeps our audience coming back for more.

With multiple advertising programs to assist with all of your company’s objectives, it is easy to take advantage of what DSC has to offer. Use the site to your company’s marketing advantage:

SOCIAL CONNECT

Visitors:

25,462

Unique Visitors:

19,958

Page views:

39,205

* Monthly website stats calculated from 6-month average of November 2013 through April 2014.

WEBSITE

DigitalSignageConnection

@DSConnection

www.digitalsignageconnection.com/blog

United StatesCanadaJapanUnited KingdomIndia

AustraliaChinaSouth KoreaGermanyFrance

TOP 10 COUNTRIES:

GET CONNECTED TO PROSPECTS. STAY CONNECTED TO CUSTOMERS.

• Increase awareness of your brand• Generate leads• Acquire new clients

• Retain loyal customers• Create customized programs• Connect with industry professionals

* Countries in blue are Digital Signage Connection visitors

• Ad Agencies• Banking• Bars/

Nightclubs• Brand

Marketers• Casinos• Corporate

Campuses• DOOH

Networks• Educational

Facilities

• Government• Healthcare• Hospitality• Houses of

Worship• Museums• Restaurants• Retail• Stadiums• Systems

Integration• Transportation

WE REACH DECISION MAKERS IN THESE CATEGORIES:


Visitors:

25,462

Unique Visitors:

19,958

Page views:

39,205

AUDIENCEOUR AUDIENCE IS COMPRISED OF KEY END USERS, INCLUDING:

7-Eleven • A/X Armani Exchange • Alamo Dome • 24 Hour Fitness • 20th Century Fox • Amazon • AMC Theatres

American Dairy Queen Corp • Alberta Gaming • Avon • American Airlines Arena • Apple, Inc. • Arizona State University

ATT • Bank of America • Bank of the West • Bare Escentuals • Bass Pro Shops • Bi-Lo • bebe • Bell Canada

Black & Decker • Bloomingdales • Books-a-Million • Boston Childrens Hospital • Boyd Gaming Corporation

BP America • Bose Corporation • Boston College • Brooks Brothers • Buffalo Wild Wings • California State University

Cardinal Health • CBS Outdoor • Chase • Charlotte Russe • Charles Schwab Bank • Carter’s • Capital One • Checkers

Chick-fil-A • Children’s Healthcare of Atlanta • Choice Hotels • Cincinnati Reds • Chevron • Chicago Transit Authority

Chico s FAS, Inc. • Costco • Dunkin Brands • Ford Motor Company • Gap • General Mills • Georgia Institute of Technology

Georgia World Congress Center • Golden Nugget Casinos • Green Bay Packers • Hard Rock Hotel • HEB Grocery

JHM Hotels • Kaiser Permanente • Kohls • Las Vegas Sands Corp • Live Nation • Luxottica Retail • Macy’s

Marriott International • McCarran International Airport • McDonalds • MEIJER • MGM Resorts International

Microsoft Corp. • Neiman Marcus • New York City Transit • Nike • Norfolk Southern • Northwestern University • Orlando Magic

Park N Fly • Patagonia • PepsiCo • Porsche Cars N.A. • Princess Cruises • QuikTrip • Rite Aid Corp • Sams Club

SeaWorld Parks & Entertainment • Servus Credit Union • Simon Property Group • Six Flags Entertainment • Southwest Airlines

Sprint Nextel • Tampa Bay Buccaneers • Target Corporation • TBS • TD Bank Group • Texas Tech University

The Coca-Cola Company • The Kroger Co. • The Metropolitan Museum of Art • The Ohio State University

The University of Iowa • The Wendy’s Company • Tilted Kilt Corp. • Tim Hortons • T-Mobile • Tourism Vancouver

Union Pacific • United Airlines • University of California • University of Illinois • University of Nevada, Las Vegas

University of New Mexico • USC • USPS • Utah Transit Authority • Venetian Palazzo Sands

Verizon • Walt Disney Parks & Resorts • Wells Fargo • Whole Foods Market • Zoo Atlanta

WE REACH DECISION MAKERS IN THESE CATEGORIES:


WEBSITE ADVERTISING

All materials submitted for Sponsored Content must be within 700 words and are subject to review by the DSC editorial team to ensure content is of editorial and informational value and not solely a sales pitch.

Leaderboard728x90

Rectangle300x250

Sponsored Content

A maximum of 10 advertisers per ad position means greater exposure for you!

Run-of-Site (ROS) banner ads will be displayed in standard positions across all pages of the site.

Leaderboard: 728x90 Rectangle: 300x250

Rates:

ROS 3 mo. 6 mo. 12 mo.Leaderboard $2,700 $4,300 $6,500Rectangle $2,200 $3,200 $4,300

RON 3 mo. 6 mo. 12 mo.Leaderboard $4,300 $6,500 $8,600Rectangle $3,200 $4,300 $6,500

BANNER ADS

If you are looking for an advertorial position —this is it! Put your content on display, front and center, with this premium position on the DSC homepage. You will receive one of the rotated positions, which will link to a DSC page dedicated to your content.* Use sponsored content for:

* Please refer to page 10 for material specifications.

Rates:

SPONSORED WEB CONTENT

1 mo. $1,500

3 mo. $3,900

6 mo. $7,200

12 mo. $12,000

• Case studies• White papers• Videos

• Articles• New product

announcements

• Installations• And much more…

7For more information, contact Brianna Halpernat 770.817.7435 or [email protected] 7For more information, contact Brianna Halpernat 770.817.7435 or [email protected]

Rectangle300x250

As part of our Education on Demand channel, webinars are a key means to share your company’s expertise with our audience, as well as generate leads for your sales team. Webinar sponsors will receive all of the registrant contact information after the event.

You will receive:

• A live webinar event, which will be recorded and then hosted on DSC for 6 months

• All registered leads from live webinar• 2 pre-webinar promotional email blasts• One month banner ad on DSC and DSE sites for

webinar promotion• DSC eNewsletter promotion

You may also choose to have your pre-recorded webcast hosted on our site.

Rates:

WEBINAR

WEBINAR

HOSTED WEBCAST

1x $2,500

3x $6,500

3 mo. $500

6 mo. $1,200

12 mo. $1,800


WEBSITE ADVERTISING

DSC makes the user experience easier by curating information into channels. Channel Sponsorships offer exclusivity and focus for your marketing message within a content channel of your choice.

How it Works:

1. Visitors click on a sponsored channel

2. They are taken to the channel’s landing page which will feature your exclusive leaderboard (728x90) and rectangle (300x250) banner ads.

Rates:

CHANNEL SPONSORSHIP

PREMIUM CHANNELS

• Getting Started• Industry News• Features • Case Studies • DOOH News• Content Inspiration• Education on Demand

SECONDARY CHANNELS

• Info by Industry (20 available)• Connectivity • Delivery Systems • Displays & Projectors• Media Players• Mounts• Software

PREMIUM CHANNEL

SECONDARY CHANNEL

6 mo.$3,000

12 mo. $4,800

6 mo. $2,000

12 mo. $3,600

Sponsored channel

Leaderboard728x90

Rectangle 300x250


AUDIENCE/EMAIL MARKETING

Utilize our email lists to connect with our exclusive audience of 20,000+ end-users, integrators, distributors, installers and other industry professionals. You may also send to DSE attendees only. You supply the HTML and a subject line and leave the rest to us!

Rates (DSE exhibitors receive discount):

CUSTOM EMAIL BLASTS

FULL LIST

DSE ATTENDEES ONLY

1x $1,400

6x $7,800

12x $14,400

1x $2,000

6x $11,000

12x $21,600

FULL LIST (EXHIBITORS)

DSE ATTENDEES ONLY (EXHIBITORS)

1x $800

6x $4,200

12x $7,200

1x $1,400

6x$7,200

12x $12,000

1x $250

8x $1500

This monthly email blast is a great way to communicate a product or service to 20,000+ industry professionals at a rate that is sure not to break your budget. A limit of 10 companies per Spotlight eblast increases your visibility!

Rates:

PRODUCT SPOTLIGHT

1x $250

8x $1500


Gain exposure on a weekly basis in the eNewsletter that delivers fresh features, headlines and product news to 22,000+ opted-in subscribers every Thursday!

Leaderboard: 600x74Skyscraper: 160x600Vertical Banner: 160x206Horizontal Banner: 432x53

Rates:

1 mo. 6 mo. 12 mo.Leaderboard $1,000 $5,400 $8,400Skyscraper $1,000 $5,400 $8,400Horizontal Banner $900 $4,800 $7,200Vertical Banner $800 $4,200 $6,000

Be the industry expert in trends, client solutions or help your customers do their jobs better with a sponsored video in the weekly DSC eNewsletter and/or the bi-weekly Content eNewsletter. This is a great advertorial opportunity with huge exposure!

Provide a video (2 minutes or less is recommended) for DSC subscribers to view with their eNewsletter. These Sponsored Videos can be used in DSC’s weekly eNewsletter or bi-weekly Content Inspiration eNewsletter.

Rates:

(Monthly package rates also available)

WEEKLY DSC eNEWSLETTER

SPONSORED eNEWSLETTER VIDEOS

eNEWSLETTERS

1x $250

8x $1500

1x $480

Leaderboard600x74

Vertical160x206

Skyscraper160x600

Horizontal432x53


1x $250

8x $1500

1x insertion$800

This bi-weekly eNewsletter is for all things content! It goes out every other Tuesday to 22,000+ opted-in subscribers. If you are in content, this is for you!

Leaderboard: 600x74Skyscraper: 160x600Horizontal Banner: 432x53Vertical Banner: 160x206

Rates:

Have solid, relevant information for digital signage pros? Sponsor content in one of our eNewsletters. This is a great opportunity to have your article, case study, whitepaper, etc. displayed to the right audience. Promotional space on the eNewsletter links directly to your sponsored article that lives in the website’s feed and archives and can be viewed by site visitors.

Rate:

CONTENT INSPIRATION eNEWSLETTER

eNEWSLETTERS

1 mo. 6 mo. 12 mo.Leaderboard $800 $4,320 $6,720Skyscraper $800 $4,320 $6,720Horizontal Banner $700 $3,780 $5,880Vertical Banner $600 $3,240 $5,040

Leaderboard600x74

Horizontal432x53

Skyscraper160x600

SPONSORED CONTENT IN eNEWSLETTERS

Video sponsorship starts at $400/issue.

Longer-term packages are available.

Vertical160x206


DETAILS

Banner Ads:• Leaderboard: 728x90 pixels; FLASH,

GIF, JPG, HTML; 40k max• Rectangle: 300x250 pixels; FLASH, GIF,

JPG, HTML; 40k max

Advertiser must supply URL where ads should be linked.

* When sending a flash ad, client should indicate:

- Which Click Tracking Variable was used in the file: url, URL, ClickTAG, clickTAG or clickTag

- A static jpg or gif for use by browsers that do not support java script

- Which URL the static jpg or gif should link to

Channel Sponsorship:Advertiser will supply:• Leaderboard banner: 728x90 pixels;

FLASH, GIF, JPG, HTML; 40k max• Rectangle banner: 300x250 pixels;

FLASH, GIF, JPG, HTML; 40k max• URL to link to banners/

company logo

Product Spotlight:• Image of your service or product:

270x180 pixels; JPG or static GIF; 40k max

• 50 words of copy• Headline of up to 12 words• URL to link to the image/headline

eNewsletters:• Leaderboard: 600x74 pixels;

JPG or static GIF; 40k max• Skyscraper: 160x600 pixels;

JPG or static GIF; 40k max• Vertical Banner: 160x206 pixels;

JPG or static GIF; 30k max• Horizontal Banner: 432x53 pixels;

JPG or static GIF; 30k max

Advertiser supplies all creative materials and URL.

Eblast:Advertiser will provide:• HTML that is ready to email - Images MUST be hosted on your web-

site - For best results, use inline style

and tables in your HTML• TEXT version of the email• Subject line - Not to exceed 50 characters• Seed list - No more than 5 email addresses

for the test mailing

Email materials MUST be received within 5 business days prior to the eblast date to allow for a test.

Please note that certain coding is not supported by Outlook 2007 and may alter the look of your email when delivered to that email client. For details, please visit: http://www.email-standards.org/clients/microsoft-outlook-2007/

Sponsored Web Content:These materials are needed at least 15 days prior to the start date.

Advertiser will supply:• Rotator image 540x368 pixels;

PNG, JPG or GIF; 100k max• Company logo

(Illustrator EPS preferred)• Page text in a Word document• All supporting materials such as

a PDF, images, PowerPoint, video link, etc.

• Company contact information as it should appear on the page

• Headline to be used for the Sponsored Content

* Please note the maximum word count is 700 words

Sponsored Videos:• This position must be an advertorial

piece, not commercial.• Must provide materials at least

4 days before video launch date• Provide the video embed code• Thumbnail image to be used in

eNewsletter (150x84 pixels)• Caption for underneath the

thumbnail image up to 30 words• Headline for the video (optional)• Width must be 600 pixels or less

Sponsored eNewsletter ContentThese materials are needed 10 days before eNewsletter delivery date.

Along with the article content, advertiser will supply:

• Headline (70 characters max, including spaces)

• Article Summary (175 characters max, including spaces)

• Website thumbnail image (279x150 pixels)

• eNewsletter thumbnail image (100x100 pixels)

• Company logo and brief description• Writer’s headshot and 2-line bio• Any additional images or links for

materials that supplement the article (video, whitepaper, etc.)

AD SPECIFICATIONS:

DETAILS

dsc media kit 2015

Documents

relevant information

dsc audience

information portal of

brianna halpernat

dsc weekly

web content

content inspiration

digital signage professionals