engadget media kit

10.3M MONTHLY US

Unique Visitors

55% OF THEM USED A Mobile Device

41M MONTHLY US Page Views

4.5M SOCIAL MEDIA

Followers

Looking beyond the gadgets to explore how technology impacts our lives

The most trusted consumer electronics site focused solely on tech news & tech culture | Produces original video series like Dear Veronica &

In Case You Missed It | Hosts Engadget Live events nationwide, where Engadget’s mission truly comes to life

Goes big at CES as its Official Online News Source Buyers guides, demo videos, reviews, & giveaways help consumers understand

& buy tech

ENGADGET BRINGS TECH to cutting edge consumers

A gadget review blog was born Founded in 2004, Engadget set out to review all of the new gadgets that came to market. They related mostly to the uber-geeky crowd who cared more about chips and processor speeds than, for example, how Fitbit might one day change how people think about health and fitness.

As the tech market evolved, so did Engadget’s coverage Over the next few years, as more and more technology went online and on our smartphones, and all classes of people adopted technology in some form, Engadget began to focus on more mainstream gadgets and expand its reporting to include all facets of the consumer tech industry.

Engadget doubled-down on mainstream tech Today, Engadget resonates with all kinds of people—early adopters, tech-savvy grandmas, influential and discerning millenials, and “just tell me what I should buy” shoppers. Technology that once seemed like science fiction—drones, human organs printed in a lab, leisurely flights into space—are now regular highlights in our news feeds. And Engadget is reporting on it all.

Just as technology continues to evolve, mystify, and integrate itself into every aspect of humanity, Engadget continues to solidify its reputation in the marketplace and among readers as the definitive guide to our 24/7 connected lives.

NEW EDITORIAL LEADERSHIP has elicited immediate, positive reader response

In 2014, Michael Gorman and Christopher Trout—longtime Engadget writers—took over as editor-in-chief and executive editor, respectively.

Since they implemented their vision for Engadget, traffic has steady grown YoY.

Unique Visitors

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Jan-2014 Jan-2015 Feb-2014 Feb-2015 Mar-2014 Mar-2015 Apr-2014 Apr-2015 May-2014

May-2015 Jun-2014

Jun-2015

40% MORE LIKELY TO Consider Themselves A Tech Geek

5x MORE LIKELY TO SPEND $2.5K-$5K On Personal Electronics

75% MALE

40% $100K+ HHI

22% 25-34 YO

comScore | May 2015 | US only

AFFLUENT, YOUNG, savvy, influential tech enthusiasts

They’re fascinated with the science, engineering, and design behind the tech gadgets we use every day, and will use in the future.

Smartphones, 3D printing, privacy and security issues, robotics, space exploration—They’re into it all.

Exploring the future of tech at CES

Buyer’s guides, details reviews, consumer-buying tools & tips

Gadget demos, unboxing videos, giveaways

News and option pieces focused solely on technology, tech culture & how people

relate to tech in their everyday lives (now & in the future)

CONTENT THAT LOOKS beyond the gadgets to explore how they impact our lives

Live tech event coverage Public Access: community storytelling at its weirdest

Engadget LIVE: where Engadget’s mission truly comes to life

Original, provocative video series

Space travel and exploration | Robots | Driverless vehicles | Privacy & security issues | IPOs, acquisitions & mergers

VR | Gaming | Wearables | Smartphones, tablets & laptops | Product releases & updates | Weird science

MORE ON OUR traffic & readers

ENGADGET REACHES millions of readers in the US…

10.3M 41M MONTHLY US Page Views

195K NEWSLETTER Subscribers

2.2M MONTHLY Readers

4.5M SOCIAL MEDIA Followers

45% 55%

MONTHLY US Unique Visitors

comScore, September 2015, reflects US traffic | Flipboard, September 2015

4 EVENTS IN 2015

1K+ MONTHLY ARTICLES Published

ENGADGET

… AND MILLIONS MORE around the world

UK: 1.6M Canada: 999K

Australia: 544K

India: 628K 20.7M TOTAL GLOBAL

Unique Visitors To Engadget.com

45% OF GLOBAL VISITORS

Are Outside The US

Germany: 394K

Omniture, June 2015 | Monthly unique visitors to Engadget.com | * June 2015, monthly unique visitors to all 6 international sites

6 UK | Spanish | German | Japanese Traditional Chinese | Simplified Chinese

= 6.6M ADDITIONAL

Unique Visitors*

INTERNATIONAL Editions

Over half of readers access Engadget only with a mobile device

Engadget readers are mobile first*

Dominating the second screen 91% multi-task with a smartphone or tablet

while watching TV

Making the “mobile mind shift” 64% use mobile every day and demand

mobile services from their favorite brands Versus 23% of the general population

Preferring to shop on mobile 52% prefer to research physical goods

for purchase on their smartphone Over a tablet or desktop; versus 26% of the general population

According to Forrester Research, the average US consumer has 3.3 connected devices. Millennials have even more

* North American Technographics Omnibus Online Benchmark Recontact Survey, Q3 2013

Engadget generated 74% YoY growth in mobile web UVs

comScore, June 2015 | Reflects US traffic

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Consistent YoY Growth in Unique Visitors

74%!

ENGADGET’S SOCIAL LIFE continues to grow & engage

4.1M MONTHLY Social Referrals

4.5M SOCIAL MEDIA Followers

63% YoY LIFT IN Facebook Engagement

59% YoY LIFT IN Twitter Engagement

CONTENT highlights

TECH MEETS CULTURE in these quirky new series

Dear Veronica A weekly advice show staring Veronica Belmont, who fields a variety of tech-meets-culture questions from the audience

Every Wednesday | 5-minute episodes

Watch the first episode here!

In Case You Missed It A new daily show bringing you the most interesting tech stories that get buried by the biggest headlines

Every Tuesday-Saturday | 2-minute episodes


Be the exclusive sponsor for just a week or an entire month

AN ORIGINAL SERIES THAT explores human life on Mars

Citizen Mars Citizen Mars is an original, highly compelling series about five of the finalists vying for a spot on Mars One’s one-way mission to Mars, scheduled to launch in 2026.

These characters come from around the globe. They include a Ph.D., an M.D., a mechanical engineer, a rock climbing aficionado, and a violinist-turned-professional basketball player.

They're smart, bold, fearless, and they want nothing more than to say goodbye to their families, friends and everything they have ever known forever.

Airs September 1st on Engadget.com

MAKING IT EASY for consumers to buy tech

Buyer’s Guides •  Monthly Buyer’s Guide

•  Back-To-School Guide

•  Holiday Gift Guide

Engadget tests and/or researches everything before its added to the buyers guides

In-Depth Product Reviews Thoughtful, long-form reviews that touch on every aspect of a gadget—specs, features, user experience, price, competitive comparison, etc.

A Huge Gadget Database A database of all kinds of gadgets, with consumer buying tools that no other tech site has

36K TOTAL PRODUCTS In The Database

TECH EVENT coverage Engadget reporters are on site at these tech, mobile, and gaming events to bring its millions of readers the most compelling news, interviews, and gadget demos

Engadget also remains the go-to site live coverage of special events from industry captains like Apple, Facebook, Google, Microsoft, and Nokia

14 EVENTS COVERED IN 2014

Excludes CES and Engadget LIVE

ENGADGET LIVE 2015 Join Engadget for their premier interactive tech event series,

where real people get hands-on with the gadgets they love and

experience new technology like they’ve never seen before. It’s here that Engadget’s mission—looking at how (the future of)

technology affects our everyday lives—truly comes to life.

July 17 Boston

August 21 Los Angeles

October 16 Austin

October 29 New York

ENGADGET AT CES 2016 Engadget is a dominate media force at CES. In 2009, they were named the

Official Online News Source of CES.

Since 2014, they dethroned Cnet as the

Official Partner of the Best of CES Awards— a highly coveted honor for makers that is announced on the Engadget stage.

DIGITAL opportunities

Homepage Native In-Content Sponsored content featured in a fixed unit at the top 5th in-content spot on the homepage for 1 full day

Native Daily Newsletter Sponsored content featured in a fixed unit at the top 4th spot of the daily newsletter for 1 issue

Native Anywhere Sponsored

content featured on the homepage

and 100% of articles

In the right rail below “Feature

Stories”

Editorial alignment through custom native content

Cross-screen banners & roadblocks

Run-of-Site Display Media A consistent brand presence on the world’s most trusted consumer electronics site

•  Standard: 728x90, 300x600, 300x250

•  Premium: devil, halo, digital billboard, pushdown

•  Includes desktop and mobile

•  Can geo-target to desired cities and countries

Main Page & Run-of-Site Roadblocks A high-impact, brand awareness play ideal for a time-sensitive launch

•  Standard: 728x90, 300x600, 300x250 •  Premium: devil, halo, digital billboard, pushdown



Daily Newsletter A strong call-to-action in Engadget readers’ inboxes

•  Standard: 300x250


•  Sent Mon-Sat at 5pm PT 195K ENGAGED Newsletter Subscribers

Reach hardcore gamers via gaming content

Standard Media Targeted to the Gaming Content Align with Engadget’s extensive gaming content to connect with millions of gamers

•  Own 100% SOV of the Gaming section for 1 month

•  Own 100% SOV of Engadget’s gaming event coverage

2M MONTHLY US Gaming Section UVs

3.7M MONTHLY US Gaming Section PVs

Omniture | May 2015 | Global | Desktop and mobile

All digital media is responsive to mobile

3/4-screen, scroll-based ad

Standard mobile display

Full-screen Flipboard ad

Mobile Web: Standard Display Reach those readers who only consume Engadget on a mobile device

•  Standard: 320x50


•  It’s automatically included in all ROS display campaigns

Mobile Web: ¾-Screen Display Scroll-based ads that are simple to use and have an intuitive swiping navigation

•  Can support user-initiated video

Engadget on Flipboard: Full-Screen Ads Visually impactful ads ideal for reaching this highly mobile audience

•  Sizes vary and accommodate all mobile devices

•  Ads populate approx. every 10 flips

•  Audience extensions coming soon

0.22% Don’t have mobile assets? No problem—

Our creative team can build them free of charge AVERAGE CTR On Mobile Web

Promote a gadget or service through giveaways

On the Giveaway Article Page •  100% display media

•  The advertiser’s name in the headline

•  An objective article describing the product and instructions on how to sign up (written at the total discretion of Engadget editorial)

Featured on the Homepage!

Social Promotion Engadget spreads the word on its Facebook and Twitter pages

2.5M FACEBOOK & TWITTER Followers

Tech meets culture in these quirky new series

Dear Veronica A weekly advice show staring Veronica Belmont, fielding a variety of tech-meets-culture questions from our audience

Every Wednesday | 5-minute episodes


In Case You Missed It A new daily show bringing you the most interesting tech stories that get buried by the biggest headlines

Every Tuesday-Saturday | 2-minute episodes


Be the exclusive sponsor for just a week or an entire month

Getting competitive with native conquesting

Advertise Alongside Your Competitors Choose 1 of 45 categories in Engadget’s Review section, and target a “sponsored product” ad on up to 10 individual product review pages

Categories include cellphones, laptops, fitness, cameras, HDTV, accessories, etc.

This sponsorship lasts for 1 month

36K PRODUCTS In The Gadget Database

Annual tech shopping tips: Back-to-School Guide

A Buyer’s Guide for Parents & Students In this annual guide, Engadget recommends must-have gadgets, accessories, and learning tools for students of all grade levels

Recommendations span 10+ tech categories

This guide is ideally timed to promote a brand’s gadgets and services as parents prepare to send their kids back to school

Exclusive Sponsorship Details One advertiser receives 100% SOV of the BTS Guide and all articles that drive traffic to it

•  100% of BTS content (728x90, 300x600, 300x250)


•  A sponsored content post on the homepage for 1 day

•  Add on optional tactics like social media extensions or newsletter branding

•  Time frame: August 3-31, 2015

Holiday shopping made easy: Holiday Gift Guide

Annual Buyer’s Guide In this annual guide, Engadget recommends must-have gadgets and accessories for everyone, even the hardest-to-shop-for person on your list

Recommendations span various tech categories, interests, and price points

This guide is ideally timed to promote a brand’s gadgets and services as consumers prepare for their holiday shopping

Exclusive Sponsorship Details One advertiser receives 100% SOV of the HGG Guide and all articles that drive traffic to it

•  100% of HGG content (728x90, 300x600, 300x250) •  Includes desktop and mobile

•  Homepage roadblocks on Black Friday and Cyber Monday

•  Add on optional tactics like social media extensions or newsletter branding

•  Time frame: November 9-December 31, 2015

Engadget Live 2015 Join Engadget for the country’s only interactive tech event series, where real people get hands-on with the gadgets they love and experience new technology like they’ve never seen before.

2015 Schedule

•  July 17: Boston

•  August 21: Los Angeles

•  October 16: Austin

•  October 29: New York

Onsite Sponsorship Levels

•  Exclusive Tour Sponsor of all events SOLD!

•  Platinum: exhibitor table + top-tier branding

•  Gold: exhibitor table + mid-tier branding

•  À la Carte: various options

Special discounts for exhibiting startups available

Category exclusivity available