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Arrivals and departures. Not the only reason businesses rely on Zurich International Airport. It’s also

one of the most high-profile advertising sites in Europe. So when companies need to react to market

opportunities, the work has to change fast. From large-format outdoor boards to backlit posters to bus

wraps, HP printing technologies help them meet their deadlines. See how Christinger Partner AG and

HP Scitex printers help transform ZRH at jet speed.

hp.com/zurich

WILKOMMEN TO ADL AND.ANOTHER TRANSFORMATION AT JET SPEED MADE POSSIBLE BY HP.

©2008 Hewlett-Packard Development Company, L.P. Simulated images.

he demand for environmentallyresponsible printing solutions isgrowing around the world. Some

large-format print service providers may be facing greater scrutiny from environmental regulators, while others have customers asking for quality print solutions thatleave a healthier footprint on our planet. Print solution manufacturers, like HP, have been heavily investing in technology development to address environmentalconcerns regarding air pollution, hazardous materials, resource and waste efficiency,and energy consumption.

This increased focus on environmental impact has led to revolutionary innovations in our industry, whichcan potentially translate into greaterefficiency and new revenue streams for large-format printers. An exciting exampleof the transformation possible is theenvironmental advancement embodied in HP’s recent technology announcement – HP Latex Printing Technologies.

In March 2008, HP announced HP LatexPrinting Technologies, which combineHP Latex Inks with HP Thermal Inkjet Technology to offer print service providers an environmentally responsible large-format printing alternative for a wide variety of outdoor and indoor applications. This latest set of innovations enablesprinters to achieve durable output, sharp, vivid image quality, broad outdoor and indoor application versatility, high-productivity and reduced environmentalimpact – all at a cost to end-users similar to that obtained with existing solvent-based inks.

The key is the water-based ‘latex ink’,which uses a carefully selected polymer(in latex particle form) that upon printing,

forms a tough, elastic film that binds andprotects the pigment colourants – andadheres to the types of uncoated synthetic substrates typically used in signage and banner applications. This odourless, non-toxic ink formulation eliminates the needfor special ventilation systems and airdischarge permitting, which can add to installation and ongoing operational costs.Moreover, the enhanced print operatingenvironment allows printers to consideropening or relocating their businessesto more populated areas, such as retail shopping centers or office complexes.

“As environmental regulationsand public demand for greener print production increases, printers can turn to HP Latex Printing Technologies as aviable alternative to solvent inks. HP’snew high-performing, quality solutions reduce the total impact of printing on theenvironment, allowing printers to enter thenew green era with confidence,” said YarivAvisar, VP and GM, Large Format Printing Industrial Solutions, Imaging and Printing Group, HP.

HP Latex Inks use aqueous-dispersed polymer (“latex”) technology to provide print durability and display permanence

comparable to solvent inks. They consistof a liquid ink vehicle that carries latexpolymer and pigment particles to thesurface of the print media. Physical andchemical properties of the ink vehicleare critical both for drop ejection performance and control of ink-media interactions. These properties are obtainedby formulating the ink vehicle with acombination of water, co-solvents for aqueous inks and additives.

High water content gives HP Latex Inks the high surface tension and low viscosity that are ideal for use in HP Thermal Inkjetprintheads. As the major component of HP Latex Inks, water offers importantbenefits to commercial and industrialproduction environments: it produces no VOCs, requires no special handling, and is non-toxic, non-flammable, and non-combustible.

Co-solvents and additives play animportant role in drop ejection and ink-media interactions. They lower surfacetension to wet the internal surfaces of thedrop generators to keep them primed withink. They keep the surface of the thermal inkjet heater resistor and orifice plate cleanfor consistent drop ejection performance,minimise viscous plugs in the nozzlesthat can cause missing or misdirected

drops, and affect how the ink droplet wetsthe surface of the print media to control dot formation. Co-solvents also softenuncoated vinyl for better adhesion to the latex polymer film, and they evaporate in the printer to produce a completely dry, odourless print.

Inside the printer, a liquid film of HP Latex Ink on the print media is exposed to radiant heaters and airflow in the PrintZone and Curing Zone. No connection to special ventilation equipment, such as avapor extraction or air purification system, is required because HP Latex Inks emit extremely low levels of VOCs.

This process evaporates the ink vehicle and causes the latex polymer particles tocoalesce, forming a continuous polymer layer that adheres to print media and encapsulates the pigment to form a durablecolourant film. Completely cured insidethe printer, the prints come out ready to use, finish and prepare for shipment.

Although some solvent ink printers use in-line high-speed dryers or off-line printstorage to evaporate ink solvents before handling and display, these methods still release high VOCs into the work area. Special ventilation to meet occupational exposure requirements is often needed in these cases.

With a pioneering design, the HP Latex Ink cartridge contains an outer shell andinternal tray both made of recyclable cardboard and thus reduces materials use.

A collapsible ink bag inside the boxcontains the ink and provides vapour andair barriers to minimise changes in ink composition during shipping, storage,and use. The ink is extracted as the bagcollapses, maximising the amount of usable ink that can be delivered.

A cap with a septum assembly is attached to the spout on the ink bag. The septum is a valve that opens when the ink cartridge is connected to the printer’sink delivery system. During shipping and storage, a dust cap keeps the septum clean.

The integrated circuit makes electrical contacts with the printer when theink cartridge is installed. Bi-directional communication with the printer providesinformation about the status of the ink cartridge including type of ink, ink colour,and remaining ink quantity.

HP Latex Inks deliver long-lasting, durableprints that withstand intense heat or cold, rain and snow, while also providing sharp,vibrant image quality that stands up to close inspection.

Outdoor prints produced with HP Latex Inks achieve display permanence up to three years unlaminated and up to fiveyears laminated and are scratch, smudge,and water resistant on a range of media. Indoor prints produced with HP Latex Inks achieve display permanence up tofive years unlaminated and up to 10 yearslaminated on a range of media.

Printers can attain great results withHP Latex Inks on most low-cost, uncoated solvent-compatible media. Even moreeye-catching, consistent results can beachieved with Original HP large-formatmedia, which includes a variety of specialty options, as well as a range of recyclablesubstrates.

In addition, a proprietary new HP media surface treatment technology –designed together with HP Latex Inks – produces a wide colour gamut that makesit possible to achieve both durability and sharp image quality on woven High Density Polyethylene (HDPE) and Tyvek.

HP Wide Scan Printing Technology is based on HP Wide Scan Printheads and the HP Optical Media Advance Sensor. Workingtogether, these scalable technologies deliver superior quality at high speeds with outdoor-quality prints at approximately74m/hr (800ft/hr) and indoor-qualityprints at approximately 37m/hr (400ft/hr)

When paired with HP Latex Inks, the printheads produce a wide colour spectrum, comparable to solvent-ink technology, for vivid image quality. And,unlike printing systems using solvent-based inks, individual printheads are user-replaceable and do not require dailymanual maintenance, eliminating thedown-time and expense of a service call.

As our communities increasingly ask us to print with the environment in mind, HP is responding by designing greenersolutions that are easy to adopt, reducingthe total environmental impact of printingand helping print businesses flourish.New HP Latex Printing Technologies offer environmental, health, and safety advantages in comparison to solvent-basedinks that can facilitate simpler and less costly printer installation and operation withoutcompromising quality, speed or durability across a range of substrates. It’s clear that environmental innovations such as these willcontinue to unlock new opportunities forlarge-format printers everywhere. ●

ikipedia” defines mass personalisation as a process by which a brand provides its

owner with the power to personalise a product or a service, so it becomes as uniqueas possible. This possibility is part of acollective movement whose goal is the total integration of the consumer in the creationof the product, or, at the very least, in itscustomisation. This means that the product,unlike other marketing scenarios, is notonly formulated by the company, but also by the clients themselves! When it comes totextile printing, we can distinguish betweencustomisation, which deals with the product, and the personalisation, which actuallyconcerns the packaging or the branding.

The Internet, due to its continuingexpansion is becoming a more and more attractive proposition for companies whoare seeking to piqué their clients’ interestand indeed, certain brands have alreadydeveloped online creation interfaces with powerful functionalities.

After having seen some recentexamples in this domain, we have become interested in the T-shirt andcommunication textile sectors in general. To this end, we will continueto take an interest in the latest digital techniques, and textile personalisation:specifically “direct on garment digital printing” (or DOG) that facilitates this response to today’s market evolution.

With the launch of Nike iD a few years ago, Nike Brand started a buzz on its online service by proposing custom-made shoesfor its clients and enabling them to choosethe shoe tongue, laces, sole, heel and air

cushion. Now everyone can customise theirtraining shoes and create a unique model for themselves.

Similarly, during the launch of its latestperfume, “Fuel for Life”, Diesel offered aperfume bottle personalisation service on its website, thus creating a strong selling tool in the process.

A young start-up company, Kaorigin.com, has also based its business modelon the personalisation of winter sportsproducts. Its objective is to sell skis and snowboards bearing big brand names, onwhich the client can add the graphic of their

choice. The fact that a company has createda way of realising personalised products reveals the strong potential market that it believes this process will attract. Many otherinitiatives will certainly follow…

The T-shirt impression is probably one of the areas where personalisation tools are the most widely used and are thus the mostdeveloped. Printing techniques like plot printing (or flex, flock, etc.), digital transfer, and more recently, the direct on garment digital printing (DOG) has further enhancedthis evolution. “Spreadshirt” is the European specialist in the online merchandising of personalised T-shirts. On its site (www. spreadshirt.com) it proposes a module that allows the client to create originalartwork or to download existing material and arrange it however and on whatever they wish, before the chosen decoration is applied to the T-shirt, using either plotprinting or digital transfer.

But Web interfaces, like the process of printing, are developing and in the processare offering tools that are more and morerigorous. For example, a real online photoshop, the brand new website

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his event, which took place at thePalExpo Centre at the beginning of April, attracted a total of 12,817

visitors over the three days of its duration and showcased all of the latest digital developments, thus providingmanufacturers and suppliers with an ideal opportunity to meet digital printers drawn from all over Europe and evenfurther afield.

Over 30 percent of the visitors came from France, Italy and Iberia, whilst 38percent travelled from Germany, Austria and Switzerland, with Swiss visitors numbering 1,763. There was also good attendance from other parts of Europe and the Middle East, Africa, Asia Pacificand the Americas. More than 50 percent of the visitors devoted two or moredays to the show, with many of them explaining that there was so much for them to see and investigate that they needed to take their time!

Exhibitors too, expressed their collective satisfaction with the show and declared themselves particularly pleased

swith both the broad mix of visitors anand their decision-making authority, with mh many vendors remarking that the majorjority of discussions were with someone withwith a genuine ability to make or influence a mamajor purchasing decision. Visitor data bears ththis out: over 40percent of individual visvisitors were ownersor general managers of theirheir businesses.

“FESPA events have a speciecial resonance for the wide formatcommunity, and our events provide aaunique environment in which suppliersand print service providers can connectwith one another”, commented FESPAManaging Director, Frazer Chesterman,adding that the first ever FESPADigital Textile Conference, which ran concurrently, was also a sell-out event,indicating that digital printers are also very interested in exploring all of the possible new revenue streams that other market sectors can offer. He said: “I think that since all FESPA events offer a host of ancillary attractions, such asthe Showcase Theatre, where we hosted

both a ‘green’ and a digital debate, as well as a full seminar programme and the culmination of the annual FESPA Digital AwAwards competition, attendees tend to thinink of them as being more of a one-stop foforum than just another exhibition.The vibe aT e among exhibitors and delegates

ike was ovalike overwhelmingly positive, withny stating tmany g that they were using the

o help theshow to h hem shape their wide ecisions.”format deci ”

both exhi In fact, bo hibitors and digitalalready signprinters have alre ignalled their

the next Fcommitment to the t FESPA Digital nt, whichPrinting Europe event ch will return

to Amsterdam next year and runto Amsterdam next year run from12th toh to 14th May 2009.

However, here we take a momenwever, here we take a m ent to re-live the whole exhibition experiencewhole exhibition exp ce and overleaf, Mark Godden explainsMark Godden explainwhat most impressed him during his sed him during histime at the show. On papages 56-60,you can learn more about sot some of theproduct launches that took placlace atFESPA Digital Printing and at some me of the other shows which followed it. ●