ipsos mori political monitor september 2014: key 2015 election issues and policies
DESCRIPTION
The Conservatives have increased their lead on managing the economy over Labour, new polling from Ipsos MORI shows. More than four in ten (45%) think the Conservatives have the best policies on managing the economy, compared with 20% for Labour, giving the Tories a 25 percentage point lead. This is up from a 13 point lead just six months ago, when 35% backed the Conservatives on this issue, against 22% for Labour.TRANSCRIPT
POLITICAL MONITOR
September 2014
Contacts:
020 7347 3000
The key issues and who has the
best policies
3 Most important electoral issue
Looking ahead to the next General Election, which, if any, issues do you think will be very important to you in
helping you decide which party to vote for?*
Source: Ipsos MORI Political Monitor
5%
5%
6%
6%
6%
8%
10%
11%
12%
13%
23%
29%
30%
31%
Housing
Crime and anti-social behaviour/ law and order
Pensions
Defence
Care for older and disabled people
Taxation
Unemployment
Europe/ EU
Foreign policy/foreign affairs
Benefits
Education/ schools
Healthcare/ NHS/ hospitals
Asylum and immigration
Managing the economy/ economic situation
Base: 1,010 British adults 18+, 6th -9th September 2014
*Showing only answers above 5%; see computer tables for full results
4 Best party on important issues (1)
Which party do you think has the best policies on… the Conservatives, Labour, Liberal Democrats or some
other party?
Source: Ipsos MORI Political Monitor
24%
2%
1%
1%
20%
2%
11%
5%
8%
4%
6%
3%
21%
32%
30%
39%
18%
20%
20%
31%
27%
21%
19%
45%
Conservative party Labour party Liberal Democrat party UKIP
Asylum/
immigration
Education
Healthcare
Importance
ranking Conservative
lead
-1*
-3
-18
+25
2nd
4th
3rd
Base: 1,010 British adults 18+, 6th -9th September 2014
*behind UKIP
Managing the
economy 1st
Benefits -1 5th
Europe 7th -4*
5 Best party on important issues (2)
Which party do you think has the best policies on… the Conservatives, Labour, Liberal Democrats or some
other party?
Source: Ipsos MORI Political Monitor
4%
1%
3%
2%
3%
4%
7%
4%
7%
4%
19%
34%
16%
27%
30%
32%
18%
30%
31%
29%
Conservative party Labour party Liberal Democrat party UKIP
Taxation
Defence
Importance
ranking Conservative
lead
+4
+14
9th
=10th
Base: 1,010 British adults 18+, 6th -9th September 2014
Crime and anti-
social
behaviour
+13 12th
Unemployment
Housing
-1
-16
8th
11th
6 Best party on managing the economy over time
(since 2000)
Which party do you think has the best policies on managing the economy the Conservatives, Labour, Liberal
Democrats or some other party?
Source: Ipsos MORI Political Monitor Base: 1,010 British adults 18+, 6th -9th September 2014
0
10
20
30
40
50
Ja
n-0
0
Ma
y-0
0
Sep
-00
Ja
n-0
1
Ma
y-0
1
Sep
-01
Ja
n-0
2
Ma
y-0
2
Sep
-02
Ja
n-0
3
Ma
y-0
3
Sep
-03
Ja
n-0
4
Ma
y-0
4
Sep
-04
Ja
n-0
5
Ma
y-0
5
Sep
-05
Ja
n-0
6
Ma
y-0
6
Sep
-06
Ja
n-0
7
Ma
y-0
7
Sep
-07
Ja
n-0
8
Ma
y-0
8
Sep
-08
Ja
n-0
9
Ma
y-0
9
Sep
-09
Ja
n-1
0
Ma
y-1
0
Sep
-10
Ja
n-1
1
Ma
y-1
1
Sep
-11
Ja
n-1
2
Ma
y-1
2
Sep
-12
Ja
n-1
3
Ma
y-1
3
Sep
-13
Ja
n-1
4
Ma
y-1
4
Sep
-14
Labour Conservative Lib Dem UKIP
20%
3%
45%
2%
7 Best party on asylum/ immigration over time
(since 2003)
Which party do you think has the best policies on asylum/ immigration the Conservatives, Labour, Liberal
Democrats or some other party?
Source: Ipsos MORI Political Monitor Base: 1,010 British adults 18+, 6th -9th September 2014
0%
10%
20%
30%
40%
50%
Ja
n-0
3
Ma
y-0
3
Sep
-03
Ja
n-0
4
Ma
y-0
4
Sep
-04
Ja
n-0
5
Ma
y-0
5
Sep
-05
Ja
n-0
6
Ma
y-0
6
Sep
-06
Ja
n-0
7
Ma
y-0
7
Sep
-07
Ja
n-0
8
Ma
y-0
8
Sep
-08
Ja
n-0
9
Ma
y-0
9
Sep
-09
Ja
n-1
0
Ma
y-1
0
Sep
-10
Ja
n-1
1
Ma
y-1
1
Sep
-11
Ja
n-1
2
Ma
y-1
2
Sep
-12
Ja
n-1
3
Ma
y-1
3
Sep
-13
Ja
n-1
4
Ma
y-1
4
Sep
-14
Labour Conservative Lib Dem UKIP
18%
9%
19% 20%
8 Best party on healthcare over time (since 2000)
Which party do you think has the best policies on healthcare the Conservatives, Labour, Liberal Democrats
or some other party?
Source: Ipsos MORI Political Monitor Base: 1,010 British adults 18+, 6th -9th September 2014
0%
10%
20%
30%
40%
50%
Ja
n-0
0
Ma
y-0
0
Sep
-00
Ja
n-0
1
Ma
y-0
1
Sep
-01
Ja
n-0
2
Ma
y-0
2
Sep
-02
Ja
n-0
3
Ma
y-0
3
Sep
-03
Ja
n-0
4
Ma
y-0
4
Sep
-04
Ja
n-0
5
Ma
y-0
5
Sep
-05
Ja
n-0
6
Ma
y-0
6
Sep
-06
Ja
n-0
7
Ma
y-0
7
Sep
-07
Ja
n-0
8
Ma
y-0
8
Sep
-08
Ja
n-0
9
Ma
y-0
9
Sep
-09
Ja
n-1
0
Ma
y-1
0
Sep
-10
Ja
n-1
1
Ma
y-1
1
Sep
-11
Ja
n-1
2
Ma
y-1
2
Sep
-12
Ja
n-1
3
Ma
y-1
3
Sep
-13
Ja
n-1
4
Ma
y-1
4
Sep
-14
Labour Conservative Lib Dem UKIP
39%
4%
21%
1%