keltron online marketing course prospectus

3

Knowledge Services Group

Course Bulletin

Kerala State Electronics Development Corporation Ltd. Keltron House, Vellayambalam, Thiruvananthapuram-695 033

Visit us at our website: http://www.keltron.org

Sl. No. :

4

ATTENTION!!

Last date of receipt of filled Application form: ……………………………………………………………....

Scheduled date of commencement of Test and Interview: ……………………………………………..

Date of commencement of course: ……………………………………………………………………………......

This Prospectus contains the relevant

information about Post Graduate Diploma in IT

Business Process Management and Strategic

Marketing OR Post Diploma/Advanced Diploma

in IT Business Process Management and

Strategic Marketing. Course designed and

implemented in technical association with

SIROCo Technologies Pvt. Ltd., Technopark,

Trivandrum (www.sirocotech.com )

5

Contents

1 The Big Picture ................................................................................................................................... 6 1.1 KELTRON (A Govt. Of Kerala Undertaking) – An Overview ...................................................... 6 1.2 Keltron Knowledge Services Group ........................................................................................... 6

2 The Structure of Programmes ............................................................................................................. 6 2.1 Course Objective........................................................................................................................ 6 2.2 Basic Information-In a Nutshell .................................................................................................. 6 2.3 Course Preparation .................................................................................................................... 7 2.4 Teaching Methodology ............................................................................................................... 7 2.5 Evaluation System ..................................................................................................................... 7 2.6 Scheme of study ........................................................................................................................ 8 2.7 Certification ................................................................................................................................ 8 2.8 Study Materials .......................................................................................................................... 8

3 The Courses ....................................................................................................................................... 9 3.1 Program details .......................................................................................................................... 9 3.2 A Market Study .......................................................................................................................... 9 3.3 The Scope ................................................................................................................................ 10 3.4 Uniqueness .............................................................................................................................. 10 3.5 Program Features .................................................................................................................... 10 3.6 Content of Courses .................................................................................................................. 11 3.7 Scheme of Study ...................................................................................................................... 15 3.8 Week Schedule ........................................................................................................................ 16

4 Evaluation Pattern-Subject Wise ...................................................................................................... 18 5 Program Details, Selection Procedure, Fee Structure and Duration of Courses. .............................. 20 6 Rules and Regulations ...................................................................................................................... 21

6.1 Validity of Admissions .............................................................................................................. 21 6.2 Simultaneous Registration ....................................................................................................... 21 6.3 Refund of Fee .......................................................................................................................... 21 6.4 Service Tax .............................................................................................................................. 21 6.5 Important Notice ....................................................................................................................... 21 6.6 Examination-Criteria for Improvement & Revaluation of Answer sheets .................................. 21 6.7 Dispute on Admission and Other Matters ................................................................................. 21

7 Application Form ............................................................................................................................... 22 8 Identity Card ..................................................................................................................................... 22 9 List of KELTRON Knowledge Centres .............................................................................................. 25

6

1 The Big Picture

1.1 KELTRON (A Govt. Of Kerala Undertaking) – An Overview

Kerala State Electronics Development Corporation Ltd. (KELTRON), a premier Public Sector

undertaking established in 1973 has been in the field of IT Education for more than a decade.

KELTRON has always been in the forefront in its initiative to develop quality human resources

in area where normal Course of Study has not been able to keep pace with industry

development, particularly in Information Technology and related areas.

1.2 Keltron Knowledge Services Group

In order to meet the commitment of spreading computer education, KELTRON has established

a network of Knowledge Centres throughout Kerala. With a vision to establish a new

benchmark in computer training, Keltron Knowledge Services Group is concentrating on

training the corporate bodies, households, educated unemployed youths and the student’s

community. Keltron Knowledge Services Group acts as “Centre of Excellence”.

2 The Structure of Programmes

2.1 Course Objective

The objective of courses Post Graduate Diploma in IT Business Process Management and

Strategic Marketing and Post Diploma/Advanced Diploma in IT Business Process Management

and Strategic Marketing is to meet the manpower requirement of the fast developing IT

online business market in the areas of Website optimization, Search Engine Optimization,

Social Media optimization, Search Engine marketing, Social Media Marketing, Inbound

Marketing Techniques, Online Job bidding, and finally Business process management at the

higher levels. This job-oriented courses launched reflects the latest trends and the state-of-

the-art technology in the online business industry and IT enabled services.

2.2 Basic Information-In a Nutshell

The structures of Post Graduate Diploma in IT Business Process Management and Strategic

Marketing and Post Diploma/Advanced Diploma in IT Business Process Management and

Strategic Marketing are outlined below in tabular form for quick reference. The programs are

modular in nature and grading system is followed to rate the students in module & final

examinations. Certificates will be awarded to all the candidates on successful completion of

their training program.

7

Sl.

No.

Name of

Course

Co

urs

e

Co

de

Eli

gib

ilit

y

Du

rati

on

No

. o

f

Mo

du

les

Ex

am

fo

r

1 Post Graduate Diploma in

IT Business Process

Management and Strategic

Marketing (PGDITBPM)

P1

8

Gra

du

ati

on

6 m

on

ths

(48

0H

rs)

02

+ P

roje

ct

06

Su

bje

cts

+

(Pro

ject

&

Se

min

ar)

2 Post Diploma/Advanced

Diploma in IT Business

Process Management and

Strategic Marketing

(ADITBPM)

A1

8

3 Y

r. D

iplo

ma

6 m

on

ths

(48

0H

rs)

02

+ P

roje

ct

06

Su

bje

cts

+

(Pro

ject

&

Se

min

ar)

2.3 Course Preparation

KELTRON courses are thoroughly reviewed to reflect the latest trends. Printed Study Materials

will be supplied to the candidates in the form of booklets. A team of experts from the relevant

field prepares study materials.

2.4 Teaching Methodology

The teaching methodology is in such a way that quality education is imparted to the students

in order to orient them in proper direction and fulfill their needs. Subsequent to the in-depth

search of technical concepts in the classroom and brain storming sessions, the participants will

get hands-on exercises to enhance their skills. Interactive sessions and periodic feedback

collection are conducted to ensure the quality of program delivery.

2.5 Evaluation System

Two-Tier Evaluation Scheme Exists.

1. Continuous evaluation by means of Assignments, Mini Projects & Test Papers.

2. Module-wise (subject wise) examination for all papers and a Main Project Work.

Examinations will be conducted, at the end of each module. Grading will be done based on the

Assignment and Project Work as well as Module wise Examinations.

Depending upon the percentage of marks secured, the following Grade will be awarded to the

students

S Grade 85% and Above

A Grade 75% - 84%

B Grade 65% - 74%

C Grade 55% - 64%

D Grade 51% - 54%

E Grade 50%

8

2.6 Scheme of study

In order to successfully complete the course and to get the KELTRON Certification the students

have to fulfill the following criteria:

� Attendance: A minimum of 80% (the defaulters should repeat the module(s) classes

for betterment).

� Minimum Mark Criteria: A minimum of 50% is specified for each subject to consider as

promoted. Those who have secured less than 50% should undergo a re-examination

within 6 months after publishing the results.

� External Project: Submission & Seminar presentation to be completed within the

stipulated time.

2.7 Certification

Certificates will be issued by KELTRON (A Government of Kerala Undertaking), only after

successful completion of the Training Program, which includes the submission of project

report included in appropriate module/modules & Internship.

2.8 Study Materials

Printed Study materials shall be supplied to the students in the form of booklets, whenever &

wherever required.

9

3 The Courses � Post Graduate Diploma in IT Business Process Management and Strategic Marketing

(PGDITBPM)

& � Post Diploma/Advanced Diploma in IT Business Process Management and Strategic

Marketing (ADITBPM)

3.1 Program details

There are several good reasons for studying IT Business Process Management and Strategic

Marketing. First of all, marketing issues are important in all areas of the organization—

customers are the reasons why businesses exist! In fact, marketing efforts (including such

services as promotion and distribution) often account for more than half of the price of a

product. As an added benefit, studying marketing often helps us become more savvy

consumers. Industry is expanding rapidly, the methods and approaches are changing day by

day, new technology replaces the old one, and in this training program students will get

hands-on experience in Marketing of products using Advanced IT Infrastructure. Course starts

with Market Assessment and Feasibility Study and ends with Marketing and Business

Development.

These are advanced training programs that have been designed based on long term research

and study in the global market. As we all are aware that companies are investing a huge

amount for the promotion of their business in different promotional verticals such as, as in the

form of manpower or otherwise deploying employees, promotional advertisements,

conducting workshops, seminars, exhibitions et al. By investing such a huge amount, the

impact will last for a short while; it can be called seasonal business promotional activities.

Hence, new models which comprise of most result oriented and cost effective Marketing &

Promotional strategies and processes are devised and implemented.

This process is used to identify, quantify, evaluate and analyze the strategic steps to promote

a business through online. This process is to ease the interaction between customer and client

which will be applicable in B2B and B2C areas.

3.2 A Market Study

Marketing people are relentlessly involving with the activities of identifying potential clients

and struggling to generate conversions. Most of the cases, the Management is frequently

asking the questions: why is it so, no leads, and no results?? !!!

Our training modules includes the evaluation, development, and full implementation of

marketing plans/programs including situational analysis, target market identification, market

positioning, competitive analysis, marketing/sales strategy, image development (including

graphic standards), and advertising and utilization of Advanced IT features like Search Engine

Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Social

10

Media Marketing (SMM), Blogging, Mobile and News Media Integration where application of

Really Simple Syndication feeds (RSS feeds) is incorporated.

The market trend and strategies has changed a lot, people are still wondering where the

actual potentiality lies, which leads to uncertainty in their approach.

3.3 The Scope

Now it has been identified that there exists a huge potentiality in the area of Web, Graphic

Design, Content Writing, Creative Writings, Software Programming, Gaming, Web Technology,

Mobile Technology, and Online Marketing areas. It’s a total confusion among people, from

where they can grab the jobs, is there any market place for it?

Here are just some of the new opportunities in the marketing sector using the new

technological strategy; ITBPM & SM training programmes enable students to cope-up with the

new IT marketing trends like Podcasting and Video casting, High Frequency Content Updates,

Appcasting, Product News, Releases and Updates, Personalized Content Services through

various rapport building environments like social media, web interface and news feeds.

3.4 Uniqueness

We are creating a bridge between job market and jobseekers, the approach is making

candidates to learn and know the ropes. The two stream programs discussing online business

promotion tactics in the first phase and entry into global job market in the second phase.

The training approach suffices to satisfy the clientele needed to generate adequate inbounds

for their business. Candidates will have an opportunity to work with real time environment

and interact with foreign clients. Our technical team will work in co-operation with the

candidates in making them learn and work. Main Unique Selling Proposition (USP) of this

multi-facet program is that this is one of the ultimate Skill Development Training programs

lending entry pass into job market.

Apart from the Web based business promotion work, candidates will get another opportunity

to convey and promote their own skills effectively in Global work environment, in other way it

would be a way for the candidates to get promoted by themselves and their native or inherent

skills effectively.

3.5 Program Features

• Program certified by KELTRON (A Government of Kerala Undertaking).

• 3 Months internship* (*Conditions Apply)

• Third party certification opportunity

• SEO friendly portfolio (for online verification purpose).

Apart from self employment opportunities there exists a huge potentiality in IT Industry

associated with web optimization, Online Marketing, Online Bidding, Website Auditing and

IT Business Process Management areas.

11

3.6 Content of Courses Post Graduate Diploma in IT Business Process Management and Strategic Marketing-P18

MODULE 1

Online marketing through Web

� Introduction

� Conventional Marketing techniques vs online Marketing

� Typical Purchase Funnel & AIDA Model

� Features, Advantages, Disadvantages, and Risk factors

Web site Architecture

� www/ w3c General concepts

� Http/ Domain IP

� Domain Name

� Domain types

� Cpanel

Type of web sites

� Functionality Areas: Static, Dynamic, Multimedia

� General types: Blog, ecommerce, News, Discussion forums, Tumblr

Website content optimisation (On page)

� Black Hat and white Hat general information

� Site Title and characterisation of website

� Website Content

� Keywords

� Images and Alt text

� Meta Tagging and Meta description

� Sitemap integration (sitemap.xml)

� Configuring robots.txt

� Back linking/ Reciprocal Linking

� Generic Key word integration and optimisation

� Long tailed key word management

URL Optimisation/ Link Management (On page)

� URL Rewriting

� URL Redirect 301, 302, 303, 307

� Link Submission

� Anchor Text

� Reciprocal Links

� Inbound Links

� Dynamic URL and Meta refresh tags

� Link bait/ hooks

� Link Juice

� Link Condoms

API/ Widgets Integration and Optimisation

� Call to action Process

� Google Map Creation, Integration and Optimisation

� Landing page

� Social Media Optimisation: API, Widgets, Likes, Groups, Applications, Open Graphs etc)

12

� Landing/ Offer page integration

� Creation of a press list and contact of all the bloggers/journalists in your niche(News

Letter)

� RSS Feeds

� Marketing Persona

� Wiki

� Podcasting & Vodcasting

Off Page SEO

� Search Engine listing

� Keyword submission

� Directory submission/ Open Directory submission, DMOZ etc

� Crawling Control and Robots.txt

� Article marketing

� Guest Blogging

� Marketing tips with Twitter

� Link request emails

� Follows Competitor links

� Giveaways, appreciations, like and product reviews

� Forum participation

� Submissions to general directories

� Lead nurturing ( Push/ Pull method )

� Public Ranking

Other SEO Mechanisms/ Components (Not recommended)

� Black Hat

� Cloaking

� Keyword Stuffing

� Web BOTs

� Bulk Mailing

� canonical issues (duplicate content)

� Google bomb/ Googlewashing explanation of "miserable failure"

Other Paid methods

� Google Keywords

� Adwords

� PR/ Link submission (Automated methods)

� Pay Per Click (PPC) though text and Kontera

� Yahoo, Microsoft etc

� ROI factors

Website Analysis and Quality Control

� Site Auditing

� Google Adsense

� Google Analytics

� Hilltop Algorithms

� Bread crumbs

� Promotional Website design approach: A/B Testing/ Split testing

13

MODULE 2

Online Work platform/ Virtual Office

� General concepts

� Potentiality

� Leading online job communities

� Risk factors

Online IT Job Bidding and Contracting

� Account Registration and profile creation

� Clients and Contactors

� Learning Centre

Community Forums and Teams

� Familiarize with community and Forums

� Recruitment of online contractors and verifying payment methods

� Managing an online Team

� Steps for Maintaining work diary, maintaining contracts and reports, work diary

Project Bidding

� Finding contractors and works

� Preparing wire-frames/ prototypes

� Preparing Proposals

� CoCoMo Model

� Job posting

Billing and Payment options

� Knowing Billing procedures

� Defining payment method and Monitoring transaction history

� Cash withdrawal methods

Rules and regulations in Business Process

� Policies

� Technical Issues

� Feedbacks

� contracting support

PROJECT & INTERNSHIP

14

Post Diploma/Advanced Diploma in IT Business Process Management and Strategic

Marketing-A18

MODULE 1

Introduction to Web Designing & Animation*

• Introduction to Digital imaging & Adobe Photoshop

• Introduction to Flash Animation

• HTML

� Introduction to HTML

� HTML Elements and Tags Attributor

� Heading, Paragraphs and Line Breakups

� Tags, Tables and Border Attribute

� How to Make list in Web Page

� Introduction to List

� form in HTML

� Forms Action Attribute and submit Button

� The image tag and the Src Tag

� The Color Values in HTML

• Dream Weaver

� About Creating Dreamweaver Documents

� Dreamweaver File types

� CSS Rulers

� Page Layout Structure

� Case Study on Websites

� Inserting HTML Code

� Table Formatting

� Import and Export Tabular Data

� Viewing Table and cell widths in layout Mode

� Project

� Value additions

For balance topics in this Module, please refer MODULE 1 of Post Graduate Diploma in IT

Business Process Management and Strategic Marketing course.

MODULE 2

For Module 2, Please refer MODULE 2 of Post Graduate Diploma in IT Business Process

Management and Strategic Marketing course.

NB:*Introduction to Web Designing & Animation is a bridge course for Diploma student;

and hence there won’t be any exam for it.

15

3.7 Scheme of Study

Modeule-1

Topics SUBJECT THEORY

(T) STUDY

HRS

LAB (P)

STUDY

HRS

DURATION OF

EXAM

T1 Online Marketing through

Web

Web site Architecture, Type

of web sites

8 Hrs 18 Hrs

2 Hrs. (T)

2Hrs. (L)

T2 Website content

optimization (On page),

URL Optimization/ Link

Management (On page)

Off Page SEO, Other SEO

Mechanisms/ Components

Other Paid methods

13 Hrs 63 Hrs

2 Hrs. (T)

2Hrs. (L)

T3 API/ Widgets Integration

and Optimization 5 Hrs 14 Hrs

2 Hrs. (T)

2Hrs. (L)

T4

Website Analysis and

Quality Control, Inbound

and Outbound tactics

Project [Website Auditing]

9 Hrs

17 Hrs

2 Hrs. (T)

2Hrs. (L)

Module-2

T5

Online Work platform/

Virtual Office

Online IT Job Bidding and

Contracting, preparing

proposals

10 Hrs

38 Hrs

2 Hrs. (T)

2Hrs. (L)

T6

Community Forums and

Teams

Billing and Payments, Rules

and regulations

10 Hrs

10 Hrs

2 Hrs. (T)

2Hrs. (L)

T7 Seminar 5 Hrs 20 Hrs 3 Hrs. (L)

TOTAL 60Hrs. 180 Hrs

16

3.8 Week Schedule

WEEK Details of Subjects

WEEK-1

� Introduction

� Conventional Marketing techniques vs online Marketing

� Typical Purchase Funnel & AIDA Model

� Features, Advantages, Disadvantages, and Risk factors

WEEK-2

� www/ w3c General concepts

� Http/ Domain IP

� Domain Name

� Domain types

� Cpanel

� Functionality Areas: Static, Dynamic, Multimedia

� General types: Blog, ecommerce, News, Discussion forums, Tumblr

� Working with CuteFTP

WEEK-3

� Black Hat and white Hat general information

� Site Title and characterisation of website

� Website Content

� Keywords

� Images and Alt text

� Meta Tagging and Meta description

� URL Rewriting

WEEK-4

� API Widgets

� Search Engine listing

� Keyword submission

� Directory submission/ Open Directory submission, DMOZ etc

� Crawling Control and Robots.txt

� Article marketing

� Guest Blogging

� Marketing tips with Twitter

� Link request emails

� Follows Competitor links

� Giveaways, appreciations, like and product reviews

WEEK-5

� Web BOTs

� Bulk Mailing

� canonical issues (duplicate content)

� Google bomb/ Googlewashing explanation of "miserable failure"

� Google Keywords

� Adwords

� PR/ Link submission (Automated methods)

� Pay Per Click (PPC) though text and Kontera

� Yahoo, Microsoft etc

� ROI factors

17

WEEK 6 � Call to action Process

� Google Map Creation, Integration and Optimisation

� Landing page

� Social Media Optimisation: API, Widgets, Likes, Groups,

Applications, Open Graphs etc)

� Landing/ Offer page integration

� Creation of a press list and contact of all the bloggers/journalists in

your niche(News Letter)

� RSS Feeds

� Marketing Persona

� Wiki

� Podcasting & Vodcasting

WEEK 7 � Site Auditing

� Google Adsense

� Google Analytics

WEEK 8 � Leading online job communities

� General concepts

� Potentiality

� Risk factors

� Online Job Bidding

WEEK 9 � Familiarize with community and Forums

� Recruitment of online contractors and verifying payment methods

� Managing an online Team

� Steps for Maintaining work diary, maintaining contracts and

reports, work diary

WEEK 10 � Finding contractors and works

� Preparing wire-frames/ prototypes

� Preparing Proposals

� CoCoMo Model

� Job posting

WEEK 11 � Knowing Billing procedures

� Defining payment method and Monitoring transaction history

� Cash withdrawal methods

� Policies

WEEK 12 � Technical Issues

� Feedbacks

� contracting support

Week 13 to 24: Internship

18

4 Evaluation Pattern-Subject Wise

Post Graduate Diploma in IT Business Process Management and Strategic Marketing

Sl No.

Mo

du

le 1

Subject

Code Duration of

Exam Marks

Total

(T+L+A

) Theor

y Lab

Assign

ment Lab

Theor

y

1.

Online marketing through

Web, Web site

Architecture, Type of web

sites, working with Cute

FTP

M1P1

2hrs 2hrs 50 50 50 150

2.

Website content





Mechanisms/

Components

Other Paid methods

M1P2

2hrs 2hrs 50 50 50 150

3. API/ Widgets Integration

and Optimization

M1P3 2hrs 2hrs 50 50 50 150

4.

Project [Website Analysis

and Quality Control/

Inbound and Outbound

tactics]

M1P4 150 100 250

Module-I Total 700

5.

Mo

du

le 2


Virtual Office



proposals

M2P5

2hrs 2hrs 50 50 50 150

6.


Teams

Billing and Payments,

Rules and regulations

M2P6 2hrs 2hrs 50 50 50 150

7. Seminar/Sessional M2P7 100

Module – II Total 400

Grand Total (Module – I + Module – II) 1100

19


Marketing Program

Sl No.

Mo

du

le 2

Subject

Code Duration of

Exam Marks

Total

(T+L+A

) Theor

y Lab

Assign

ment Lab

Theor

y

1.

Online marketing through

Web, Web site

Architecture, Type of web

sites, working with Cute

FTP

M1P1

2hrs 2hrs 50 50 50 150

2.

Website content





Mechanisms/

Components

Other Paid methods

M1P2

2hrs 2hrs 50 50 50 150

3. API/ Widgets Integration

and Optimization

M1P3 2hrs 2hrs 50 50 50 150

4.

Project [Website Analysis

and Quality Control/

Inbound and Outbound

tactics]

M1P4 150 100 250

Module-I Total 700

5.

Mo

du

le 3


Virtual Office



proposals

M2P5

2hrs 2hrs 50 50 50 150

6.


Teams

Billing and Payments,

Rules and regulations

M2P6 2hrs 2hrs 50 50 50 150

7. Seminar/Sessional M2P7 100

Module – II Total 400

Grand Total (Module – I + Module – II) 1100

20

5 Program Details, Selection Procedure, Fee Structure and Duration

of Courses.

Post Graduate Diploma in IT Business Process Management and Strategic Marketing

Program-P18

Course Name: Post Graduate Diploma in IT

Business Process Management and

Strategic Marketing (ITBPM)

Course Code: P18

Eligibility: Any Degree

(Selection based on an Entrance Test & Interview)

Duration: 480 Hrs. (06 Months), @4Hrs per

Day;

3 Months Training + Project &

03 Months Internship** at any IT Industry

**NB: Those students who successfully

complete the Training program shall be

given Industry attachment for three

months based on the MNC’s requirement

& selection procedure.

Course Fee: Rs. 58,000/- + Tax

[Rs.65,169/- (With 12.36% Tax)]

03 Installments:

1. Rs.15,000/- + Tax, at the Time of Joining

2. Rs.21,500/- + Tax, due on 1st

day of 2nd

Month

3. Rs.21,500/- + Tax, due on 1st

day of 3rd

Month

NB: If any Discount is offered on Course Fee

that shall be applied on last installment only.


Marketing Program-A18

Course Name: Post Diploma/Advanced

Diploma in IT Business Process Management

and Strategic Marketing (ITBPM)

Course Code: A18

Eligibility: 3Yr Diploma

(Selection based on an Entrance Test & Interview)

Duration*: 480Hrs. (06 Months)

@4Hrs per Day;

3 Months Training + Project &

03 Months Internship** at any IT Industry

**NB: Those students who successfully

complete the Training program shall be

given Industry attachment for three

months based on the MNC’s requirement

& selection procedure.

Course Fee: Rs. 58,000/- + Tax

[Rs.65,169/- (With 12.36% Tax)]

03 Installments:

1. Rs.15,000/- + Tax, at the Time of Joining

2. Rs.21,500/- + Tax, due on 1st

day of 2nd

Month

3. Rs.21,500/- + Tax, due on 1st

day of 3rd

Month

NB: If any Discount is offered on Course Fees

that shall be applied on last installment only.

*Candidates pursuing Post Diploma/ Advanced Diploma in IT Business Process Management and

Strategic Marketing will have to attend a bridge course of duration 40 hrs.

21

6 Rules and Regulations

6.1 Validity of Admissions

Students are advised to join on or before the due dates specified by KELTRON. If

students want to seek admission for the next batch they have to apply afresh and

go through the admission process again.

6.2 Simultaneous Registration

Students willing to register simultaneously for other courses offered by KELTRON

can do so. However, students are requested to select the batches in such a way

that there won’t be any clash of program delivery schedules.

6.3 Refund of Fee

Fee once paid will not be refunded under any circumstances. However, in cases

where KELTRON decides to discontinue the course, fee will be refunded after

deduction of registration fee, associated charges and applicable Service Taxes. If

any student is terminated on account of disciplinary problems, he/she will not be

eligible for any fee reimbursement.

6.4 Service Tax

Central Government/ State Government Service taxes shall be charged extra on

course fee. Presently for the entire above-referred courses service tax at prevailing

rates shall be charged extra on course fee and shall be paid along with the

corresponding course fee installments as applicable and as per the stipulated

schedules (it may be reviewed according to the Govt. rules)

6.5 Important Notice

Due to constant up-gradation, Keltron reserves the right to make modifications in

the syllabus, working pattern, course structure and fee structure.

6.6 Examination-Criteria for Improvement & Revaluation of Answer sheets

Improvement on subjects and Revaluation of answer sheets shall NOT be allowed.

Those students who had failed for any subjects/modules shall re-appear for the

examination within six months from the date of publication of the respective

results.

6.7 Dispute on Admission and Other Matters

The place of jurisdiction for filling of suit, if necessary, will only be at

Thiruvananthapuram, Kerala, India.

22

7 Application Form

Students are requested to tear off the application attached here with and submit to

Keltron Knowledge Centre, Trivandrum.

Checklist: -

(a) Before sending the application form please check whether you have

Duly filled up the application form in all respects

Enclosed certificates in support of your educational qualification

Enclosed age certificate

(b) At the time of admission you are requested to bring the following

2 passport size photographs for ID card

Requisite course fee by way of Demand Draft in favor of Kerala State Electronics

Development Corporation Ltd. (K.S.E.D.C. Ltd.) payable at Thiruvananthapuram

8 Identity Card

Identity card will be issued to all students on joining the ITBPM courses. Students

are requested to produce their ID card as and when required for verification by

security staff/officials.

23

KNOWLEDGE SERVICES GROUP

Form – TR 01 Centre Name:

Sl. No. Centre Code

:APPLICATION FOR ADMISSION

(General) (To be filled in by the applicant in duplicate)

01. Name : 02. Address : 03. Phone No (Contact Phone) Mobile : Office : E-Mail : Residence : 04. Category : (1) Student Class : Name of Institution : (2) Employee Designation : Name of Organization : (3) Others (Specify) : 05. Age & Date of birth : Sex : Male/Female 06. Name & Address of Parent/Guardian : (Specify the relationship)

07. Qualifications:

Examination Passed

Board/University Year of Passing % of Marks obtained

Major Subjects

(Certificate in original of the qualifying examination to be produced for verification and photocopy to be attached to the application)

08. Courses for which applied : 09. Particulars of Fees : Total Fees (Fees + Tax):

10. Present level of computer awareness : (Specify other courses already done)

I confirm that the information provided above is true. I also agree to abide by the rules and regulations of the Institution (given overleaf) during the tenure of my study. Place: Date: Signature of Student/Trainee

To be filled in by the Centre

Affix your recent passport size photograph here

Amount Remitted : Remittance Details : Bank & Branch : (DD/Counter foil of pay in slip to be attached)

Name of Course : Course Code : Duration of the Course : Batch No : Date of Commencement : Batch Timing : Fee Particulars : Mode of payment: DD/Bank remittance Any other details : Qualifying Examination. Passed: Verified the certificate of the Qualifying Examination: Verified DD/Pay-in-slip attached : Student ID No. Allotted : Date: Signature of Head of the Centre

24

Keltron Knowledge Services Rules & Regulations for Students / Trainees

1. Attendance: Students have to attend all the theory and practical classes without any exemption. Minimum of 80% attendance is essential for appearing in the examination. Any student suffering from contagious disease shall refrain from attending classes and relaxation in attendance to the extent of such absence may be granted on production of medical certificate issued by a ‘A’ class medical practitioner.

2. Fees: Fees once paid is not refundable. However if a student / trainee is unable to complete the course due to exceptional circumstances he/she shall be given one more opportunity to complete the course, at the discretion of the Head of Centre and subjected to availability of seats for which a specific request has to be made by the student / trainee and on payment of 10% of the fee as administrative charges. The students will have to pay duties like Service Taxes, the rate of which is fixed by the State/Central Govt. from time to time.

3. Batch Changes: Batch changes are discouraged as a practice. In case of exigencies, mutually agreeable changes may be allowed between two students / trainees, on written request from both the students / trainee.

4. Discipline: a) The students / trainees shall be present in the class during the hours allotted to their batch. Late

arrivals/early pack-ups shall not be permitted. b) Students / trainees shall not loiter around the centre before and after the specified timings of their

batch. c) Students / trainees shall not engage in any other activities (personal/antisocial/illegal) while they are

in the premises of the centre. d) Visitors are not allowed in the centre premises. In case of any emergency they shall take special

permission from Head of the Centre. Telephone calls & personal mail for students will not also be entertained.

e) Students / trainees shall maintain good conduct and manners in the dealings with staff and fellow students / trainees.

f) Students / trainees shall not form unions or associations of any sort or enter into strike or such other activities that would hamper the normal functioning of the centre.

g) Students / trainees shall take proper care of the valuables/money in their possession. The centre shall not be responsible for any losses due to any reason.

h) Students / trainees shall handle the equipments/systems with care and shall not cause any damage to the properties of the centre. In the event of losses or damages occurring due to the neglect or act of a student / trainee, he/she shall be liable to make good the loss within 7 days of occurrence. Assessment of the loss made by HoC would be final.

i) Students / trainees shall obey the instructions of the faculty/other staff members and any matter of dispute shall be brought to the attention of the Head of Centre, whose decision shall be final in such matters.

j) Smoking/use of other stimulants in the centre/premises is strictly prohibited. k) Mobile Phone shall not be allowed during the class time. l) The Head of the Centre will have the right to dismiss any Students / trainees if proper discipline is

not maintained. In such cases the Student / trainee will not be eligible for refund of fees remitted.

5. Evaluation: The grading awarded to trainee will be based on the attendance, class performance and score in the final examination. Examinations of courses shall be held at the Centre at the end of each course. For university affiliated courses the evaluation/examinations shall be as per the norms/schedules of the institution/university conducting the courses.

6. Certificate: Certificate shall be issued only after successful completion of the course and upon receipt of ‘No dues clearance’ from the Head of the Centre. Place: Signature of the Student/Trainee Date:

25

Annexure-I

9 List of KELTRON Knowledge Centres

Please find mentioned below the Address of KELTRON Knowledge Centres all over Kerala. You

are requested to contact the relevant centres** where you take up the course for any query

regarding Registration, Admission, Assignments, Study Materials, Examination and

Certification.

No. NAME OF CENTRE ADDRESS PHONE HEAD OF CENTRE

1. KELTRON KNOWLEDGE

CENTRE, TRIVANDRUM

2nd

Floor-Chempikalom Building,

Bakery Jn-Women’s College Road,

Vazhuthacaud,

Trivandrum-695014.

0471-2325154/

4016555

Mr. Ajayakumar C. P


CENTRE/

IT EDUCATION CENTRE,

TRIVANDRUM

Syrian Church Road,

Spencer Jn.,

Trivandrum- 695 001.

0471-2337450/

2320322

Ms. Betty John


CENTRE/ ADVANCED

TRAINING CENTRE,

TRIVANDRUM

Keltron Digital Studio,

TC 31/923,

Mangalam Lane, Sasthamangalam,

Trivandrum.

0471-4011477/

4011677

Ms. Betty John


CENTRE/TECHNOLOGY

DEVELOPMENT CENTRE,

TRIVANDRUM

Keltron Equipment Complex,

Karakulam, Trivandrum.

0472- 2888999 Mr. Sivadasan. G


CENTRE/IT EDUCATION,

TRIVANDRUM

Aiswarya,

Palm Drive,

Near St. Mary’s Church,

Pattom, Trivandrum- 04.

0471-6453666 Ms. Betty John


CENTRE/


KOLLAM

Bino Lodge Building,

2nd

Floor, Town Limit,

Kilikolloor PO, Kollam-691004

0474-2731061 Mr. Ajayakumar C. P


CENTRE/ANIMATION

CAMPUS, KOLLAM

Door No.487,

Parameswaran Pillai Bhavan,

Archana –Aradhana Jn., Kollam-1.

0474-3212444 Mr. Ajayakumar C. P


CENTRE, PATHANAMTHITTA

Central Junction,

Near South Indian Bank,

Mallapally West,

Pathanamthitta-689585.

0469-2785525 Mr. V. Kesavan

Namboodiri


CENTRE, PATHANAMTHITTA

Govt. ITI, (Institute Management

Committee)

Chenneerkkara, Pathanamthitta.

8547632016 Mr. V. Kesavan

Namboodiri


CENTRE, KOTTAYAM

CMS College,

George Sudarshan Centre,

Kottayam.

0481-3292105 Mr. V. Kesavan

Namboodiri


CENTRE, IDUKKI

Opp. Matha Shopping Archade,

Pala Road,

Thodupuzha, Idukki-685584.

0495- 2724698 Mr. Manoj Gopal


CENTRE, ERNAKULAM

Appartment No.3AB,

Chandra towers, Vytilla, Cochin.

9446072646 Mr. Padmanabhan.

K. N.

26

No. NAME OF CENTRE ADDRESS PHONE HEAD OF CENTRE


CENTRE/


ERNAKULAM

Kaniyampuzha Road,

Vytilla,

Cochin-682019.

0484-4061836/

4061837

Ms. Jothi Narayanan


CENTRE/ KELTRON ADVANCED

STUDIES, COCHIN

Chettiparambil square,

2nd

floor-39/6011,

Kizhavana Cross road,

Panampilly Nagar, Cochin-682036.

9446072646 Mr. Padmanabhan.

K. N.


CENTRE, TRICHUR

Jubilee Building, St. Thomas’

College Road,

Trichur-680001.

0487-2337005 Mr. M. V. Poly


CENTRE, MALAPPURAM

1st

Floor-City Centre,

Pattambi Road,

Perinthalmanna

Malappuram-679322.

04933-228313 Mr. Padmanabhan.

K. N.


CENTRE, MALAPPURAM

Aysha Shopping Mall,

Calicut Road,

Valancherry, Malappuram.

0494-2646382 Mr. Jacob P. D


CENTRE, PALGHAT

Chundakkayil Complex,

Manjakulam Road, Palghat-14.

0491-2504599 Ms.Vijaya Kumari. T


CENTRE/


CALICUT

C. M. Mathew Brothers Tower,

Ram Mohan Road,

Calicut-673004.

0495-2724698 Mr. Gopalan

Madambat


CENTRE, CALICUT

3rd

Floor,

Ambedkar Building,

Railway Station Link road,

Calicut-673002.

0495-3253660/

2301772

Mr. Jacob P. D


CENTRE, KANNUR

2nd

Floor-Municipal Bus Stand,

Building, Thaliparamba, Kannur.

0460-2205474

Mr. Padmanabhan.

K. N.


CENTRE, KANNUR

Lotus, AVK Nair Road,

Near New Bus stand,

Thalassery, Kannur-670101.

0490-2321888/

2324350

Mr. Padmanabhan.

K. N.


CENTRE/


KANNUR

KCCL,

Keltron Nagar,

Kalliassery,

Kannur-670562.

0497-2780831 Mr. Divyanand


CENTRE, WAYANAD

2nd Floor-Keerthi Towers,

Chungam,

Sulthanbathery, Wayanad.

0493-6 220807 Mr. Jacob P. D

**Currently the courses are conducted at KELTRON Knowledge Centre, Trivandrum only.

For Application Forms & further queries please contact:

KELTRON Knowledge Centre, Chempikalom Building, Bakery Jn.-Womens College Road,

Vazhuthacaud, Thiruvanathapuram-695014. Phone: 0471-2325154 / 4016555.

All the above centres are owned, operated and controlled by the

Knowledge Services Group, K. S. E. D. C. Ltd. (KELTRON), Vellayambalam, Trivandrum-695033.

Phone: 0471-2724765 / 4094444.