lezing social media voor biobusiness event 2011 life science health
DESCRIPTION
Life Science Health Nl nodigde me uit om tijdens het BioBusiness Event 2011 de mogelijkheden van Social Media voor de Life Sciences te demonstreren.TRANSCRIPT
“Strategic use of internet: online
positioning and social media use in life
sciences”2011-06-07
1
an introduction
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foto: Judith van der Meulen
De Ondernemers BV
New Business Development
Social Media Strategy
Open Innovation
4
www.onsboek.nl
“Entrepreneurship”
€26,95
Pearson Education Uitgeverij
5
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!""#$%&"'%!'()*$
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and you?
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Questions?
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Let’s get at it
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http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
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so many buzz wordsand weird terminology
RSSCrowdsourcing
Chat
Social Bookmarking
Open source
Web2.0Sociaal networks
Data mining
Tagging
Check-ins
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the conversation
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UnderstandingSocial Media
in 2 steps
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Social Media
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buzz-word
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paradigm shift
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UnderstandingSocial Media
step 1:
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know your problem
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know your problems
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- Nederland 2006 -24
- Nederland 2006 -25
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0 20 20 30 30 ~
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0 20 20 30 30 ~
DIGITAL NATIVES
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0 20 20 30 30 ~
DIGITAL IMMIGRANTS
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0 20 20 30 30 ~
DIGITAL DODO’s
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age matters
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something else changed:
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information is free
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http://www.flickr.com/photos/inju/112082907/
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TV
http://www.flickr.com/photos/roadsidepictures/276395210/
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Radio
http://www.flickr.com/photos/imh/3297961043/
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http://www.storytellersmediagroup.com/
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gate keepers
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gate keepers
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I repeat
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no control
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a zillion opportunities
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an example
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2006:
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let’s google first...
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Dell’s headache
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serious headache!
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it worked!
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Conversation
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UnderstandingSocial Media
step 2:
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Value the conversation
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http://www.youtube.com/watch?v=D3qltEtl7H8
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So what changed?
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we got our voice back
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we want a conversationtwo-way
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customer = king
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positioning?
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http://www.flickr.com/photos/shirleydejong/4448517371/
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personal
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#fail
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5 steps to positioning
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Step 1: listen
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find your audience by listening first
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who do you (need to) listen to?
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find the influencers
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Step 2: Engage
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get involved
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step 3: energize the groundswell
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Step 4: make self sufficient
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Step 5: embrace the Groundswell
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Make your customer your lead innovator
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strike up a conversation
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listen
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learn
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act together
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contact conversation content
...
...
.........
...
...
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Questions?
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recommended
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• Listen to the Groundswell
• Engage
• Energize the Groundswell
• Make the Groundswell self-sufficient
• Embrace the Groundswell
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