fip lezing istanbul deel 3

Part 4 // Engaging websites

• What are engaging websites?

• Why be engaging?

• How can you be engaging?

• Examples

StepFree | Social media consulting


Well...what is it….?

Photo by : Eleaf


Interactive

Captivating

Convenient

Interesting

Usable

An engaging website is?


Repeat traffic

Photo by : dmuth


Why be engaging?

Get Attention !!1

Photo by : clearly ambiguous


Keep them coming / Loyalty

Photo by : indichick7

2


“if a site is made in a way that users run away right away, then

chances are that we might not be recommending it as much as other sites that users like."

SEO3


Eventualy: More members or revenues!

Photos by: AMagill


How to be engaging ?

Value!

Photos by: Wandering Magpie


Design

Usability

Content

Interactivity

Measurements

How to be engaging ?A

B

C

D

E


‘Keep the design free of clutter’

A DesignW3C

Photo by: i-marco


Gives you more control

of their behaviour!

Ads

No white

Useless images

Lot of text


Source: www.useit.com

‘Usability is a quality attribute that assesses how easy user interfaces are

to use. The word "usability" also refers to methods for improving ease-of-use

during the design process’.


B Usability

‘Use’= ability to do things

= use and usefulness

‘Ability’


Quality components• Learnability

• Efficiency

• Memorability

• Errors

• Satisfaction

Source: www.useit.com


KK II SS SSKeepKeep ItIt StupidStupidSimple,Simple,


Quality, interesting

Give away content Whitepapers, manuals etc. schould we do this?

Keep them coming

Storytelling

C Content

12

34


Feedback

Video

Games

Polls Blog

D Interactivity

Forum

Sharing

Networking

Live chat


Feedback

Feedback


Video


Games

FI: Young kids learn about Pharmacy


PollsDo you think the UK is handling the H1N1 flu correctly?

Yes

No


Blog


Forum


Sharing

Photo: Ed Yourdon


Networking

None of you memberorganizations has a REAL Social network tool….how

great would it be if FIP integrated that for all of you? The base is

already there!


Fip Net-work?

I Vote Yes!


Live Chat


Ask them, let them know that you encourage interactivity!

Photo: FaceMePLS

E Measurements


‘Measuring = Knowing’


MAKE THEM

YOURA PART OF

COMPANY!


ExamplesMarriot

BMW

007Shell


Marriot Hotel – Next generation room


BMW car configurator


Shell LiveWIRE


Cases from pharmacy ? Searching.. Searching..

Photo: jeffmcneill


It was difficult to find good cases….


Blog


Lot of profiles!


What’s behind the profiles..?


Good points!


No real communities?

Photo: Luc Legay


ConclusionsJust little engagement

Lot of terrain to win!

Design (W3C)

Usability

Start with the base: design /usability, than interactivity!


Help?

Linkedin.com/in/sjefkerkhofs

Twitter.com/sjefkerkhofs

Tel: +31648360649

Mail: [email protected]

I’m here for you !


Part 5 // Presentations

• Netherlands – Niels van Haarlem

• FIP – Myriah Lesko

• FIP – Myriah Lesko

• FIP – Oliver van der Spek


Netherlands : ‘Building an engaging journal’

FIP : ‘Makeover of the International Pharmacy

Journal for Better Visibility’

FIP : ‘Building a new website’

FIP : ‘Building an online Discussion Forum on the FIP Website’

fip lezing istanbul deel 3

Business

social media

fip

engaging

photo

usability

stepfree

building

www