Target Markets & Segmentation

Presented by Lindsey Fair

mass marketing

differentiation

positioning

positioning differences

21/02/11

how does “everyone” (MASS) become a segment, or a smaller piece of the pie?

segmentation

niche

21/02/11

geographic

demographic

21/02/11

socialgraphic

21/02/11

psychological

21/02/11

behavioural

21/02/11

industrial