media kit

Cash in on

The

$4 Million Question

A NEW ERA IN

EQUINE SPORTS

BROADCASTING

The National Cutting Horse Association has joined with RFD TV, Rural America’s

Most Important Network, to embark on a ground-breaking journey to bring

sophisticated sports programming to the equine world.

NCHA has entered into an agreement with RFD TV and Rural Media to air the most

valuable series of cutting horse competitions in the world . . . the cutting horse

Triple Crown, totaling $10 million in cash and prizes. The first in the series, the $4

Million NCHA World Championship Futurity, will set the tone for not only

broadcasting in the sport of cutting, but will bring forward a level of broadcasting

not seen in western sports. With this, the NCHA Triple Crowns, which includes the

Futurity, the NCHA Super Stakes presented by XTO Energy and the Great American

NCHA Summer Cutting Spectacular, RFD will introduce its vision for a western sports

channel that will serve the western lifestyle industry like no other network.

So, as we say in cutting . . . Get A Grip. Let Loose, and Hang On!

THE FLAGSHIP EVENTTHE FLAGSHIP EVENTTHE FLAGSHIP EVENTTHE FLAGSHIP EVENT

PURSE IN EXCESS OF PURSE IN EXCESS OF PURSE IN EXCESS OF PURSE IN EXCESS OF

$4,000,000 IN CASH $4,000,000 IN CASH $4,000,000 IN CASH $4,000,000 IN CASH

AND PRIZESAND PRIZESAND PRIZESAND PRIZES

Few events in horse sports have captured the attention of world-wide audiences

like the National Cutting Horse Association World Championship Futurity. One of

the longest-running championship events, the Futurity attracts fans from across the

globe who long to see who the next cutting horse legend might be.

Now’s your chance to reach that audience of highly influential horse owners,

wherever they might live. Here’s why.

Why NCHA Makes An Impact • Composed of affluent rural horsemen and women with large, close families,

who lead a very active western lifestyle centered around the cutting horse.

• The sport has meaning to them as

individuals and to their families as a unit.

• Participation and the honing of their skills

is more important than winning.

• They invest heavily in the quality of the

products they use in the sport . . . price

matters; quality is a worthwhile investment

they are willing to make.

• Brands that support the sport have

meaning.

• Because of their professional lives, they

are technologically savvy.

• Equine athletes in the sport serve as

examples of superior intelligence, expert

horsemanship and excellent health care.

�

We’re very affluent rural Citizens who tend to have

large close families and lead a very active western lifestyle that revolves around

cutting horses. �

�• Annual income of $177,000 (19%

$250k+)

• Investment portfolio of $230,000

• Net worth of $1.5 million

• 37% own a business

• 56% Owners, Chairmen, CEO’s,

Presidents, Partners,

• Principals or Officers of companies

Rural • 78% live in a rural environment

• Own 128 acres of land (14% own

500+)

• Own 10 horses (21% own 16+)

• 93 percent of horses are

American Quarter Horses

• 16% spend $25,000+ to purchase

a horse

• Own 66 head of cattle

NCHA EVENTS

PROVIDE

PROFESSIONAL

PRODUCTION

WITH A GREAT

RETURN

NCHA sanctions more than 1,600

events around the world with a

total purse value of $40 million,

eclipsing other equine sports in

competitive appeal and documents

its proven value.

Total prize money awarded at National Reining Horse events was $13,000,000

Total prize money awarded at US Team Roping Championship events was $27,000,000

Total prize money awarded at National Barrel Horse Association events was $12,157,330

2012 Statistics provided by organizations

PROVEN WORTH

• 63 days of NCHA Triple Crown Events

• 30,632 visitors (audited numbers)

• 261,778 visitor days

• $50,243,761 direct expenditures subject to

eligible Texas state taxes

Triple Crown Event data is provided through an independent party for reporting to

the State of Texas

See and Be Seen

Championship Events Draw Horsemen and Fans

World Championship Futurity

• 3-year-old horses in their first NCHA competition

• Founded in 1962

• 20 days

• 12,241 visitors

• 93,894 visitor days 1,600 entries / $4 million purse

Super Stakes & Super Stakes Classic

presented by XTO Energy, a subsidiary of Exxon Mobil

• Competition for 4, 5 & 6-year-old horses

• Launched in 1981

• 22 days

• 5,678 visitors


• 1,700 entries / $3.5 million purse

Great American Insurance Summer Cutting Spectacular & Derby

• Competition for 4, 5 & 6-year-old horses

• Launched in 1981

• 21 days

• 5,720 visitors


• 1,600 entries / $3 million purse

CONTEMPORARY COMMUNICATION TOOLS

You can take advantage of Internet and Social Media to build your Brand

NCHACUTTING.COM – NCHA’S WEB SITE

1,382,954 Visits

3,012,083 Page views

240,457 Unique Visitors

15.62% New Visitor

84.4% Returning Visitor

Avg. Visit Duration 00:02:47

*Source: Google Analytics

NCHA ON FACEBOOK

Now a common tool for direct marketing,

the NCHA Facebook page is on track to

reach 50,000 fans by December 2013.

NCHA enhances its page by conducting

promotions of key information, holding

contests in conjunction with sponsors

and producing custom pages for events

and sponsors.

Its rate of growth exceeds that of similar disciplines, including NRCHA and NRHA.

� Facebook Reach has increased tremendously, averaging more than 75,000

weekly. The reach during the Futurity has exploded.

Facebook 2011 Futurity Reach 7,784

Facebook 2012 Futurity Reach 198,967

� NCHA reaches nearly 28,000 in the United States and thousands more in

countries like Australia, Mexico, Canada, Italy, Brazil, Germany, France,

Venezuela and many more.

� NCHA Facebook is dominated by the female audience at a ratio of 65% to

33 percent with a much younger demographic of 25-45 year olds,

providing a ripe audience for future fans and ownership.

NCHA also compares strongly with other equine sport groups associated with the

luxury lifestyle, such as the United States Polo Association, United States Hunter

Jumper Association and the Thoroughbred Racing Association.

RFD TV Leads the Way

Rural Media Group, Inc. is the world’s leading provider of multimedia content

dedicated to the rural and western lifestyle. RMG is the parent company of RFD-TV,

FamilyNet, RURAL TV, RFD-TV the Magazine and RFD-TV the Theatre. RFD-TV, the

flagship network for RMG, launched in December 2000. RFD-TV is the nation’s first

24-hour television network dedicated to serving the needs and interests of rural

America with programming focused on agriculture, equine and the rural lifestyle,

along with traditional country music and entertainment. RMG acquired FamilyNet,

America’s trusted entertainment network dedicated to providing wholesome and

responsible viewing choices for today’s diverse family. RMG networks are distributed

to more than 63-million homes worldwide by DBS, telco and cable systems including

DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, AT&T U-Verse, Mediacom,

Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600

independent rural cable systems. RFD-TV The Magazine, which will also feature

information on the Triple Crown, is the print programming guide for the networks,

which has attracted over 180,000 paid subscribers.

Furthermore, RURAL RADIO, L.L.C. is found exclusively on SiriusXM channel 80, is the

Agribusiness and Western Lifestyle Channel. RURAL RADIO launched on July 15, 2013

as a 24/7 satellite radio station for the United States and Canada. RURAL RADIO’s

program schedule revolves around original productions focused on agriculture,

equine, hunting, fishing, western sports, and living the country life in small towns and

ranches. Broadcast operations for the station are located in Nashville, TN and

corporate headquarters are in Omaha, NE.

Why RFD TV? The Numbers Speak for Themselves

The Broadcast

Producing the NCHA World Championship Futurity broadcast is one of the industry’s

leading production companies, Carr-Hughes Productions. The Saratoga Springs, NY-

based group has won numerous Emmy’s for its work and is a preferred producer by

NBC Sports.

Carr-Hughes Productions will be key to the launch of higher production quality for

both NCHA and RFD. It is the producer of sporting and special events for major

television networks and corporations worldwide. Renowned for its work at global

sporting events, like the Olympics, as well as for its world-class post-production

facilities and ability to work with major networks, they also have a passionate and

dedicated staff.

In addition to NASCAR and track and field events, Carr-Hughes has produced

numerous equine event broadcasts, including the Rolex Three Day Event, the Road

to the Kentucky Derby, Summer at Saratoga and two NBC specials featuring the

cutting and reining from the AQHA World Championship Show.

The NCHA World Championship Futurity Talent Team

NCHA’s broadcast will feature veterans in the world of sports broadcasting and in

cutting who will make the show not only entertaining, but informative for those

familiar and not-so-familiar with the sport.

Serving as the play-by-play announcer will

be sportscaster Tim Singer. With more than

20 years’ experience in broadcast

journalism and video narration, Tim has

focused on outdoor recreation and sports

in his career. While he has worked in local

markets, Tim has also worked as a

freelance outdoor and sports commentator

for FOX Sports, ESPN, TNT, NBC Sports and

many other television networks and

stations.

NCHA Hall of Famer Tim Smith of Temecula,

Calif., will serve as the expert analyst. He is a

two-time winner of the Pacific Coast

Futurity, a three-time winner of the Pacific

Coast Derby and a champion in more than 60

limited age events. He's been an Open

finalist in Will Rogers Memorial Coliseum

more than 40 times and has earned over

$5.2 million.

Smith, who was inducted into the NCHA

Riders Hall of Fame in 1998, is a AAAA judge

- NCHA's highest ranking – and has officiated

at all of NCHA's Triple Crown events.

MAKING THE BUY

You’ve made a smart decision. Advertising with the National Cutting Horse

Association brings you one step closer to reaching a real buying audience.

The NCHA World Championship Futurity will be a two-hour special on RFD TV

tentatively scheduled to air December 21, one week following the live Open Finals

held December 14. Advertising options include:

Title Advertiser – One Available

You can be the envied advertiser that is the title sponsor of the NCHA World

Championship Futurity broadcast which will include the following:

• The “Your Company” NCHA World Championship Futurity Broadcast

mention at opening and closing and at breaks.

• Sponsor billboards each hour

• Two :30 sec commercial spot in each hour (NCHA available to provide

production at no additional charge)

• Logo and name prominently included in 60 promotional spots 30 days prior

to the event

• Company logo “bug” on the lower right hand corner rotating throughout

the show.

• Four scripted break intro and outros by on air play by play announcer

• Logo on jacket/coat of on air talent not to exceed 2 X 2 inches in size

• Company name or logo on leaderboard updates

• Special trivia question for viewers

• Logo on back wall above cattle in competition arena

• Company logo/slogan banner in exhibit hall and practice arena

• 10X20 exhibit space at NCHA Futurity Best of the West Trade Show

• 12 Full page ads in NCHA’s award winning magazine, The Cutting Horse

Chatter

• Two Eblasts to all NCHA members prior to Futurity

• Two Facebook postings during Futurity and one immediately following

Futurity.

• Second airing of all of the above.

• Six Select tickets and one parking pass to the NCHA Futurity

• One complimentary suite at the NCHA Futurity

• Appearance in Championship Trophy presentation

$75,000 - Futurity Only

Presenting Advertiser – One Available

Become the presenting sponsor of the NCHA World Championship broadcast which

will include the following:

• “Brought to you by,” mention at opening and closing and at breaks.


• Company name or logo on leaderboard updates

• Two :30 sec commercial spot in each hour (NCHA available to provide


• Mention in 30 promotional spots 30 days prior to the event

• Two scripted break intro and outros by on air play by play announcer

• If a farm or ranch, special graphic on screen if related horse is a finalist


• Logo on arena wall in competition arena




Chatter


• Two Facebook postings during Futurity and one immediately following

Futurity.

• Four Select tickets and one parking pass to the NCHA Futurity

$40,000 fee for Futurity only; $100,000 for entire Triple Crown

Replay Segment Advertiser – One Available

Everyone wants to see that great run again and again, and you can bring that to

them as a replay segment advertiser:

• Replay segment mention, the “Company Name” Get A Grip moment.


• One :30 sec commercial spot in each hour (NCHA available to provide


• Mention in 30 promotional spots 30 days prior to the event

• One scripted break intro and outros by on air play by play announcer






Chatter


• Two Facebook postings during Futurity and one immediately following.

• Two Select tickets and one parking pass to the NCHA Futurity


Segment Advertiser – Two Available

Your company/product will be featured during one of the hours of the NCHA World

Championship broadcast which will include the following:

• Logo animation out of commercial break

• One :30 sec commercial spot (NCHA available to provide production at no

additional charge)

• One scripted break intro and outros by on air play by play announcer


• Second airing of all of the above



Chatter

• One Eblast to NCHA members prior to Futurity

• One Facebook posting during Futurity and one immediately following

Futurity.


$10,000 per hour of Futurity only; $22,500 for entire Triple Crown

Enhanced Advertiser – Three Available

Added value to a standard advertising buy:

• Logo animation out of commercial break


additional charge)



Futurity.



Plus Advertiser – Three Available


additional charge)



Futurity.

$2,500 for Futurity only; $6,000 for entire Triple Crown

Standard Advertiser – Three Available


additional charge)

$1,500 fee applies for all events

We’re looking forward to have you join our family of television sponsors for the

2013 NCHA World Championship Futurity and beyond as NCHA raises the bar on

equine sports programming with its production partners.

For more information or to purchase an advertising segment, please contact NCHA

Director of Marketing Julie Bryant at 817.244.6188 or email

[email protected].

NCHA Futurity Broadcast Advertising Sponsorship Contract

Advertiser (Company) Name ____________________________________________

Billing Address ________________________________________________________

City ___________________________________State ______ Zip _______________ Daytime phone (______) ______________________________

Primary Contact: ______________________________________________________ Email ______________________@_____________________

Payment � Cash or Check Check # _____________ � Credit Card (MC, Visa or AMEX) � Invoice

Card Number _________________________________________________________ Expiration _____________ CSC _______________

Name on Card ____________________________________________________ Signature _____________________________________

Package – Check One:

Futurity Only All Futurity Only All

Title � $75,000 NA Presenting � $40,000 � $100,000

Replay Segment: �$30,000 �$80,000 Segment Advertiser: �$10,000 � $22,500

Enhanced: � $5,000 � $12,500 Plus: � $2,500 � $6,000

Standard: � $1,500 NA

4. In consideration of the sponsorship benefits provided hereby, Sponsor agrees to provide payment as outlined in the NCHA Futurity Broadcast

Media Kit. If Sponsor fails to provide payment, the parties agree that NCHA may unilaterally terminate this Agreement, which shall be NCHA’s sole

remedy, unless otherwise agreed to by the parties pursuant to a written amendment to this Agreement.

5. Neither party may assign any rights or delegate any duties without the express prior written consent of the other party.

6. This writing and the attached exhibit contain the entire agreement of the parties. No representations other than those expressly set forth herein

were made or relied on by either party. No agent, employee, or other representative of either party is empowered to alter any of the terms of this

Agreement unless an amendment is made in writing and signed by an authorized representative of each party.

7. The validity, interpretation, and performance of this Agreement shall be controlled by and construed under the laws of the State of Texas and

any controversy arising hereunder shall be litigated in Tarrant County, Texas.

8.All notices, payments, or correspondence to be made pursuant to this Agreement by either party shall be made in writing by personal delivery,

facsimile transmission, or first class mail, postage prepaid to the respective party’s representative at the address and telephone numbers listed

below. Either party may change the designated representative, address or telephone numbers by providing notice of same as specified herein.

SIGNED AND ACCEPTED on the ____ day of ___________, 2013.

By: ______________________________

Name _____________________________________

Title ______________________________________

SIGNED AND ACCEPTED by

NCHA on the ___ day of _______________, 2013.

By: ______________________________

Julie Bryant

Director of Marketing

National Cutting Horse Association

260 Bailey Ave.

Fort Worth, Texas 76107

Tele: (817) 244-6188

Fax: (817) 560-2288

Email: [email protected]

media kit

Documents