media kit rd_eng_web_upd_11_2014
TRANSCRIPT
2014
www.russia-direct.org www.russia-direct.org
Jill Dougherty former Foreign Affairs correspondent, CNN
Tobi Gati Sr. International Advisor, Akin Gump, and former Special Assistant to the President and Sr. Director for Russia for the National Security Council
Jeff GoldsteinDirector of Eurasia, Open Society Foundation
Andrew KuchinsDirector and Senior Fellow, CSIS
David J. RothkopfPresident and CEO of Garten Rothkopf, CEO and Editor-at-large of Foreign Policy magazine
Thomas GrahamManaging Director, Kissinger Associates
Russia Direct is a new digital platform that serves as the definitive destination for policy makers and experts seeking daily insight on the issues and trends affecting the relationship between the United States and Russia. With Russia’s prominent impor-tance in geopolitics, the need for Russia Direct has never been greater.
Readers have a variety of ways to access Russia Direct content:
Russia Direct website (russia-direct.org)Weekly newslettersWhite papers: Briefs and Reports
Who we are
Who
we
are
Russia Direct readers include influential policymakers and thought leaders:
Senior executives of some of the world’s leading corporations turn to Russia Direct for analysis:
www.russia-direct.org www.russia-direct.org
Briefspresent deeper insight into important is-sues in U.S.-Russia relations. Reports are published in the beginning of each month and are available in digital format. Briefs have covered such topics as cyber secu-rity, Sochi-2014 influence, Russian inno-vations, the Russian government’s plans for school reform.
The best content from the website, carefully selected each week along with a preview of upcoming stories.
Available exclusively to subscribers, Russia Direct White Papers provide back-ground and context on the most important issues facing U.S. and Russian policy makers.
Reports are in-depth quarterly reports written by noted experts on major international is-sues. Subscribers will receive advance access to the reports in digital form. Typi-cal reports get downloaded 10 thousand times. Hard copies of the report are dis-tributed together with Foreign Policy magazine to members of U.S. Congress, think tanks, research centers and influen-tial global organizations.
Interviews with prominent businesspeople or officials
Russia-direct.org is updated daily and consistsof different channels, including: hot topics, think tanks, debates, analysis, decoder, etc.
White PapersWebsite
Weekly Newsletters
In-depth analysis of current issues debated by leading experts, opinion leaders and policy makers
Reviews of important books that shape U.S.-Russia relations
Cont
ent
Insight on the topics which will drive the agenda for US and Russia leaders
Overview of think tanks specializing in foreign policy or U.S.-Russian relations
Regular webcasts with prominent experts discussing the most important topics of world politics
Opinion pieces from American and Russian experts
www.russia-direct.org www.russia-direct.org
We offer
Global reach Russia Direct reaches the most influential au-dience in the world and is presented at the most important forums – like the World Eco-nomic Forum in Davos and the Munich Inter-national Security Conference
Premium content RD provides its audience with the best ex-pertise from Russia and the U.S. Among our writers are politicians, political advisors, con-sultants, financial analytics, journalists and foreign policy experts
In the first year after launch, RD has attracted 5,000 subscribers for its premium content. Almost 50% of readers turn to RD for a pro-fessional enjoyment which can serve as an example of testament to the quality of RD
Loyal audience
Personalized approach
Working with the RD team, you will be able to develop a customized advertising platform that will help you meet your specific market-ing goals.
Influential audience 58% of Russia Direct readers classify as in-fluentials
Events
We
offer
Each release of a Report is followed by a custom event where prominent Russian and U.S. experts – including authors of the Report – discuss the results of the Quarterly with representative of the business and academic communities.
Events include roundtable discussions and seminars (closed or public), invitation-only lunches, cocktail receptions, webinars and teleconferences. RD provides top speakers from the Russian and U.S. business and political communities as well as top moderators who are well-known in Russia and abroad.
Our events for 2015 will include:
The Valdai International Discussion Club-2014. Source: “Vedomosti”, business daily
March Russian Energy Outlook 2015, conference, US
JuneCompetitive strategies in search for talents: role of university education and media, round-table at St. Petersburg Economic Forum, Russia
OctoberRussian innovation economy: challenges and opportunities, round-table, Russia
December Russian- US relations: a year of confrontation and high expectations, conference, US
www.russia-direct.org www.russia-direct.org
are opinion leaders
The Economist
UK
USA
The New York Times
Canada
The Washington Post
Germany
The Wall Street Journal
Others
with over 15 years of service in government. Average of 12 years of service
access the site from mobile devices
2/3 work for companies doing business internationally
agree that Russia Direct offers information they can’t get from other sources
are top management professionals
One in 4 of business readers are C-suite executives
40%
57%
65%
1/3 are decision-makers at companies with over 1,000 employees
Sources:Russia Direct focus groups, quantitative surveys; fpgroup.foreignpolicy.com, www.economistgroupmedia.com,
www.advertising.washingtonpost.com, nytmediakit.com, www.wsjmediakit.com
Research Audience Foreign Policy magazine’s survey among Russia Direct’s readers showed:
Launched in June 2013, Russia Direct already attracts more than 40,000 unique visitors per month. More than 5,000 people have already subscribed to our premium products
Age35+
Major interest of audience
58%
44%
52
5 5
84 74
3
72
42
The Economist The EconomistThe New York Times
The New York Times
The Washington Post
The Washington Post
The Wall Street Journal
The Wall Street Journal
Personal income $100,000+
C-Suite
25%43%
44%
1632 644 4.151 3.848
Rese
arch
80%
www.russia-direct.org www.russia-direct.org
Newsletters and Social Media
Webopportunities
Media formats
Main page
Mobile
Opp
ortu
niti
es
400x400
400x400
728x90
468x60
300x250
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300x250
Inner pages
300x250
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Sponsored by...
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Sponsorship
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Print ADs
Advertisement
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ored by..
.
Spread or Full-page advertisement in the Report (print or PDF)
Acknowledgement of your support in the video interviews with the authors, video branding
Prior access to the Report during 3 days after the Report is published (728x90 or 300x600 banner on Russia-direct.org)
Banners on foreignpolicy.com announcing free access to the Report and access to its 3,5 mln readers.
Sponsorship of newsletters announcing the Report
Partner’s logo on the Report promo page
Opp
ortu
niti
es
Russia Direct Team is ready to offer cusomized packages within Briefs or Reports. Basic advertising opportunities might include:
White Papers
www.russia-direct.org
ContactsKsenia Smertina Associate [email protected]
Evgenia KhankovaSpecial Projects Director [email protected]
Anna SergeevaExternal Communications Director (New York)[email protected]
Olga GuitchunsEvents Coordinator, Account Manager (Washington, DC)[email protected]
Russia Direct - Moscow office24 bld.4 Pravdy street, 125993 Moscow, RussiaRossiyskaya Gazeta office
Tel. +7 495 775 31 14 Fax. +7 495 988 92 13
Russia Direct - New York office31 West 34 Street, Suit 8018New York, NY 10001, USA
www.russia-direct.org
russia-direct.org