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- Experiment- What is Neuromarketing?- How does Neuromarketing

work?- History- Examples of Neuromarketing

What is Neuromarketing?

Neuromarketing is a new field of marketing research that studies through Functional Magnetic Resonance Imaging (fMRI) the different reactions that consumers show when they buy any product. These reactions are totally related with the brain activity and thus the scientific group can find out which part of the brain is related with any kind of product.

How does Neuromarketing work?

Neuro-metrics, Eye-tracking, Bio metrics, Implicit response testing and facial action coding. List One:

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History

The Greek Philosopher Plato(Chariot Allegory, Phaedrus 245c-249d) Plato’s chariot-drawn-by-two-horses philosophy was the first to link the human person to a human soul (mind).

History

“Neuromarketing” was coined in 2002 by Ale Smidts(Professor of Marketing Researchin Rotterdam School of Management (RSM)Erasmus University Rotterdam)

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