neuromarketing techniques - jelle demanet
TRANSCRIPT
Evidence-based design in communication
dr. Jelle Demanet
iMPULSE by
iMPULSE Linking Emotions to Decisions
iMPULSE Linking Emotions to Decisions
iMPULSE Linking Emotions to Decisions
5 iMPULSE Linking Emotions to Decisions
iMPULSE Linking Emotions to Decisions
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Tips and Tricks from Psychology
iMPULSE Linking Emotions to Decisions
23% meer clicks
12
217% meer conversies
iMPULSE Linking Emotions to Decisions
16.7% sales increase
iMPULSE Linking Emotions to Decisions
iMPULSE Linking Emotions to Decisions
iMPULSE Linking Emotions to Decisions
iMPULSE Linking Emotions to Decisions
iMPULSE Linking Emotions to Decisions
iMPULSE Linking Emotions to Decisions
Crucial Components for an Op<mal Communica<on
ATTENTION EMOTION ASSOCIATIONS
iMPULSE Linking Emotions to Decisions
ATTENTION ASSOCIATIONS EMOTION
Crucial Components for an Op<mal Communica<on
Eye-tracking
FIND THE PANDA
iMPULSE Linking Emotions to Decisions
iMPULSE Linking Emotions to Decisions
iMPULSE Linking Emotions to Decisions
iMPULSE Linking Emotions to Decisions
Online salience test
Target Phase Search Phase
iMPULSE Linking Emotions to Decisions
Lik
eabi
lity
Saliency iMPULSE Linking Emotions to Decisions
Log in to your account as fast as possible!
iMPULSE Linking Emotions to Decisions
iMPULSE Linking Emotions to Decisions
ATTENTION ASSOCIATIONS EMOTION
Crucial Components for an Op<mal Communica<on
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iMPULSE Linking Emotions to Decisions
target
+ #######
prime
Priming
mask
iMPULSE Linking Emotions to Decisions
Associations with Kinder Bueno
iMPULSE Linking Emotions to Decisions
Associations with Fristi
iMPULSE Linking Emotions to Decisions
Male
Female
older younger
iMPULSE Linking Emotions to Decisions
What values do you communicate?
Case: Packaging
Case: Packaging
iMPULSE Linking Emotions to Decisions
ATTENTION ASSOCIATIONS EMOTION
Crucial Components for an Op<mal Communica<on
iMPULSE Linking Emotions to Decisions
Case: Schweppes
iMPULSE Linking Emotions to Decisions
Skin Conductance
iMPULSE Linking Emotions to Decisions
iMPULSE Linking Emotions to Decisions
Mannen
iMPULSE Linking Emotions to Decisions
Vrouwen
Mannen
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iMPULSE Linking Emotions to Decisions