PROMOVACANCES

SOCIAL MEDIA

In the website, there are direct links to facebook or google +, to be direclty connected with people.

We can also see directly the people who book or who make on-line requests. Thanks to that we have the impression to be closer to other customers, and to have a relation Human to Human

People can share their point of view and opinion concerning their travel, and especially the hotel.

On the website, we can also see a video for each hotel with some music. This reflects more than a simple website with just the necessary informations. In this case it is about a storytelling. Promovacances tries to make its website alive.

Promovacances received some rewards, and especially the ones of « Best Content Video », and « Best E-commerce Website ».

Since it is a travel agency website, it is difficult to see some complaints. Generally we can find complaints about the hotels, but not about the website.

However, if we go to see some forum, we can see that there are some complaints about the fact that this online travel agency does not pack back a stay wich was cancelled, even if clients paid for a cancellation assurance.

Another complaint could be the fact that people book their stay, and when they have to pay, the price is twice expensive.

COMPLAINTS ?

Does Promovacances have a H2H approach ?

Directly connected

Present on social media

Use of video and music

Comments of clients

- The website would have less information. It should be better organized

- The manager of Promovacances should respond to the comments written by the clients, even if he is not the owner of the hotels

- It would be better if there was a storyteling (except the videos)

What would you advise them to do

differently/better ?