web 2.0 for business
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Why and use cases of how large organisations are utilising web 2.0 technologies to connect to customers.TRANSCRIPT
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Web 2.0 for business
Or, how to win friends and influence people!
11Thursday 4 March 2010
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Tom Raftery
•Lead analyst, energy and sustainability practice, RedMonk•GreenMonk.net•twitter.com/tomraftery•[email protected]•+34 677 695 468
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Who are you?
Photo http://www.flickr.com/photos/66164549@N00/2684465429/
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Social Media?
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Blogs
http://blogs.intel.com/csr/
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Blogs
http://blogs.msdn.com/see/
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Blogs
http://boeingblogs.com/randy/
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Blogs
http://yollegoafindemes.carrefour.es/
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Blogs
http://www.actibva.com/
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Blogs
http://jnjbtw.com/
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http://twitter.com/TomRaftery
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http://twitter.com/TomRaftery/statuses/9820779439
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http://j.mp/info/chns6b
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Twitter for sales
http://www.nma.co.uk/news/sony-generates-over-£1m-in-sales-through-twitter/3010491.article
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Twitter for Outreach
http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter
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Why not?
http://www.sustainabilityreport.heineken.com/energy/what_we_did.html
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Search Engines
Source: comScore qSearch, Expanded Search Query Report, November 2009
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YouTube
http://www.youtube.com/user/homedepot
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YouTube
http://www.youtube.com/user/blendtec
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YouTube
http://www.youtube.com/user/MyMolsonCanadian
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YouTube
http://www.youtube.com/user/HeinekenWalkInFridge
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Photo Sharing
http://www.flickr.com/photos/gmeurope/
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Photo Sharing
http://www.flickr.com/photos/innocentdrinks/3833428934/
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Photo Sharing
http://www.flickr.com/groups/79323077@N00/pool/
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http://www.facebook.com/cocacola#!/cocacola?v=wall&__a=4
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http://www.facebook.com/redbull
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http://www.facebook.com/redbull
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http://www.facebook.com/heineken
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http://www.facebook.com/pages/Cruzcampo/20212817519
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http://www.facebook.com/pages/Murphys-Irish-Stout/17531556437
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http://www.linkedIn.com
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SlideShare
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http://www.slideshare.net/TomRaftery/presentations
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SlideShare
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SlideShare
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SlideShare Channels
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http://www.slideshare.net/RedMonk
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Social Bookmarking
http://www.diigo.com/user/tomraftery
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Social Bookmarking
http://delicious.com/adobe
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Second Life
http://www.ibm.com/3dworlds/businesscenter/us/en/
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Crowdsourcing
http://www.ideastorm.com/
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Crowdsourcing
http://mystarbucksidea.force.com/ideaHome
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Crowdsourcing
http://www.taxalmanac.org/index.php/Main_Page
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Crowdsourcing
http://www.nma.co.uk/news/cover-story-unilever-to-use-social-media-to-aid-product-development/3010319.article
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Wikis
http://en.wikipedia.org/wiki/Heineken_International
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Wikis
http://pbworks.com/
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Wikis
http://www.mindtouch.com/
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Wikis
http://www.socialtext.com/
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Social Media hubs
http://www.gmeurope.info/social_media_newsroom/
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Social Media Hub
http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/
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Social Media Hub
http://socialmedia.defense.gov/index.php/2010/02/26/dod-official-policy-on-newsocial-media/
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Trends...
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Mobile apps
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Mobile apps
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Mobile apps
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Mobile apps
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location-based apps
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location-based apps
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location-based apps
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Augmented Reality
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Photo http://www.flickr.com/photos/fstorr/4029330570/
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Augmented Reality
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Photo http://www.flickr.com/photos/fstorr/4028582385/
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Augmented Reality
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Photo http://www.flickr.com/photos/turkletom/4325703868/
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Recruitment / Retention
From the WWI Museum Kansas City
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Thanks!
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