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Period 1.1 - 31/12/2014 EXCELLENCE O GCDP AWARD Ho Chi Minh City 14-15

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Page 1: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

Per iod

1 .1 - 31/12/2014

EXCELLENCE OGCDP AWARD

Ho Chi Minh City 14-15

Page 2: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

1 . #RE

2. Relat ive g rowth

(%)

3 . MA rate

4 . %MA f rom

Expansions

VOLUME

Page 3: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

0

10

20

30

40

50

60

70

80

2011 2012 2013 2014

Period 1.1 – 31.12

Realization

NUMBER OF REALIZATION: 76

GROWTH RATE: 21%

Page 4: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

NO OF RA: 156 - NO OF MATCH: 107

MATCH RATE: 68.6%

0

20

40

60

80

100

120

140

160

180

2013 2014

RAISE

MATCH

Period 1.1 – 31.12

In quarter IV/2014, growth rate of MA is 570%

2014: 40 – 2013: 7

Page 5: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

23%

77%

Contribution of MATCHPeriod 1.1 – 31.12.2014

HSU Others

HSU ME ACHIEVEMENTNO OF MA: 25 - NO OF REALIZATION: 19

0

5

10

15

20

25

30

2013 2014

MATCH

REALIZATION

HSU GROWTH in VOLUMEPeriod 1.1 – 31.12

Page 6: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

1 . NPS

2. Response rate

STANDARD

&

SATISFACTION

Page 7: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

0

20

40

60

80

100

120

Quarter I Quarter II Quarter III

NPS (Co) Period 1.1 – 31.9.2014

NPS

NPS AND RESPONSE RATE

Page 8: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

0%

10%

20%

30%

40%

50%

60%

70%

Quarter I Quarter II Quarter III

Response Rate (Co) Period 1.1-31.9.2014

Response Rate

NPS AND RESPONSE RATE

Page 9: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

1 . Revenue

cont r ibut ion

2. F -oGCDP sy n er g y

FINANCE

Page 10: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

OGCDP FINANCE CONTRIBUTION0 DAY DELAYED FOR MC FEES PAYMENT

40%

1%22%

37%

Profit Comparation

oGCDP oGIP iGIP iGCDP

34%

2%

17%

46%

1%9%

2% 2%

39%48%

oGCDP oGIP iGIP iGCDP Non X

Revenues and Expenses

Revenues Expenses

0

50

100

150

200

250

300

350

1 2 3 4 5 6 7 8 9 10 11 12

Average Collection Period

Average Collection Period

Page 11: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

Finance coordinator for OGX wil l ful ly responsible for financial issues inoGCDP program, especial ly finance education for EP and Parents ; and EPfee submission.

Working flow:

OGCDP – FINANCE SYNERGY

EP EP BUDDY

FINANCEEP

EP BUDDY

FINANCE

Before

NOTE

Fee Submit

Keep Track

Update

Now

Page 12: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

Key achievements:

Reduce workload of EP Buddy

Ensure Finance understanding for both EPs and BUDDIES

Enhance effectiveness in cash collection

Payment confirmation to EPs within 24 hours from Finance team

OGCDP – FINANCE SYNERGY

Page 13: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

1 . M em b er e f f i c ienc y

2. IXP

TALENT MANAGEMENT

Page 14: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

MEMBER EFFICIENCYPERIOD 1 .1 -31 .12/2014

76%

14%

4%6%

oGCDP people

oGCDP members

MARCOM members

F coordinator

TM coordinator

Member efficiency = No of RE/ oGCDP people = 76/51 = 1.5

Page 15: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

3%

38%

7%

52%

IXP ALLOCATION

Alumni taking GCDPMembers taking GCDPReturnees retaking GCDPEPs becoming AIESECers

IXP ACHIEVEMENTPERIOD 1 .1 -31 .12/2014

Total number of IXP experience: 29Every function has at least 1 member taking GCDP/1 EP becoming a member

Page 16: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

1 . At t ract ion

2. Synergy

MARCOM

Page 17: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

Summer

peak

55%

Winter

peak

45%

Total REACH in 2014

1472124

ATTRACTION

235

572

62107

63 76

2013 2014

Ratio AF – RA: 0.2

AF RA MA

Page 18: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

Changing in structure and responsibilities between OGX and

MARCOM resulted in delivering better result for oGCDP in both

quantity and quality

OGCDP – MARCOM SYNERGY

OGX MARCOM

OC

Promotion

+ Services

IN CHARGE

Consult

Marketing

Strategy

Consult Product

Understanding

Before Now

OGX MARCOM

OC Services

IN CHARGE

OC

Promotion

IN CHARGE

Page 19: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

Key achievements:

Maximize capacities of oGCDP and MARCOM members inorder to maximize the successful chance in marketing(Reflected in 243% growth of No of Application Form in 2014)

Enhance showcasing impact in promotion campaigns

Successful product packaging for Spring Promotion and canbe utilized or reused in the later promotion campaigns.

OGCDP – MARCOM SYNERGY

Page 20: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

1 . Act iv i t ies

2 . EB -EB

Recommendat ion

COLLABORATION

Page 21: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

COLLABORATION ACTIVITIES

Regional promotion campaign DO GOOD GROW STRONG conference

reached more than 300 students in HCMC via 2 workshops and 1 Global Vi l lage on 30/3/2014

50 days of summer competit ion attracted 28 AFs from both LC HCMC and LC FTUHCM, 4EPs real ized.

Regional LEAD DAYw h i c h a i m e d t o d e l i v e r E P L EA D f o r a r o u n d 8 0 EP s i n

H C M r e g i o n i n s u m m e r p e a k 2 0 1 4 t o s t r o n g l y s u pp o r t

E P s f o r t h e i r c o m i n g j o u r n e y w i t h A I E S E C .

Regional Booths in Par tner’s events w h i c h a i m e d t o p r o m o t e G l o b a l C i t i z e n P r o g r a m t o

d i f f e r e n t s t a k e h o l d e r s i n c l u d i n g s t u d e n t s a n d p a r e n t s i n

H o C h i M i n h r e g i o n . o G C D P c o m m i s s i o n h a s j o i n e d 3

e v e n t s : E D U E X P O S , CAPSTONE ’ s f a i r a n d E F i n 2 0 1 4 .

Page 22: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

Van Dao

VP OGX 14-15 AIESEC FTU HCM

“…However, we did learn a lot from this promotion campaign named Do

good grow strong, and its event. We did not succeed because the planning

phase we are in a rush and have no idea how to ensure the outcome for all

LCs. The WHY to collaborate is clear: was to brand AIESEC and Global

Citizen in HCM region and attract students for the program, but the HOW

was more complicated. Above all, this collaboration marked a big change

in terms of mindset and spirit of LCs in HCM region.

Drawing the lesson from Do good grow strong, we decided to collaborate in

service project, with the event LEAD day in May 2014. I had the chance to

work with members from HCM LC and learnt more about their working

culture: seriousness and commitment in everything we do. The event was

quite successful that attract around 40 Eps from HCM LC, 30 Eps from FTU

HCM and 5 from RMIT. We formed a separate structure for this event. I was

the LC VP coach, the OCP come from HCM LC, most of members in the

team is from HCM and FTU HCM. The event was run smoothly and gained

the overall satisfaction of 4/5. Gathering a large pool of attendants, we

had the chance to invite Unilever as our guest speaker to come and deliver

session, which would build trust and reliability of the program in general to

students.

…In a nutshell, we, VP OGXs from FTU HCM really appreciate the

collaboration with HCM LC and the time we spent together in OGX

commission. There are a lot of things to learn from the other LC and we

would love to collaborate more with HCM for a better chance to drive

sustainable growth in OGX commission and AIESEC in Vietnam as a

whole.”

Page 23: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

Dan Anh Bui

VP oGCDP 14-15

AIESEC FTU HCM

“…HCMC LC is mostly the first one who invite other two LCs in HCM

area to collaborate in mutual event in order to make Global Citizen

program message more consistent. It cannot be ignored that our

regional events Do good, Grow strong and LEAD day have created

big impact on HCM students in general.

In the next term, as LC HCMC oGCDP is planning to focus more on

collaboration, therefore, they have encouraged their LCVP

candidates to learned from my LC about regional collaboration,

which makes me so impressed, because I feel that they actually

promote collaborative mindset to future generation of oGCDP. They

also make me feel that together with LC HCMC, I can let my

members more open and think out of the box to grow together as

a strong region rather than local.

To sum up, I just want to state that I strongly believe that LC HCMC

oGCDP is totally worth rewarding. They will not only grow

themselves but also assist the whole region in term of growing

together. Therefore, I recommend my neighbor – oGCDP LC HCMC

– for this precious award to appreciate their recent efforts and

encourage them to boost up collaboration more in the next term.”

Page 24: [AIESEC HCMC][ILEAD 2015] Excellence oGCDP award

Special thanks

to all

AIESEC HCMC

members

&

OGX commission

to make

oGCDP happen

this year <3THANK YOU FOR YOUR READING!

SEE YOU IN ILEAD 2015

Ho Chi Minh City 14-15