[aiesec hcmc][ilead 2015] excellence ogcdp award
TRANSCRIPT
Per iod
1 .1 - 31/12/2014
EXCELLENCE OGCDP AWARD
Ho Chi Minh City 14-15
1 . #RE
2. Relat ive g rowth
(%)
3 . MA rate
4 . %MA f rom
Expansions
VOLUME
0
10
20
30
40
50
60
70
80
2011 2012 2013 2014
Period 1.1 – 31.12
Realization
NUMBER OF REALIZATION: 76
GROWTH RATE: 21%
NO OF RA: 156 - NO OF MATCH: 107
MATCH RATE: 68.6%
0
20
40
60
80
100
120
140
160
180
2013 2014
RAISE
MATCH
Period 1.1 – 31.12
In quarter IV/2014, growth rate of MA is 570%
2014: 40 – 2013: 7
23%
77%
Contribution of MATCHPeriod 1.1 – 31.12.2014
HSU Others
HSU ME ACHIEVEMENTNO OF MA: 25 - NO OF REALIZATION: 19
0
5
10
15
20
25
30
2013 2014
MATCH
REALIZATION
HSU GROWTH in VOLUMEPeriod 1.1 – 31.12
1 . NPS
2. Response rate
STANDARD
&
SATISFACTION
0
20
40
60
80
100
120
Quarter I Quarter II Quarter III
NPS (Co) Period 1.1 – 31.9.2014
NPS
NPS AND RESPONSE RATE
0%
10%
20%
30%
40%
50%
60%
70%
Quarter I Quarter II Quarter III
Response Rate (Co) Period 1.1-31.9.2014
Response Rate
NPS AND RESPONSE RATE
1 . Revenue
cont r ibut ion
2. F -oGCDP sy n er g y
FINANCE
OGCDP FINANCE CONTRIBUTION0 DAY DELAYED FOR MC FEES PAYMENT
40%
1%22%
37%
Profit Comparation
oGCDP oGIP iGIP iGCDP
34%
2%
17%
46%
1%9%
2% 2%
39%48%
oGCDP oGIP iGIP iGCDP Non X
Revenues and Expenses
Revenues Expenses
0
50
100
150
200
250
300
350
1 2 3 4 5 6 7 8 9 10 11 12
Average Collection Period
Average Collection Period
Finance coordinator for OGX wil l ful ly responsible for financial issues inoGCDP program, especial ly finance education for EP and Parents ; and EPfee submission.
Working flow:
OGCDP – FINANCE SYNERGY
EP EP BUDDY
FINANCEEP
EP BUDDY
FINANCE
Before
NOTE
Fee Submit
Keep Track
Update
Now
Key achievements:
Reduce workload of EP Buddy
Ensure Finance understanding for both EPs and BUDDIES
Enhance effectiveness in cash collection
Payment confirmation to EPs within 24 hours from Finance team
OGCDP – FINANCE SYNERGY
1 . M em b er e f f i c ienc y
2. IXP
TALENT MANAGEMENT
MEMBER EFFICIENCYPERIOD 1 .1 -31 .12/2014
76%
14%
4%6%
oGCDP people
oGCDP members
MARCOM members
F coordinator
TM coordinator
Member efficiency = No of RE/ oGCDP people = 76/51 = 1.5
3%
38%
7%
52%
IXP ALLOCATION
Alumni taking GCDPMembers taking GCDPReturnees retaking GCDPEPs becoming AIESECers
IXP ACHIEVEMENTPERIOD 1 .1 -31 .12/2014
Total number of IXP experience: 29Every function has at least 1 member taking GCDP/1 EP becoming a member
1 . At t ract ion
2. Synergy
MARCOM
Summer
peak
55%
Winter
peak
45%
Total REACH in 2014
1472124
ATTRACTION
235
572
62107
63 76
2013 2014
Ratio AF – RA: 0.2
AF RA MA
Changing in structure and responsibilities between OGX and
MARCOM resulted in delivering better result for oGCDP in both
quantity and quality
OGCDP – MARCOM SYNERGY
OGX MARCOM
OC
Promotion
+ Services
IN CHARGE
Consult
Marketing
Strategy
Consult Product
Understanding
Before Now
OGX MARCOM
OC Services
IN CHARGE
OC
Promotion
IN CHARGE
Key achievements:
Maximize capacities of oGCDP and MARCOM members inorder to maximize the successful chance in marketing(Reflected in 243% growth of No of Application Form in 2014)
Enhance showcasing impact in promotion campaigns
Successful product packaging for Spring Promotion and canbe utilized or reused in the later promotion campaigns.
OGCDP – MARCOM SYNERGY
1 . Act iv i t ies
2 . EB -EB
Recommendat ion
COLLABORATION
COLLABORATION ACTIVITIES
Regional promotion campaign DO GOOD GROW STRONG conference
reached more than 300 students in HCMC via 2 workshops and 1 Global Vi l lage on 30/3/2014
50 days of summer competit ion attracted 28 AFs from both LC HCMC and LC FTUHCM, 4EPs real ized.
Regional LEAD DAYw h i c h a i m e d t o d e l i v e r E P L EA D f o r a r o u n d 8 0 EP s i n
H C M r e g i o n i n s u m m e r p e a k 2 0 1 4 t o s t r o n g l y s u pp o r t
E P s f o r t h e i r c o m i n g j o u r n e y w i t h A I E S E C .
Regional Booths in Par tner’s events w h i c h a i m e d t o p r o m o t e G l o b a l C i t i z e n P r o g r a m t o
d i f f e r e n t s t a k e h o l d e r s i n c l u d i n g s t u d e n t s a n d p a r e n t s i n
H o C h i M i n h r e g i o n . o G C D P c o m m i s s i o n h a s j o i n e d 3
e v e n t s : E D U E X P O S , CAPSTONE ’ s f a i r a n d E F i n 2 0 1 4 .
Van Dao
VP OGX 14-15 AIESEC FTU HCM
“…However, we did learn a lot from this promotion campaign named Do
good grow strong, and its event. We did not succeed because the planning
phase we are in a rush and have no idea how to ensure the outcome for all
LCs. The WHY to collaborate is clear: was to brand AIESEC and Global
Citizen in HCM region and attract students for the program, but the HOW
was more complicated. Above all, this collaboration marked a big change
in terms of mindset and spirit of LCs in HCM region.
Drawing the lesson from Do good grow strong, we decided to collaborate in
service project, with the event LEAD day in May 2014. I had the chance to
work with members from HCM LC and learnt more about their working
culture: seriousness and commitment in everything we do. The event was
quite successful that attract around 40 Eps from HCM LC, 30 Eps from FTU
HCM and 5 from RMIT. We formed a separate structure for this event. I was
the LC VP coach, the OCP come from HCM LC, most of members in the
team is from HCM and FTU HCM. The event was run smoothly and gained
the overall satisfaction of 4/5. Gathering a large pool of attendants, we
had the chance to invite Unilever as our guest speaker to come and deliver
session, which would build trust and reliability of the program in general to
students.
…In a nutshell, we, VP OGXs from FTU HCM really appreciate the
collaboration with HCM LC and the time we spent together in OGX
commission. There are a lot of things to learn from the other LC and we
would love to collaborate more with HCM for a better chance to drive
sustainable growth in OGX commission and AIESEC in Vietnam as a
whole.”
Dan Anh Bui
VP oGCDP 14-15
AIESEC FTU HCM
“…HCMC LC is mostly the first one who invite other two LCs in HCM
area to collaborate in mutual event in order to make Global Citizen
program message more consistent. It cannot be ignored that our
regional events Do good, Grow strong and LEAD day have created
big impact on HCM students in general.
In the next term, as LC HCMC oGCDP is planning to focus more on
collaboration, therefore, they have encouraged their LCVP
candidates to learned from my LC about regional collaboration,
which makes me so impressed, because I feel that they actually
promote collaborative mindset to future generation of oGCDP. They
also make me feel that together with LC HCMC, I can let my
members more open and think out of the box to grow together as
a strong region rather than local.
To sum up, I just want to state that I strongly believe that LC HCMC
oGCDP is totally worth rewarding. They will not only grow
themselves but also assist the whole region in term of growing
together. Therefore, I recommend my neighbor – oGCDP LC HCMC
– for this precious award to appreciate their recent efforts and
encourage them to boost up collaboration more in the next term.”
Special thanks
to all
AIESEC HCMC
members
&
OGX commission
to make
oGCDP happen
this year <3THANK YOU FOR YOUR READING!
SEE YOU IN ILEAD 2015
Ho Chi Minh City 14-15