brandwatch masterclass: analyzing data on the fly
Post on 28-Jan-2015
117 Views
Preview:
DESCRIPTION
TRANSCRIPT
Analyzing data on the fly
Kelly Autenrieth & Iris Vermeren contact@brandwatch.com | Tel: +1 212 229 2240
May 2014 #brandwatchtips
2
Hi!
© 2014 Brandwatch | www.brandwatch.com
Iris Vermeren
Community Manager
iris@brandwatch.com
@sireyeris
Kelly Autenrieth
Technical Trainer
kelly@brandwatch.com
@kauten311
3
Contents
• Discover trends in real-time
• Quickly categorize, tag or star mentions in bulk
• Live Demo
• Assign and route mentions to specific users
© 2014 Brandwatch | www.brandwatch.com
4© 2014 Brandwatch | www.brandwatch.com
Spotting Trends
5
Spotting Trends
© 2014 Brandwatch | www.brandwatch.com
6© 2014 Brandwatch | www.brandwatch.com
“What if I look at my data and there are no interesting trends?”
7
Dig Deeper, Think Bigger
© 2014 Brandwatch | www.brandwatch.com
8© 2014 Brandwatch | www.brandwatch.com
Bulk Actions
9
Bulk Actions/Use Case
© 2014 Brandwatch | www.brandwatch.com
Client: Dos Equis
Objective: Bulk Actions for Cinco de Mayo
10
Bulk Actions/ 3 Examples
© 2014 Brandwatch | www.brandwatch.com
11© 2014 Brandwatch | www.brandwatch.com
Live Demo
12
Random Tagging
© 2014 Brandwatch | www.brandwatch.com
13
400 mentions is the golden number for sample sizes
© 2014 Brandwatch | www.brandwatch.com
14© 2014 Brandwatch | www.brandwatch.com
Workflow
15
Bulk Actions
© 2014 Brandwatch | www.brandwatch.com
16© 2014 Brandwatch | www.brandwatch.com
Questions
17
Contact
Email /contact@brandwatch.com
Web /http://www.brandwatch.com
Twitter /@brandwatch
Telephone /UK: +44 (0)1273 234 290US: +1 212 229 2240Germany: +49 (0)711 912 441 59
Fax /UK: +44 (0)1273 234 291
Document LimitationThe information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions.
Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 38980534th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom
© 2014 Brandwatch | www.brandwatch.com
top related