brandwatch masterclass: using brandwatch for product development

Georgia Tregear / Account Director

Using Brandwatch for Product Development

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LISTENING TOCUSTOMERS

FINDINGOPPORTUNITIES

QUESTIONS

LISTENING TOTHE CUSTOMER

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Reality: Smart TVs are outselling 3D TVs

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Worldwide; September 2013; 18 years and older; Internet users

Source: Ofcom & Statista

And… The Customers Aren’t Happy

“79% of respondents said

they regretted buying a 3D television”

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Voucher Codes Pro, survey of 1,000 3D TV owners

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4K TVs

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3 MAIN COMPLAINTS:

• Price

• Lack of Content

• Size

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EXPANDING EXISTING

PRODUCTS

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WEARABLE TECH

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FITNESS TRACKERS

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Color mentions

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Color Mentions

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FINDINGOPPORTUNITIES

IT’S NOT ALL ABOUT TECHNOLOGY…

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ENERGY BARS

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LEARN FROM YOUR COMPETITORS

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KEY TAKE AWAYS

• Are you thinking about what consumers really want?

• Who’s your target audience?

• Will historical data help?

• Brandwatch Rules and Categories are your friends!

• Ask your customers and look at your competitors!

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QUESTIONS?

Email contact@brandwatch.com

Web brandwatch.com

Twitter @brandwatch

Telephone

UK +44 (0)1273 234290

US +1 212 229 2240

DE +49 (0)30568 370 040

Document LimitationThe information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions.

Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 38980534th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom