marketing masterclass aug 2009

Copyright 1993 – 2008 ActionCOACH Ltd

MasterCLASSMasterCLASS Generating Cashflow Generating Cashflow Through Marketing …Through Marketing …

Marketing has two roles

To let people know ...

Marketing is not just advertising ...

So in business it’s 1/2 & 1/2

Get the products on the shelf and then more importantly get them off again ...

Would you like an unlimited marketing budget ... ?

The Rule of 10 by 10 ...

Building a Building a Marketing Marketing

Campaign ...Campaign ...

Make a list of your target market segments, niches

or groups ...

Having a Single Target Market is one of the Biggest Fallacy’s in Marketing Today …

Target Marketing is about …Target Marketing is about …

Your Ideal Customer ...

ABCD

wesomeasican’t Deal Withead

How will you get a list of every business and every owner in that category to market yourself and your product to …

Now, design a specific offer to each and every target group that hits on the frustrations and specifics of their business … Make sure it is limited and time sensitive …

2 Different Forms of Pricing …

Why will they reply to your marketing, why will they agree to see you, why will they end up buying from you … ?

Now you need to decide exactly how you will get your message and your offer across. Be dramatic and make sure you method is targeted to the specific audience …

3 Most Important Parts of any Marketing

Campaign ...

Attention ...

• DON’T use your own Name ...• Put the word YOU in it ...• Open a LOOP ...• QUALIFY the right readers ...• Sell the BENEFITS ...• 20 to 25% of the space of the Ad ...

Attention ...

• Early right hand page, right hand edge ...• Photo - Top 1/3rd or Head & Shoulders ...• Stay off Left Pages & out of the Gutter ...• Headline at the top, name and contact

details at the bottom ...• A dashed border for small ads ...

Interest ...

• What’s In It For Me ... A Point of ‘YOU’ ...• Times New Roman Upper and Lower

Case ...• NO italics, CAPITALS, or underlining ...• Use columns, short paragraphs, spaces

between paras & indent the first line ...• Use a Caption under your photograph ...

Desire ...

Action ...