marketing masterclass aug 2009
DESCRIPTION
Key Slides from marketing MasterclassTRANSCRIPT
Copyright 1993 – 2008 ActionCOACH Ltd
MasterCLASSMasterCLASS Generating Cashflow Generating Cashflow Through Marketing …Through Marketing …
Marketing has two roles
To let people know ...
Marketing is not just advertising ...
So in business it’s 1/2 & 1/2
Get the products on the shelf and then more importantly get them off again ...
Would you like an unlimited marketing budget ... ?
The Rule of 10 by 10 ...
Building a Building a Marketing Marketing
Campaign ...Campaign ...
Make a list of your target market segments, niches
or groups ...
Having a Single Target Market is one of the Biggest Fallacy’s in Marketing Today …
Target Marketing is about …Target Marketing is about …
Your Ideal Customer ...
ABCD
wesomeasican’t Deal Withead
How will you get a list of every business and every owner in that category to market yourself and your product to …
Now, design a specific offer to each and every target group that hits on the frustrations and specifics of their business … Make sure it is limited and time sensitive …
2 Different Forms of Pricing …
Why will they reply to your marketing, why will they agree to see you, why will they end up buying from you … ?
Now you need to decide exactly how you will get your message and your offer across. Be dramatic and make sure you method is targeted to the specific audience …
3 Most Important Parts of any Marketing
Campaign ...
Attention ...
• DON’T use your own Name ...• Put the word YOU in it ...• Open a LOOP ...• QUALIFY the right readers ...• Sell the BENEFITS ...• 20 to 25% of the space of the Ad ...
Attention ...
• Early right hand page, right hand edge ...• Photo - Top 1/3rd or Head & Shoulders ...• Stay off Left Pages & out of the Gutter ...• Headline at the top, name and contact
details at the bottom ...• A dashed border for small ads ...
Interest ...
• What’s In It For Me ... A Point of ‘YOU’ ...• Times New Roman Upper and Lower
Case ...• NO italics, CAPITALS, or underlining ...• Use columns, short paragraphs, spaces
between paras & indent the first line ...• Use a Caption under your photograph ...
Desire ...
Action ...