How to unleash your hospital’s revenue potential.

12 Hospital Marketing Secrets No One Else Can Share With You

What will it contain?

Product, Branding and Pricing Strategy

• Getting into the consumers’ mindset

• Arriving at product strategy with sustainable differentiation

• Working on elements of naming and branding strategy

• Leveraging pricing strategy for different customer segments

Advertising

•Defining advertising objectives

• Arriving at media strategy

• Briefing a creative agency

• Monitoring effectiveness

Digital & Social Media

• Defining digital media strategy

• Arriving at tools to engage the core target audience

• Leveraging communities to reinforce brand perception and drive traffic

Sales Force Effectiveness

• Creating tools for ongoing evaluation of sales force effectiveness

• Analyzing Sales Force Talent Pool Inventory

• Decoding and Improving Sales Calls

• Leveraging technology to improve and monitor impact

Public Relations

• Crafting PR Communication Strategy

• Engaging media proactively

• Handling Crisis

• Making Stars out of your physician team

How will it help?In addition to providing sound

framework based on global best

practices, The MasterClass will focus

on delivering actionable insights and

ready-to-implement takeaways

through real-life examples. Active

discussion among participants during

the programme will further enhance

learning through reasoning.

Who should attend?The programme has been designed

for Promoters, CEOs and Chief

Marketing Officers of hospitals

and other healthcare service

providers. It is meant to help them

fine-tune various elements in their

marketing strategy to drive profitable

growth. It is also recommended for

organizations in the government or

social enterprises.

To ensure an effective learning

environment and individualized focus,

the number of participants would be

limited to a maximum of 50.

MasterClass : Hospital MarketingQuite frankly, there is no reason why hospitals should not examine and leverage various elements in the marketing mix as meaningfully as any other service industry. In the ever-challenging competitive environment, creating brand equity, driving revenue and achieving profitability become even more important.

Faculty: Ratan JalanRatan Jalan is widely acknowledged

as a thought leader in healthcare

marketing. An alumnus of IIT and

Harvard Business School, he headed

strategic marketing initiatives for

the Apollo Hospitals group. He also

worked with Lowe Lintas, a globally

renowned advertising agency for

almost a decade. Winner of S P Jain

Marketing Impact of the Year Award,

he is a frequent columnist and has

authored a cover story in Marketing

Health Services, a prestigious

publication by American Marketing

Association. He is a guest speaker

and faculty at industry forums and

leading institutes like ISB, IIMs, Johns

Hopkins and TISS.

Date Friday, July 26, 2013

Venue Hotel Oberoi, M G Road, Bengaluru

Programme Fee Rs 9,500 per participant

(excluding service tax)

Registration To register, write to

drvijay.raaghavan@med-ium.com

Or call him at + 91 90080 20304.

Medium Healthcare Consulting is a leading consulting

firm driven by the need to push innovation in Indian

healthcare. Since our goal is to make a difference, we

tend to go beyond research and analysis to adopt a

pivotal role in execution. Our diversified team and our

advisory panel offer over 200 years of cumulative

cross-functional experience across various industries.

Our service areas comprise business strategy, project

planning & execution, marketing & sales, patient

experience, public health and healthcare franchising.