mobile retail masterclass

Ivor MorganHead of Marketing, EMEA

We now live in the age of new retailing, in a multichannel world…Their high street, their computer, their smartphone - all these offer different ways of shopping [for consumers] and all are converging.

Philip Clarke, Tesco Group CEO. 8 June 2011

Online retail is changing as customer behaviour is changing

From this

To this

Source: New Consumer Behaviours 2010, Krillion & the e-tailing group 2010

No longer a straightforward journey…

Multi-channel shoppers spend 50% more than single channel shoppers

Satisfied multi-channel users have higher attitudinal loyalty

Source: New Consumer Behaviours 2010, Krillion & the e-tailing group 2010

…creating significant opportunities for retailers

Customer behaviour is changing…retailers must adapt and invest fast

Mobile

Mobile

Browse, select & find a Store

Venda announces LocalPoint

Utilise precise Geofences (cell, Wifi and GPS) to monitor shoppers and consumer behaviours

Use time and location sensitive messages to drive store traffic

Deliver specific promotions based on entry, check-in and exit

Use in-store actions to generate analytics to a deeper level

Queuing to makea purchase

Checking In Rating Products at a Sampling Table

Receiving an Exit Survey

Clicking to Call an Expert

Scanning a QR Code offer

Receiving a Store Alert

In Store Kiosk

Web Enabled Store

New In Store Experience

Social is Mobile

Facebook drives traffic

•90% of consumers trust recommendations from people they know (eConsultancy)

•67% of consumers spend more online after getting advice from their online community of friends (Internet Retailer)

Venda powers leading multi-channel retailers

For more info

Venda Ltd.

101 St Martin's Lane

London

WC2N 4AZ

tel +44 20 7070 7000

fax +44 20 7070 7111

www.venda.com

info@venda.com