masterclass: designing for the mobile world
TRANSCRIPT
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MASTERCLASS: DESIGNING FOR THE MOBILE WORLD !
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MEET DAVE AND GABE
1. THE CURRENT STATE OF MOBILE
2. DESIGNING FOR A MOBILE WORLD
3. DIGITISING VIVID SYDNEY !
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THE CURRENT STATE OF MOBILE
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WHY ARE MOBILE EXPERIENCES SO IMPORTANT?
OF AUSTRALIANS OWN A SMARTPHONE 65%
MILLION AUSSIES ARE EMBRACING MOBILE 15.2
REFERENCED FROM: WWW.THINKWITHGOOGLE.COM/MOBILEPLANETTHE CURRENT STATE OF MOBILE
OF USERS BROWSE DAILY ON THEIR MOBILE DEVICE
REFERENCED FROM: WWW.THINKWITHGOOGLE.COM/MOBILEPLANET
90%
OF THEIR DAILY MEDIA INTERACTION 38%
THE CURRENT STATE OF MOBILE
WE SEARCH ON OUR MOBILE 1ST OVER OTHER DEVICES
REFERENCED FROM: WWW.THINKWITHGOOGLE.COM/MOBILEPLANET
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OF SEARCH IS LOCATION BASED 77%
THE CURRENT STATE OF MOBILE
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WOULD RATHER GIVE UP TV THAN THEIR MOBILE DEVICE
REFERENCED FROM: WWW.THINKWITHGOOGLE.COM/MOBILEPLANET
30%
SAY THEIR MOBILE IS THE BEST WAY TO KILL BOREDOM
67%
THE CURRENT STATE OF MOBILE
THE CURRENT STATE OF MOBILE
TODAY, NOT DESIGNING FOR MOBILE IS STUPID.
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5 DELIGHTFUL MOBILE EXPERIENCES
MOST POWERFUL ARM // CAMPAIGN
MOST POWERFUL ARM // CAMPAIGN
MOST POWERFUL ARM // CAMPAIGN
ANZ BUZZ
ANZ BUZZ // TABLET EXPERIENCE
ANZ BUZZ // TABLET EXPERIENCE
TENNIS AUSTRALIA // SOCIAL SHACK
MICOACH ELITE // ADIDAS
MICOACH ELITE // ADIDAS
MICOACH ELITE // ADIDAS
SWAJP // DAREVILLE
SWAJP // DAREVILLE
SWAJP // DAREVILLE
SWAJP // DAREVILLE
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DESIGNING FOR MOBILE
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WHAT TO CONSIDER
KNOW YOUR USERS
WHAT’S YOUR BIG IDEA?
SKETCH AND ITERATE
PROTOTYPE YOUR EXPERIENCE // REFLECTOR
TESTING WITH USERS // INVISION
DESIGN ON A MOBILE SCREEN // SKALA APP
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CHOOSING THE RIGHTAPPROACH
NATIVE MOBILE APP
AN APPLICATION DEVELOPED FOR USE ON A PARTICULAR DEVICE.
POSITIVES NEGATIVES
• Works with the device’s built-in features (e.g. accelerometer, GPS, light sensors, bluetooth, WiFi)
• Because they are native, they can use the devices native interactions, making the design experience more seamless for user.
• They perform faster on the device
• Content can be accessed offline once the app is installed as it can be downloaded with the app
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• Native apps tend to be a more expensive proposition, especially when they need to be re-created for multiple platforms
• The cost of maintenance in much higher, as multiple versions needs to be managed
• The process of getting the app approved at the app store can prove to be long and tedious
• Users on mobile platforms may be on different versions, which means you need to make sure your app is backwards compatible as well
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MOBILE SPECIFIC WEBSITE
A SITE OPTIMISED SPECIFICALLY FOR THE MOBILE EXPERIENCE.
POSITIVES NEGATIVES
• Typically a simplified experience of the website that focuses on giving users quick access to the most important information relevant to them as they explore via a mobile device (e.g. click to call, location information, enquiry forms)
• No download or installation required, unlike a mobile application
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• Is a variation of your desktop website, and therefore requires its own content, separate from the desktop website
• Mobile websites do not use native operating system interactions; they’re defined by HTML and CSS which means they may run slower or be more restrictive
• Cannot be accessed offline, like a mobile app
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RESPONSIVE WEBSITE
POSITIVES NEGATIVES
A SITE CREATED TO DELIVER AN OPTIMAL VIEWING EXPERIENCE ACROSS A WIDE RANGE OF DEVICES.
• You only need to manage content in one place, rather than having to re-create content to suit different experiences
• Any updates to a responsive website are applied across the viewing experience as well (desktop, mobile, tablet)
• Your website will optimise to suit any device it’s being viewed on, meaning your site is accessible by anyone, no matter how they’re exploring it
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• Designing and developing a responsive website means you need to consider how your site will work across all devices at one time
• Creating content for responsive websites means you need to consider how your content will react to the layout changes as it gets resized (e.g. images in portrait/landscape)
• Less real-estate on mobile devices and users who are on the move means you need to consider how your experience supports a users behaviour more thoroughly
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DIGITISING VIVID SYDNEY
THE BRIEF
WHAT IF YOU COULD CREATE A DELIGHTFUL MOBILE EXPERIENCE THAT HELPED CONNECT VIVID SYDNEY WITH ITS VISITORS?
THE BRIEF
THINK ABOUT…• What mobile experiences could you create that makes the festival a more
delightful, interactive and engaging experience?
• What could you do to keep people in the loop and up-to-date with what’s going on at the festival while out and about?
• How could you use social media to connect visitors with the festival or its contributors??
• How could you encourage creatives to get involved and share their ideas as part of the festival?
• What if you could use your mobile device to connect and interact with a light installation? what could you do?
1. GET INTO GROUPS OF 4-5
2. SKETCH AN IDEA & GIVE IT AN ELEVATOR PITCH
3. PRESENT THE IDEA BACK TO EVERYONE !
THE PLAN
WHAT A SKETCH CAN LOOK LIKE
