www.chucksink.com

For Branding and Professional Growth

A Workshop by Chuck Sink

Professional Success Four Play:

1.Brand2.Networking3.Content4.Free Online Tools

Positioning Your Brand

Who are you and what do you stand for?Why is that valuable to your customers?

Positioning Statement

To: Safety Conscious Automobile Consumers

Volvo is the automobile manufacturer that keeps you and your family safebecause all of our technology effort and planning are focused on

protecting drivers and their passengers.

To: Business Owners, Marketing Directors and Organization Leaders

Chuck Sink Link is the communications firm that creates ideal messagesfor your target audience because we reveal the value of your brand

and communicate it with clarity.

Friends, back yards, T-shirts & flip-flops

Offices, boardrooms, networking events & suits

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Have a complete Profile!

Formula for earning referrals:

Refer-ability = Business Value + Authenticity + Friendliness

Networking – Your Personal Branding Campaign

Is your LinkedIn persona matched with your real persona?

Who do you know?(An important question)

Who knows you?(The vital question!)

Your Connections

Aim for quality connections – people in a position to:• Hire you or partner with you• Do business with you• Refer business to you• Help you connect with other quality connections

Your Connections

Connecting is easy when:

• You’re already friends or colleagues.

• You’ve done business already.

• You have their email address.

• The person has a strong awareness of you and your company.

Your Connections

What if I want to connect with people whodon’t already know me?

Join one of the Groups your prospect belongs to.

Invite to connect as a member of the Group.

Work your 2nd degrees of separation.

Ask a connection for an introduction.

Push the “We’ve done business together” option when:

• You’ve met someone and they would remember you.

• He or she is aware of you and your company.

• You have a mutual close connection.

• Always include a personal note of relevance!

Are you strategic about your brand?

Are you known in the market for the reasons you want to be known?

What about online?

Your Content:

What’s in it for us?

Your Value Proposition

Why do I want to connect with you?

Do you have an impressive background?

Who are your connections?

Could we be referral partners?

Should we do business?

Inbound Marketing?

Content Driven Marketing!

• Email• Networking• Social Media – LinkedIn• Blogs

Website• News & Trade Articles• Events• Sales Calls• Conversations

What kind of content are you serving up?

The 4 E’s of Online Engagement:

EgoEntertainment

EducationEnrichment

The 5th E of Online Engagement:

Empathy

What of value are you willing to give to build your LinkedIn tribe?

(Be generous with knowledge and connections!)

Post and share relevant, value-based content – Yours or someone else’s

Learn from LinkedIn

Then share what you learn.

LinkedIn is a great content source!

What are the metrics?

How do I measure results?

It’s not rocket science!

One relationship and one client at a time.

2 biggest clients in 2012 Largest potential prospect in 2013 5 long term clients 2 strategic partners 2 major new business prospects Invited to join PSU Faculty Multiple job opportunities

All a direct, measurable LinkedIn result.

If I can do it, you can do it!

You need to demonstrate genuine value on LinkedIn

Otherwise, your profile will just sit there.

Complete Your Profile by Adding Value!

Email

Email has the highest ROI of any direct marketing!

Your connections are a built-in direct marketing list – Complete with email addresses.

Use it!

3 LinkedIn Connections gained new business as a direct result of their guest articles in the Chuck Sink Link.

Be a value giver!

The As & Ps of LinkedIn

• Active Participate.

• Attractive Position value.

• Alert Pay attention.

• Accessible Permit dialog.

LinkedIn for Sales

LinkedIn Profiles can be a treasure trove of information to aid you in your sales calls.

View prospects’ public profiles.

• Google their name or search People on LinkedIn to find your prospect.

• Gain insights into their unique backgrounds.

• Search for conversation starters – find common ground.

Tap in to the power of Groups!

• There are groups out there JUST FOR YOU!

• Start your own group.

• The fastest, easiest way to connect with new people!

Ways to participate in Groups:

• Start a discussion – ask a great question.

• Answer people’s questions.

• Comment on posts.

• Share articles, blog posts, presentations, videos and links.

Fair game for Group discussions:

• Informative blog or article relating to the Group category

• Relevant question or topic suggestion relating to your business

• Announcement of relevant event or webcast

Comment on other people’s posts as a thought-leader.

LinkedIn Company Pages are fine…but they’re not websites!

Ford Motor Company - http://linkd.in/ZIWwzS

Chuck Sink Link - http://linkd.in/ZFT60O

Study Hubspot! http://www.linkedin.com/company/hubspot

Questions?

Thank you!

(603) 345-7223

Twitter: @ChuckSink

www.chucksink.com