Social Media Marketing: Snapchat

Michael Fagans

By the Numbers

150 million daily active userseMarketer estimates 58.6 mil Americans will use snapchat once per month:

31.6% of all Social Network Users 28.3% of all smartphone users

10 billion video views per day$348.4M ad spending in 2016$804.5M estimated in 2017, 131% increase in sales

Brand accountsSponsored LensesVideo Ads On-demand Geofilters

Marketing Tools

PromotionsContestsBehind-the-scenesGoal of Engagement

Brand Accounts

LensesLenses launched September 2015Cost estimated companies $100k-$750 to advertiseAverage 30 million snaps sent with lenses daily

Video Ads

Traffic and duration determines cost5,000 sq ft -5,000,000 sq ft

Viewed by user and followersAnyone can create a filter

Geofilters