fip lezing istanbul deel 3

Part 4 // Engaging websites

• What are engaging websites?

• Why be engaging?

• How can you be engaging?

• Examples

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Well...what is it….?

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Interactive

Captivating

Convenient

Interesting

Usable

An engaging website is?

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Repeat traffic

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Why be engaging?

Get Attention !!1

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Keep them coming / Loyalty

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2

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“if a site is made in a way that users run away right away, then

chances are that we might not be recommending it as much as other sites that users like."

SEO3

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Eventualy: More members or revenues!

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How to be engaging ?

Value!

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Design

Usability

Content

Interactivity

Measurements

How to be engaging ?A

B

C

D

E

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‘Keep the design free of clutter’

A DesignW3C

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Gives you more control

of their behaviour!

Ads

No white

Useless images

Lot of text

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Source: www.useit.com

‘Usability is a quality attribute that assesses how easy user interfaces are

to use. The word "usability" also refers to methods for improving ease-of-use

during the design process’.

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B Usability

‘Use’= ability to do things

= use and usefulness

‘Ability’

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Quality components• Learnability

• Efficiency

• Memorability

• Errors

• Satisfaction

Source: www.useit.com

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KK II SS SSKeepKeep ItIt StupidStupidSimple,Simple,

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Quality, interesting

Give away content Whitepapers, manuals etc. schould we do this?

Keep them coming

Storytelling

C Content

12

34

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Feedback

Video

Games

Polls Blog

D Interactivity

Forum

Sharing

Networking

Live chat

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Feedback

Feedback

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Video

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Games

FI: Young kids learn about Pharmacy

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PollsDo you think the UK is handling the H1N1 flu correctly?

Yes

No

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Blog

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Forum

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Sharing

Photo: Ed Yourdon

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Networking

None of you memberorganizations has a REAL Social network tool….how

great would it be if FIP integrated that for all of you? The base is

already there!

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Fip Net-work?

I Vote Yes!

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Live Chat

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Ask them, let them know that you encourage interactivity!

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E Measurements

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‘Measuring = Knowing’

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MAKE THEM

YOURA PART OF

COMPANY!

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ExamplesMarriot

BMW

007Shell

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Marriot Hotel – Next generation room

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BMW car configurator

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Shell LiveWIRE

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Cases from pharmacy ? Searching.. Searching..

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It was difficult to find good cases….

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Blog

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Lot of profiles!

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What’s behind the profiles..?

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Good points!

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No real communities?

Photo: Luc Legay

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ConclusionsJust little engagement

Lot of terrain to win!

Design (W3C)

Usability

Start with the base: design /usability, than interactivity!

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Help?

Linkedin.com/in/sjefkerkhofs

Twitter.com/sjefkerkhofs

Tel: +31648360649

Mail: sjef@stepfree.nl

I’m here for you !

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Part 5 // Presentations

• Netherlands – Niels van Haarlem

• FIP – Myriah Lesko

• FIP – Myriah Lesko

• FIP – Oliver van der Spek

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Netherlands : ‘Building an engaging journal’

FIP : ‘Makeover of the International Pharmacy

Journal for Better Visibility’

FIP : ‘Building a new website’

FIP : ‘Building an online Discussion Forum on the FIP Website’