krds singapore post podium / may 2014: auto

Post PodiumAutomobiles

May 2014Singapore

Brands Considered

Fans: 9,000

Fans: 19,000

Fans: 12,000

Fans: 29,000

Fans: 21,000

Fans: 35,000

Fans: 25,000

Methodology

(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)

No. of Fans of Page

KRDS Engagement Score on Post

x 1000

This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely

We multiply by 1000 for legibility

Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.

IntroductionWe have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.

Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information

18.7

KRDS Engagement Score

13.4

KRDS Engagement Score

11.3

KRDS Engagement Score

10.2

KRDS Engagement Score

10.0

KRDS Engagement Score

Top 5 Promotional PostsContent to publicize product promotions and discounts

56.5

KRDS Engagement Score

23.0

KRDS Engagement Score

20.5

KRDS Engagement Score

20.4

KRDS Engagement Score

17.0

KRDS Engagement Score

Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any

brand

14.9

KRDS Engagement Score

13.0

KRDS Engagement Score

11.7

KRDS Engagement Score

10.1

KRDS Engagement Score

9.4

KRDS Engagement Score

Preetham VenkkyBusiness Head – AsiaDigital Strategist

preetham.venkky@krds.com+65 8354 3326

www.krds.sg feed.krds.com twitter.com/KRDS facebook.com/KRDS