krds singapore - case study "impression of your fragrance" for molto indonesia (unilever)
TRANSCRIPT
FOR
Molto Perfume – Romance Video“IMPRESSION OF YOUR FRAGRANCE”
Indonesian market
FOCUS APP
MOLTO PERFUME – ROMANCE VIDEO
BRAND OBJECTIVES
Overall Brand Awareness in Indonesia
Repositioning of the brand with a new message : “Fragrance That Helps You Leave an Impression on
YOUR V.I.P.s”
Bring in a flavor of Romance associated to the brand.
FOCUS APP
MOLTO PERFUME – ROMANCE VIDEO
IDEA : LET TARGET GROUP CREATE ROMANCE VIDEOS IN AN INSTANT FROM PICTURES WITH THEIR LOVED ONE
KRDS Singapore created a video generation platform that would let users themselves create a romantic video using images with their loved one / partner / spouse.
This way, each participating user became a Brand Ambassador for Molto.
FOCUS APP
MOLTO PERFUME – ROMANCE VIDEO
The romantic nature of the video meant successful rebranding for Molto as fragrance that leaves an impression.
FOCUS APP
MOLTO PERFUME – ROMANCE VIDEO
THE EXPERIENCE WAS MOBILE FIRST
FOCUS APP
MOLTO PERFUME – ROMANCE VIDEO
IMPACT – USERS
FOCUS APP
MOLTO PERFUME – ROMANCE VIDEO
IMPACT – ROMANTIC MOMENTS GENERATED
3 min +3 min +AVERAGE TIME SPENTAVERAGE TIME SPENTCREATING VIDEOCREATING VIDEO
45 000 + sec45 000 + secOF VIDEO GENERATEDOF VIDEO GENERATED
FOCUS APP
MOLTO PERFUME – ROMANCE VIDEO
IMPACT –VIRALITY
THANK YOU
www.krds.com feed.krds.com
twitter.com/KRDSSingapore facebook.com/KRDS