crossmedia - best practices: radio, print, web
DESCRIPTION
Crossmedia strategy for print, radio and webTRANSCRIPT
Web 2.0 meets Digital Journalism
Kevin Lancashirenews.ch
26. August 2009
Kevin Lancashire, [email protected], August 2009
Inhalt
A) Impact auf Medienlandschaft
Web 2.0
Digital Journalism
B) Show cases
Print - «.ch»
Radio – DRS VIRUS
Digital – news.ch
Kevin Lancashire, [email protected], August 2009
Web 2.0
Kevin Lancashire, [email protected], August 2009
Web 2.0
1. UGC: Mitmach-Web e.g. www.ireport.com
2. Personalisiertes Webwww.mygetgo.com (Hyper Local News)www.netvibes.com, www.igoogle.com
3. Medienkonvergenz/CrossmediaTV – Radio - Web (Vodcasts, Podcasts)e.g. «Die 12 nervigsten Facebookers» - CNN
4. Virales Marketingwww.mach-es-machbar.de
5. Social Media Home of Digital Nativesskyrock.com/netlog.de/facebook.tv
Kevin Lancashire, [email protected], August 2009
«Die 12 nervigsten Facebookers»
Kevin Lancashire, [email protected], August 2009
«Die 12 nervigsten Facebookers»
Kevin Lancashire, [email protected], August 2009
Digital Journalism
1. Journalist = Medienfilter2. Bidirektionale Kommunikation
(e.g. «Du bist Radio»)3. Jump-in FX (e.g. Mitmach-Web)
2010:
• Collaborative Broadcasting: e.g. Google Wave
Kevin Lancashire, [email protected], August 2009
Nutzung von Web 2.0-Diensten auf News-Websites
• 58% User Generated Fotos• 18% User Generated Videos• 15% User Generated Artikel• 75% Kommentare• 76% Ranking der Storys• 92% Erlauben Lesern Storys mit digg und Social
Bookmarking-Diensten zu taggen. (2006: 7%)• 10% Einsatz von Social Networks[(C)Bivings Group]
Kevin Lancashire, [email protected], August 2009
The Pyramid of Engagement
Kevin Lancashire, [email protected], August 2009
The Pyramid of Engagement
Kevin Lancashire, [email protected], August 2009
Radio meets TV meets Web
Kevin Lancashire, [email protected], August 2009
1. Crossmedia: Print - Web
Kevin Lancashire, [email protected], August 2009
Crossmedia: Radio - Web
Kevin Lancashire, [email protected], August 2009
Crossmedia: Radio - Web
Kevin Lancashire, [email protected], August 2009
• Web 2 Radio: e.g. Shoutboxwww.virus.ch
• Medienkonvergenz: e.g. Stress moderiert bei VIRUSwww.youtube.com/watch?v=yuKw_iX3fow
• Hitparaden-Moderator Nik ThomiReal or Fake?http://www.mach-es-machbar.de/
• Musicovery«Du bist ein Radio-DJ»
Crossmedia: Radio - Web
Kevin Lancashire, [email protected], August 2009
News.ch
Kevin Lancashire, [email protected], August 2009
1.
2. Lean Forward Leser
3. Social Media (e.g. www.twitterfall.com) als News-Quelle
4. Redaktionelles Marketing
Weekly Podcast: news.ch
Kevin Lancashire, [email protected], August 2009