e-organic concept map brainstorming session tuesday, february 27
TRANSCRIPT
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E-Organic Concept MapE-Organic Concept Map
Brainstorming SessionBrainstorming Session
Tuesday, February 27Tuesday, February 27
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ATTRAATTRAAudienceAudience Production, Market Farmers Production, Market Farmers
(esp. with limited (esp. with limited resources), resources),
ranchers,ranchers, LGU/Extension facultyLGU/Extension faculty agricultural information agricultural information
providers around the U.Sproviders around the U.S international usersinternational users NOT gardeners or hobbyistsNOT gardeners or hobbyists
ContentContent 250 free publications in electronic or hard copy 250 free publications in electronic or hard copy
formatformat ask the expertask the expert bi-monthly newsletter 30,000 subscribersbi-monthly newsletter 30,000 subscribers weekly sustainable ag highlights e-newsletterweekly sustainable ag highlights e-newsletter databases: IPM, farm internship, OG seed databases: IPM, farm internship, OG seed
suppliers. suppliers. Translate content for more general consumptionTranslate content for more general consumption
Delivery MethodDelivery Method 600,000 PDF publications downloaded600,000 PDF publications downloaded 35,000 phone/email requests for print copy 35,000 phone/email requests for print copy
publications, research information and referralspublications, research information and referrals 2.5 million unique users annually2.5 million unique users annually
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OAIOAI
AudienceAudience FarmersFarmers LGU/Extension facultyLGU/Extension faculty Anybody interested in organicAnybody interested in organic ResearchersResearchers
ContentContent online searchable database of non-online searchable database of non-
copyrighted resourcescopyrighted resources LGU & Organic Farming Research Foundation LGU & Organic Farming Research Foundation
(OFRF) and other research reports, theses, (OFRF) and other research reports, theses, proceedings, outreach publications, and proceedings, outreach publications, and farmer experiential informationfarmer experiential information
Peer review process through SCOARPeer review process through SCOAR
Delivery MethodDelivery Method 30,000+ total requests in three 30,000+ total requests in three
yearsyears
30,000 unique visitors/year30,000 unique visitors/year
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New FarmNew Farm
AudienceAudience Farmers 1/3Farmers 1/3 International VisitorsInternational Visitors ResearchersResearchers LGULGU Wannabe FarmersWannabe Farmers
ContentContent Stories by and about FarmersStories by and about Farmers Anecdotal informationAnecdotal information ForumsForums Resource GuideResource Guide Farm LocatorFarm Locator OPEX: Organic Price IndexOPEX: Organic Price Index Farm for Credit PageFarm for Credit Page Online Course: transition to organicOnline Course: transition to organic
Delivery MethodDelivery Method E-zineE-zine Website published monthlyWebsite published monthly Newsletter: 20,000 subscribersNewsletter: 20,000 subscribers ClassifiedsClassifieds
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OMRIOMRI
AudienceAudience Accredited certifying agents, Accredited certifying agents,
OG farmers/handlers, OG farmers/handlers, Inspectors,Inspectors, ResearchersResearchers Policy MakersPolicy Makers ConsumersConsumers Home GardenersHome Gardeners
ContentContent Database driven lists:Database driven lists: Generic materials for broad useGeneric materials for broad use Brand name products listsBrand name products lists Publish quarterly newsletter with FAQsPublish quarterly newsletter with FAQs Technical reviews on various inputs (not Technical reviews on various inputs (not
updated since 2002) updated since 2002)
Delivery MethodDelivery Method Hard copy –paid Hard copy –paid
Databases not online—privateDatabases not online—private
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LGU WebsitesLGU Websites
AudienceAudience Farmers (region specific)Farmers (region specific) ResearchersResearchers LGU facultyLGU faculty
Content (Varies)Content (Varies) Extension ReportsExtension Reports Ask the ExpertAsk the Expert News articlesNews articles GlossaryGlossary
Delivery MethodDelivery Method WebsiteWebsite
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SARE
LGU WebsitesATTRA
OAI
New Farm
OMRI
e-Organic
Audience
Au
die
nc
e
Audience
Audience
Au
dien
ce
Audience
Content
Content
Content
Content
Con
tent
Con
tent
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Audience: Who is the e-Organic Audience: Who is the e-Organic Community?Community?FarmersFarmers Conventional and Conventional and
organicorganic In all US regionsIn all US regions Horticultural and Horticultural and
agronomic cropsagronomic crops LivestockLivestock Other agricultural Other agricultural
productsproducts
Ag ProfessionalsAg Professionals Crop AdvisorsCrop Advisors VeterinariansVeterinarians ResearchersResearchers Federal agenciesFederal agencies ProcessorsProcessors Certifying agenciesCertifying agencies LGU personnelLGU personnel Extension Extension
specialists/educatorsspecialists/educators
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Content: How will e-Organic Content: How will e-Organic present its content NOW?present its content NOW? ArticlesArticles FAQsFAQs Ask-the-ExpertAsk-the-Expert Case Studies (regionally specific)Case Studies (regionally specific) Certification ToolsCertification Tools Portal to more in-depth informationPortal to more in-depth information
eOrganic and Partner SiteseOrganic and Partner Sites Local and regional LGULocal and regional LGU Cooperative Extension ResourcesCooperative Extension Resources
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Content: How will e-Organic Content: How will e-Organic present its content in the FUTURE?present its content in the FUTURE? Decision tools (online interactive Decision tools (online interactive
certification tools)certification tools) Video streaming of expert Video streaming of expert
presentations/conferencespresentations/conferences Learning modulesLearning modules Certificate and continuing education Certificate and continuing education
coursescourses
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Content SourcesContent Sources
Existing Information Existing Information From conventional production and marketing systems and LGU From conventional production and marketing systems and LGU
outreach resourcesoutreach resources
Peer-reviewed information on diagnosticsPeer-reviewed information on diagnostics Cultural and biological management Cultural and biological management
strategiesstrategies Marketing and consumer researchMarketing and consumer research LGU bulletins and websitesLGU bulletins and websites
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Content SourcesContent Sources
Existing Information Existing Information From non-LGU entitiesFrom non-LGU entities
Links to:Links to: ATTRAATTRA NRCSNRCS EPAEPA
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Content SourcesContent Sources
Existing or Emerging Management Existing or Emerging Management Information (VERT Model)Information (VERT Model)
Prioritization of agroecological content development will Prioritization of agroecological content development will be guided by: be guided by:
FAQsFAQs Information gapsInformation gaps Strong findings from organic systems researchStrong findings from organic systems research Areas in which conventional extension Areas in which conventional extension
recommendations are particularly inapplicablerecommendations are particularly inapplicable
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Content SourcesContent Sources
Farm Case StudiesFarm Case Studies
Prioritization of new case study development will Prioritization of new case study development will be guided by be guided by
FAQsFAQs Areas in which experiential information can fill Areas in which experiential information can fill
information gaps information gaps Areas in which conventional Extension Areas in which conventional Extension
recommendations are particularly recommendations are particularly inapplicableinapplicable
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Content SourcesContent Sources
Certification SourcesCertification Sources USDA National Organic Program (NOP)USDA National Organic Program (NOP) Universities, State Departments of AgricultureUniversities, State Departments of Agriculture ATTRAATTRA IOIAIOIA Certification agenciesCertification agencies Non-government organizations Non-government organizations Producer groups Producer groups
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eOrganic
Existing Information
LGU
Existing Information
Non-LGU
Farm
Cas
e St
udie
s
Cer
tific
atio
n
Existing/Emerging
Mgm
t Information
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Potential Donors and Sponsors (Public Potential Donors and Sponsors (Public Institutions, foundations & businesses)Institutions, foundations & businesses)
Who would benefit from being Who would benefit from being associated with eOrganic’s site?associated with eOrganic’s site?
Who would eOrganic like to partner with?Who would eOrganic like to partner with? Who is interested in the content of the Who is interested in the content of the
site?site? Who produces products related to Who produces products related to
organic agriculture?organic agriculture? Who sells or markets organic products?Who sells or markets organic products?