enterpreneurship example of world call limited

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GROUP MEMBERS

MARINA KHAN

MAHWISH ALI AKBER

ALMAS AMIR ALI

ALINA SHAH

SUBMITED TO: SIR NAVID QURESHI SUBMISSION DATE: 12-FEB-2011

SUBJECT: ENTREPRENEURSHIP

ASSIGNMENT : 2



INTRODUCTION

Worldcall Telecom Limited (WTL), an Oman Telecommunications

Company (Omantel), is the most reliable and unique telecom and multimedia service

provider in Pakistan.

Worldcall launched its business in June 1996 with payphone operations. Amid fundamental

shifts in technology and industry, innovation and dedication led us to growth in diversified

businesses with a range of services designed to serve the needs of the local market. From

Cable Broadband to Wireless Broadband, from Cable TV to Video on Demand, from LDIservices and fiber optic network to wireless local loop telephony, WTL has crossed a number

of milestones. WTL offers an array of services under three major service categories i.e. Data,Entertainment and Voice.

Worldcall Telecom Ltd. became an associate company of Omantel after acquisition of major share holding by Omantel in 2008. Today, Worldcall Telecom has become synonymous with

innovation, dedication, and reliability in Pakistan.



SERVICES

Wireless Local Loop (WLL)

y Worldcall owns premium spectrum for Wireless Local Loop (WLL) in all 14 telecom

regions in the countryy Telephony and Data services are being offered using wireless CDMA technology

y is technology partner / vendor for latest CDMA 2000 1x solution

y K ey technology partner for terminal equipment is

y Service launched from Lahore ± June 2005

y EV-DO (Evolution Data Optimized ± data rate upto 2.4 Mbps) launched in selected

areas ± July 2006

Payphones

y The largest fixed line payphone operator in Pakistan

y Introduced the highly successful µSupervised Payphone¶ concept in Pakistan

y Technology:

o Smart card based wireline payphones

o CDMA 2000 1x based wireless payphonesy Operating in both µSupervised¶ and µStandalone¶ segments

y WLL payphones have only recently been introduced and are cheaper and faster todeploy

y Extensive distribution network y Highly trained sales and maintenance teams

y Positioning to be market leader in the overall fixed and wireless payphones market

WorldCall Cable Broadband

y Portability & Mobility

y Plug & Play

y No power required

y Unlimited downloadsy Unlimited express upload & download

y Always on

y Does not need telephone line

y Economical packages

WorldCall Digital TV

y Superior picture quality

y Crisp and clear stereo sound

y 60+ channels

y On-screen channel guide



WorldCall Cable TV

y Drama, thriller, action, romance, news & documentaries

y 80+ analogue channels

y Satellite & in-house channels

y Latest movies

WorldCall Video on Demand

y A cinematic addition to your on-screen entertainment

y Absolute control with play-back options

y 600+ hours of uninterrupted fun and excitement

LDI & WLL services

Worldcall has acquired licenses from Pakistan Telecommunication Authority (PTA) for

Long Distance & International (LDI) and Wireless Local Loop services(WLL). Long Distance & International (LDI)

y Worldcall was the first company to start LDI services ± November 2004

y Worldcall provides cost / price effective, quality voice and data solutions for nationwide & international markets catering for both the wholesale and retail

segments, tailored to their individual requirements

y Under the LDI license, the services that can be offered include:o International Calls Origination and Termination

o Nationwide ( NWD) Calls Origination and Termination

Data & Value-added services like Corporate Solutions, IP telephony, VP N¶s etc.

y Worldcall has deployed state-of-the-art network based on IP technology and NGN ( NextGeneration Network) architecture with equipment from reputed names like

y Future proof investment: nationwide long haul infrastructure and access



MANAGEMENT PROFILE

Worldcall telecom is a service based industry. Currently the company is operating in

telecommunication, internet services, and cable services. Salman Taseer is the chairman of

the company and the decision of the company is centralized. The major decision making of

the company lies in the hand of the board of directors which include K amil Aziz, Naveed

Tariq, Effan ibne Riaz, and Farooq Ahmed. The major purpose of the business is to find the

potential buyers and also they are focusing on the best services to the users.

For the internal communication (within department) they are currently using Local

Area Networking, and for the communication with other heads of departments they are using

simple internet. The managing director of the finance department is responsible for the

forecasting of new projects and also for the costing of the current departments. They are

maintaining the database for every department which is being updated on the daily basis. The

director of information technology is Shahid Mahmood which is responsible for the use of

technology in the organization by departments and between other departments.

Under these there are chief operating officers, whose duty is to check and run day to day

operating activities of the business. Company has more than 59000 franchises, so it is a great

task for the business managers to collect data from all the places and then put it into a single

data base.

In the organization, the information flow is from top to bottom and then bottom to top. These

information are very important to the company for operating in their operational activities

and also for the development of the new strategies of the company. These information are

used by all level of managers to perform their business activities



HOW THEY ARRANGE THERE FINANCE TO LAUNCH A

NEW PROJECT?

´ There are three ways by which they can arrange their finance to launch their projects:

Bank financing (Consortion loan)

Sub-ordinate loans

Increase in capital / Paid-up capital

Sales and Mark eting

Sales managers and Marketing directors are responsible for the sale and marketing of the

product. Marketing managers are required to choose the way of marketing their products ornew offers of their products. Marketing department is also required to tell the potential

customers and they are also required to find out the target people for their product. Sales

department is required to find the authorized dealers who can sell their products, giving them

licensing. The major focus of marketing department is on the promotion of services offered by

Worldcall. Sales department is also focus on the promotion because their sale depends on the

promotion of services offered.



SWOT ANALYSIS

Strengths:

The major business strength of the Worldcall is that they are the largest cable operator

in the country. Their network size of the cable is 200,000 house pass scalable broadband FC

network. Their network is deployed in the middle and high income residential areas. They

have setup the first hybrid fiber coaxial network in Pakistan. Their network is based on the

175 km of the optic fiber cable. Another big strength of the Worldcall telecom is that they are

the only multi service operator in Pakistan. They have been awarded by the license for local

loop (LL/WLL) long distance and international telephony. Another big Strength is that they

have 21 point of presence nationwide and they want to grow it to above 40 in a year. Another

big strength of Worldcall telecom is that they have control of significant amount of traffic

through existing services such as calling cards & payphone.

³Worldcall¶s HFC networks face competition in each of their product lines; however

there is no single competitor who provides a ³Bundle´ of services like we do which makes us

technologically superior, cost effective and user friendly.´



Weaknesses:

The main weakness of the Worldcall telecom is that they are currently using E-Mail to

communicate with in the organization; it is not a good way to communicate in an

organization because company has its own secrets which has to remain with the company.

Company new strategies may be hacked from the internet. Another main weakness of

Worldcall telecom is that their system is not up to mark of the current requirements of the

people. People want high speed communication network, their system has some problems

that sometime their system is getting down. Sometime call is not connected to their network

because their network is too busy, some times call is being disconnected. Another weakness

of the Worldcall is that they don¶t emphasize on the advertisement of their company, that¶s

why they are loosing their customers or they are unable to attract their customers.

O pportunities:

New Telecom policy was unveiled in July 2003 with an objective to attract

investment, increase telecom density and sector development, so it is a big opportunity for the

telecom industry to enter in the country and take advantage of this policy. The main

opportunity available to the telecom industry is that they can install new networks, fiber

cables, etc«etc. they can also take advantage of Global and domestic internet explosion and

give opportunities to the intelligent people to come and develop the organization

infrastructure. They also have the opportunity to create customer awareness and

empowerment through IT and internet. Another big opportunity for the telecom industry is

that Pakistan is relatively less develop and the developing cost in Pakistan is very low, so

they can develop new networks with low cost. Another opportunity available to the telecom



industry is that they can give quality training to the people and can hire them after giving

them training. Another opportunity available to the Worldcall is that it is a develop industry

in Pakistan, they can through out the newly develop telecom industry and enjoy the higher

profits. Another opportunity available to the company is that through effective promotion,

they are able to attract more customers.

Threats:

The big threat to the Worldcall telecom is that there is no restriction to entry because

PTA is now operating on the investment policy, so there is always a threat that any company

can enter into the market and do the same business with lower cost. Another big threat to the

Worldcall is that Pakistan economy is very unstable. Continued instability in the country can

affect their business because they are operating on the basis of the contracts given to them; if

there are no more licenses available to them they are going to be struck at this stage. High

taxation to the information technology industry is one of the greatest threats to the telecom

industry to extend their business. The lack of the understanding of the IT is also a threat to

the company, that they are not able to hire the competent people for their job; it can also

decrease their development. Newly setup companies are also the threat to the Worldcall

telecom, because new companies are going to be installed on new an advanced technology,

which is not available at the time of installation of the developed companies. Lack of

Government support to the telecom industry or the information industry is also the threat to

the company that any one can disturb their business and damage their business or try to loose

their customer.



EXECUTIVE SUMMARY

Worldcall Telecom is a service provider company and is dealing in telecommunication

services, cable providers, internet service provider, and payphone services. They are

operating in Pakistan since 1996 when First Securities Commission began their operations in

Pakistan. They started their cable service in1998 from Lahore. Then in 2005, they got the

license of wireless loop for 14 major divisions in Pakistan. They are improving their business

tactics and planning as the time passes and become number one in private telecom services.

Salman Taseer is the chairman of the company. The major decision making lies in the hands

of executives. For internal communication they are using LA N

. Managing directors are

responsible for the projects management and also for the operations of the business. At

operational level, Worldcall needs to have information about its daily operation like daily

sales transactions, No. of orders placed by the franchises, no of complaints from their

customer. Company should be aimed to check the SWOT analysis to increase the efficiency

of company. External environment has a great effect on the company. The major impact is of

technology, because infrastructure and the efficiency of the company depend on the use of

technology. The threat of entrance is high, there are many suppliers, bargaining power of the

buyer is high, but there is no threat of substitutes of the company. The major competitors of

the company are PTCL, WATEE N, CYBER NET, GSM operators. The main opportunity

available to the company is to install fiber cables in company, they can also tale advantage of

internet explosion. The major threat of company is from instability of economy. Other threats

are from the newly launched companies providing the same services with lower prices. The

major strength of company is the size of their network. They also have some licenses (WLL

/LDI / NGN). Privacy is the major weakness of company. Not emphasize on the marketing is

another weakness of the company. Company is normally operating in the turnaround area. As



it is a service based company, the major focus in the value chain analysis is on sales and

marketing, and after sale services.

Company has different strategies and alternatives to be implemented. Customer data

base should be developed a data base system for customer information and should have

Decision Edge system to divide customer on geographical bases. They should develop an

EDI for internal secure communication which can increase their company¶s performance.

They should modify their website and also give an online payment system. They should use

ERP in order to combine their all sectors. It will also connect all the sectors of company. We

are conducting some analysis and we get the detailed about portfolio management and we

have done portfolio management process. After analysis and categorizing each, we found the

Decision Edge system (Oracle 9i), the best one for the company. The tactical plans of the

company are to train employee, implement system with in a year, etc«etc. Operational plans

includes necessary information about current data base, preparing of a vendor list, evaluate

the cost and services offered by the outsource company. As for as the change management is

concerned, we supposed that change should be in parts, firstly data base should be

implemented and then trained people should be hired in order to increase the efficiency of the

business.

enterpreneurship example of world call limited

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