Question 4Who would be the audience for your media product?Luke Saunders

The Evolutionof RockMusic.

Throughout history

The Look and

soundof

Rock and Roll has

changed. But

Its name has

flowed seamlessly

from one

genre to the next. From the

Humble beginnings of Rock with the glory days of rock music, From the King of rock himself Elvis & Rock n Roll to the easygoing beach vibes of the beach boys and surf rock. Rock continued to take on many new faces an styles of progress until it reached what

some call “The Golden Age” of Rock music when the “British Invasion” dominated and took over the music scene British bands like the Beatles soon changed the face of music

forever. Years passed & new styles emerged. Hard rock bands like ACDC, Guns N Roses, Aerosmith and Metallica changed music again forever creating what we today refer to as unmistakably

Legendary Rock Music that we now see as the true sound of Rock Music. Since them rock has seen good days and bad days,

from a certain dreary depressing punk rock movement and scream seemed to diminish rocks once glorified image indie bands seemed to bring a whole new approach to the table, where as others turned rock into this mere grunge that populated the 90s. Rock seemed

to be taking a turn for the worst but new hope emerged with the turn of the millennium as emerging bands like Mcfly and Falloutboy

put rock back into the public eye, they brought Rock back into the limelight. With fresh and positive thinking they still bring

hope for rock music. Its now up to the next generation, the emerging artists that are the focus of my magazine to bring rock back to its glory days

and form the rock n roll revolution they are beginning.

*

*

***

* The History Of Rock

Rock has changed a lot over the years but My target audience is the next generation of rock fans.

As a new generation its important to consider how the world is today compared to how it was 30 years ago.

The main demographic and artists of competitive rock magazines are all of an older generation.Its always articles from old rock stars and bands they've grown up listening to

and artists that have been around for decades.There isn't really a magazine directly targeting this younger generation

No one seems to be tapping into this untapped market.

Thats where my magazine comes in…

JAM is a new freethinking magazine where the articles are Just About Music.Its all about connecting with this new generations of music fans

who are immersed into this creative ecosystem and creating this “visual” of rock n roll fantasy.

My Demographic

New Affluent Workers

The New Affluent Workers are youthful, happy and are sit in the middle in terms of wealth.

• This class group is sociable, has lots of cultural interests and sits in the middle of all the groups in terms of wealth.

• This youthful class group is economically secure, without being well off. This will show in my magazine because I will be using normal people. The sort of people you'd want to hang out or pick up a guitar and go for a jamming session with. making the magazine more inviting, appealing, and warm and familiar to the audience.

• These people have high scores for emerging culture, such as watching sport, going to gigs and using social media. I will try to show and connect with this audience, by integrating social media, youth culture, gigs and local stars on the rise, as it is becoming more and more important for magazines to try and connect with their customers.

• They do not tend to participate in highbrow culture, such as classical music and theatre

• People in this group are likely to come from a working class background

• Many people in this group typically live in London and are interested in music and gigs but aren't particularly wealthy due to the costs of living in London and taking part in the diverse and exciting youth culture available to them. My magazine will show this by referencing current urban culture and centring the magazine around the London Capital.

The magazine is designed for the cool, creative individual, focused on style, music and sophistication. The clear thinker, disconnected from the world of commercial

rubbish and focused on the future of creative ambition and individuality. The magazine is focused on appearing, good quality, and timelessly respectable and

sophisticated, to appeal to an attractive and aspiring audience.

If you were to identify them as a social network, they would be pinterest, soundcloud, flickr users. The dreamers, the creative

thinkers, Staying clear of the negatives of all the misled facebook and twitter content and focused on reaching the fellow clear

thinkers.

My magazine wont have commercial rubbish, think of it as the premium side to genuinely cool music magazines. A network of

likewise individuals, With a timeless sophisticated edge and quality.

Products they buyMy consumer, sometimes thought of as the “elites” of society

are immersed in a world of creative and timeless sophistication.They buy the highest quality products as they are passionate

about quality and achieving the highest quality possible. Vinyl records, Gibson Guitars and expensive coffee, these “artists”

care about “all the finer things in life.”Passionate audiophiles, these individuals only care about achieving

the highest sound quality. Sennheiser MOMENTUM is designed for people with MOMENTUM.

These individuals are creative thinkers, apple users, immersed in this ecosystem of creativity and timeless sophistication.

My target audience take part in various gigs and music events.

Music is a big part of my demographics lives and festivals are a

major part of their summer experience. Gigs and music events are a big part of they're life so its important to

include this in my magazine.

Listening to music

Recording

Going to Gigs

leisure activities and hobbies

fashion

The readers of my magazine will have a very distinct sense of fashion

Cool, edgy and timelessly classicthese readers are never going out of style

Typical styles here are leather jackets, Band Tees, Ripped jeans

and effortless all american styleblack and white are key colours that

crop up amongst the colour, predominantly reds and burgundies.

Showing a bit of skin is partof this rebel rock n roll persona.

showing style, coolness and freedom of expression.

What sort of clothing do my target market wear