Who would be the audience for your media product?

What is an audience profile?Economic characteristics (disposable income, car ownership, home ownership, etc.) and social characteristics (lifestyle, leisure activities, buying patterns) of the listenership, readership or the viewership of a particular advertising medium.

What is a demographic?Demographics are the quantifiable statistics of a given population. Demographics are also used to identify the study of quantifiable subsets within a given population which characterise that population at a specific point in time.

Soul’s audience profile - Class• Established Middle Class:

Members of this class have high levels of all three capitals although not as high as the Elite. They are a gregarious and culturally engaged class.

New Affluent Workers: This class has medium levels of economic capital and higher levels of cultural and social capital. They are a young and active group.

Soul’s audience profile – typical occupation

Some of the jobs Soul’s audience are likely to be occupied in are

Designers

Teachers Artist

s

Performers

Event planners

Fashion Entrepreneurs

The women that read Soul are strong independent females work in jobs that are fulfilling and challenging as well as creative

Soul’s audience profile - Leisure activities

Leisure activities of Soul’s readers may include:

Soul’s audience profile – fashion and music tastes

Jazz

Soul

Blues

Classi

cal

R&B

Vinta

geSophisticated

Unique Chic

Elegant

Soul’s audience profile - Summary

My demographic represents some what an alternative lifestyle which is diverse and is generally perceived to be outside the cultural norm. Lifestyle is a media culture term derived from the concept of

Style of art.The genre of music can influence a number of lifestyle choices in the life of a listener which may include factors like personal style, occupation and hobbies. Therefore, I have adapted Soul to suit these preferences and interests of readers.