WHO WOULD BE THE AUDIENCE FOR YOUR PRODUCT?

Ben Trangmar

TARGET AUDIENCE

• As a group we decided our target audience should be...

15-25 YEAR OLD MALES• This audience was easy for us to communicate

with, and fits easily with our genres.

WHY NOT ANOTHER AUDIENCE?

• FEMALE –– Less likely to enjoy the thriller aspects

• <15 YEARS OLD –– Perhaps unable to understand what is going on

• >25-30 YEARS OLD –– May not enjoy the darker themes/tone

15-25 YEAR OLD MALES

• This audience group typically enjoy thrillers and action movies such as:

Psychological Thriller

Action Thriller

AUDIENCE RESPONSE

• The audience generally enjoyed the piece, with most saying they would watch on.

• They agreed that the tension was well-constructed and the enigmas were interesting.

DOES THE TARGET AUDIENCE FIT OUR PRODUCT?

• The issue of mental health is perhaps a bit mature for younger audience members in our target audience age group.

• The slow pacing and lack of anything exciting going on may also deter younger members of the audience.

• For these reasons it is likely the majority audience for the product will be 18-30 year olds with some younger audience members as well.

CONCLUSION

• The audience would mostly be 18+ year old males as the psychological thriller is less appealing to younger or female audiences.

• However audience tastes are not constant and so it is entirely likely that members outside of our target audience will enjoy the product too.

THE END