BRAINSTORMINGHaving Fun And Making Profit

Prepared byOlga Ivancho

Q: What is brainstorming?

A: Hmm.. I have no idea! Let's brainstorm this!

Agenda:

● What is brainstorm?● Why brainstorm?● How to brainstorm better?● Q&A

What is BRAINSTORMING?

The way to get good ideas is to get lots of ideas and throw the bad once

away.

Linus Pauling, Nobel Prize winner

brainstorming

process for generating creative ideas and solutions through intensive and freewheeling group discussion.

Every participant is encouraged to think aloud and suggest as many ideas as possible, no matter

seemingly how outlandish or bizarre.

http://www.businessdictionary.com/

brainstorming

a group creativity technique designed to generate a large number of ideas for the solution of a problem

http://en.wikipedia.org/wiki/Brainstorming

Why BRAINSTORM?

The point of brainstorming is the generation of new ideas. So start with

tabula rasa- a clean slate

Ethan Rasiel, The McKinsey Way

● Encourages creative thinking and thinking out of the box

● Better ideas faster● Helps to innovate● Gathering new data

Working is FUN!

How to BRAINSTORM?

Basic Rules

● Briefly set the problem● Invite different people● Present the information● Weird ideas are welcome!● Focus on quantity● Withhold criticism● Set the atmosphere.....

Something to write...

Something to eat....

Something interesting/weird.... just for the mood

Start with a warm up...

The cardinal rule of brainstorming is that you can not do it successfully

in a vacuum.

Ethan Rasiel,The McKinsey Way

Go with the flow... Write whatever people say... EXACTLY as they say.... Filter what you've got.... Tell the team about results... and...

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