ipsos mori scotland at 20: ben page

© 2015 Ipsos.

THEN NOW

NEXT

SCOTLAND

#IpsosScot20

© 2015 Ipsos.

SCOTLAND

THEN &

NOW Ben Page

Chief Executive

Ipsos MORI

© 2015 Ipsos.

In 1995

Three SNP MPs

in Parliament

Ipsos MORI

Scotland founded

Skye Bridge

opened

Braveheart

released.

Unchained Melody

by Robson &

Jerome biggest

selling single

© 2015 Ipsos.

In 2015

SNP landslide:

55 Mps out of 59

UNESCO gives

World Heritage

status to the

Forth Bridge

Ipsos MORI

Scotland turns 20

Star Wars: The Force

Awakens released.

Uptown Funk by

Mark Ronson

biggest selling single

(so far)

© 2015 Ipsos.

What worries us – then and now… What would you say is the most

important issue facing Britain today?

1996 1996 & 2015 2015

Unemployment/

Lack of industry

Crime

& Law

EU/

Europe

Education/

Schools

Immigration

Poverty/

Inequality

NHS/

Hospitals

Defence/

International

terrorism

Economy

Source: Ipsos MORI Issues Index (2015)

© 2015 Ipsos.

A few more people

5,103,690

1995

5,347,600

2014

Source: National Records of Scotland (2015)

© 2015 Ipsos.

A bit older

55%

30%

15%

48%

34%

18%

% under 40 % 40 to 64 % over 65

1995 2014


© 2015 Ipsos.

A bit less white

2001 2011

Percentage of population with ‘White Scottish’ ethnicity

Source: Scottish Census (2011)

88% 84%

© 2015 Ipsos.

Religion dying out?

27.8%

42.4%

15.9%

6.9%

0.8%

0.7%

36.7%

32.4%

15.9%

5.5%

1.4%

1.1%

No religion

Church of Scotland

Roman Catholic

Other Christian

Muslim

Other religion

2001 2011Source: Scottish Census (2011)

© 2015 Ipsos.

Lots more single parents

11%

2001

19%

2011

Source: Scottish Census (2011)

© 2015 Ipsos.

GDP is up…

1998 2014

GDP per capita

84.2

103.8

Source: Scottish Government National Statistics (2014)

© 2015 Ipsos.

Average house price in Scotland

1995 2015

100

£ 165,903

Source: Registers of Scotland (2015)

300

© 2015 Ipsos.

Concern about housing is up

39%

1999

Buying a property with

a mortgage

30%

2014

5%

1999

Private rent

14%

2014

Source: Scottish Household Survey (2014)

© 2015 Ipsos.

Average earnings

£ 27,045

1999 2014

£ 16,914

Median gross annual earnings

Source: ONS (2015)

© 2015 Ipsos.

How are you and your household managing financially these days?

Quite well / very well

44%

1999

52%

2015


© 2015 Ipsos.

Poverty down? Approximate number of individuals living in households with

below 60% of median income

1,000,000

1995

800,000

2015

Source: ONS (2015)

© 2015 Ipsos.

But persistent in-work poverty

1998 / 1999 2013 / 2014

Working age adults living in poverty, living in a household with

at least one adult in employment

47% 50%

Source: ONS (2015)

© 2015 Ipsos.

Happiness unchanged… All things considered, how satisfied are

you with your life as a whole nowadays?

8.06 8.04 8 7.95 8.05

2007 2009 2010 2011 2013

On a scale of 1 to 10

(1 = extremely dissatisfied

10 = extremely satisfied)

Source: Scottish Social Attitudes survey (2014)

© 2015 Ipsos.

Landline phone

Mobile phone

Home

computer

Dishwasher 35%

87% 86%

32%

75%

20%

38%

We have a lot more stuff…

1999 2013

93%

Ownership of consumer durables

Source: ONS (2015)

© 2015 Ipsos.

Which changes faster and faster

2010 2015

Any mobile phone

Smartphone

96%

69%

81%

16%

Source: Ipsos MORI Tech Tracker (2015)

© 2015 Ipsos.

Households with internet access

2003 2014

42%

80%


© 2015 Ipsos.

Living longer

1995 2015

Women

Men 72

78

77

81


© 2015 Ipsos.

Fewer fried Mars bars?

2004 2013

13,292

10,112

Source: National Statistics (2014)

No. of deaths from heart disease

© 2015 Ipsos.

£ 3,951

£ 2,276

Selling more whisky to foreigners

1995 2014

Global export of Scotch

Whisky (£ million)

Source: Scotch Whisky Association (2015)

© 2015 Ipsos.

Less drinking in Scotland

1995

20

6

14

7

2014

Average weekly alcohol

consumption in units

Women

Men

Source: Scottish Health Survey (2015)

© 2015 Ipsos.

Young no longer revolting Ever smoked, drunk alcohol, taken drugs: 1996 - 2013

1996 2013

Ever

drunk alcohol

Ever

smoked

Ever

taken drugs

64.5%

49.5%

52.2%

22.5% 21.3%

11.4%

Source: SALSUS (2014)

© 2015 Ipsos.

Better behaved

Total convictions per 10,000

population of under 18 year olds

0

500

1000

1500

2000

2500

1996 2013

Source: Scottish Government (2015)

© 2015 Ipsos.

Less dangerous

1995 2014 - 2015

150

59

Number of homicide victims in

Scotland

Source: Scottish Government (2015)

© 2015 Ipsos.

Confidence in the police to prevent crime

2008 - 2009 2012 - 2013

46% 48% 50% 56%

2009 - 2010 2010 - 2011

Source: Scottish Crime and Justice Survey (2013)

© 2015 Ipsos.

65% 72%

1996 2012 - 13

Safer neighbourhoods % feeling safer in their neighbourhood after dark

Source: Scottish Crime and Justice Survey (2013)

© 2015 Ipsos.

In conclusion…

• More confident

• Safer

• Healthier

• Wealthier

• Optimistic about the future

• Here’s to the next 20 years!

Thank you [email protected]

benatipsosmori

ipsos mori scotland at 20: ben page

News & Politics