ipsos mori housing day survey

#HousingDay Survey 2014

12%

84%

1 3

Would choose to rent Would choose to buy Neither of these Don’t know

HA01. If you had a free choice, would you choose to rent your housing or would you

choose to buy?

Housing preference

Base: All GB adults (1,997) Source: Ipsos MORI

HA02. As you may know there are two main ways that a household can rent their home, private-

rented, when it is being rented from a private landlord, and social rented from a local council or

housing association. Which of the two ways of renting do you think would best provide…?

36%

69%

61%

45%

36%

25%

20%

19%

12%

19%

11%

14%

18%

35%

21%

16%

37%

36%

35%

10%

15%

24%

18%

42%

53%

33%

41%

11%

11%

10%

14%

11%

12%

10%

11%

10%

Social No difference Private Don't know

Social renting vs. Private renting

Base: All GB adults (1,997) Source: Ipsos MORI

…the most affordable housing?

…a place in which to bring up a

child?

…the most suitable housing for

vulnerable people?

…an area with a sense of

community?

…privacy and peace from

neighbours?

…prompt repairs when they are

needed?

…the best choice of different types

of housing?

…the best quality housing?

And, overall, which would you say is

the best form of renting?

8%

37%

36%

10%

9%

A great deal A fair amount Not very much Nothing at all Don't know

HA03. How much, if anything, would you say you know about the following?

‘The types of people living in social housing’

Self-reported knowledge of types of people living in social housing

Base: All GB adults not social renting (1,639) Source: Ipsos MORI

A great deal/

fair amount 44%

Not very much/

nothing at all 46%

5%

25%

40%

20%

9%


Self-reported knowledge of how social housing is allocated



‘How social housing is allocated to people’

A great deal/

fair amount 30%

Not very much/

nothing at all 61%

8%

5

37%

25%

36%

40%

10%

20%

9%

9%


Self-reported knowledge of social housing – summary



How social housing is

allocated to people

The types of people living

in social housing A great deal/

fair amount 44%

A great deal/

fair amount 30%

41

46

Mean

39

HA04. Out of every 100 adults in…[COUNTRY], about how many would you say live in

social housing, that is housing rented out by local councils or housing associations?

Perception vs. reality – proportion of social tenants in population

Base: All GB adults not social renting: England (1,353); Wales (81); Scotland (205)

‘Correct’ data has been sourced by the Joseph Rowntree Foundation from the Households Below

Average Income (HBAI) and Family Resources Survey, 2012-13

Source: Ipsos MORI

16

19

Correct

15

Perception vs. reality – profile of social tenants in England

Base: All England adults not social renting (1,353)



Source: Ipsos MORI

HA05. Out of every 100 working age adults [statement 1] / adults [statements 2-4] who

live in social housing in ENGLAND, (that is adults under the age of 65), about how

many would you say…?

47

30 30

39

44 43

12

36

Mean Correct

…are in some kind

of work whether it is

full-time or part-time?

…have some form

of disability or

long-term health

condition?

… are aged 24

or under?

… are aged 55

or over?

49

30 31

38 37

49

13

43

Mean Correct

Perception vs. reality – profile of social tenants in Wales

Base: All Wales adults not social renting (81)



Source: Ipsos MORI


live in social housing in WALES, (that is adults under the age of 65), about how many

would you say…?

…are in some kind



…have some form

of disability or

long-term health

condition?

… are aged 24

or under?

… are aged 55

or over?

54

33 34

44 45 47

11

41

Mean Correct

Perception vs. reality – profile of social tenants in Scotland

Base: All Scotland adults not social renting (205)



Source: Ipsos MORI


live in social housing in SCOTLAND, (that is adults under the age of 65), about how

many would you say…?

…are in some kind



…have some form

of disability or

long-term health

condition?

… are aged 24

or under?

… are aged 55

or over?

54%

44%

28%

80%

29%

31%

59%

9%

17%

25%

13%

11%

True False Don't know

True or false? – statements about social housing


HA06. Here are some statements about housing that is rented from local councils or

housing associations, sometimes called social housing. For each one I would like you

to tell me whether you think it is true or false or whether you don’t know?

As well as homes, local councils and

housing associations provide other services

which help tenants e.g. help finding work

Once someone becomes a tenant in social

housing, they are a tenant for life

Social housing offers rents which are lower

than rents in the private sector

There are more people living in social

housing than there were five years ago

HA07a. Here are some things some people have said about housing that is rented from local

councils or housing associations, sometimes called social housing. To what extent do you agree

or disagree with…?

‘Social housing is important because it helps people on lower incomes get housing which

wouldn’t be affordable in the private rented sector’

Attitudes to social housing – helping people on lower incomes

36%

46%

8%

5% 2 4

Strongly agree Tend to agree Neither agree nor disagree

Tend to disagree Strongly disagree Don’t know


Agree 82%

Disagree 6%

HA07b. Here are some things some people have said about housing that is rented from local



‘The negative view of the people that live in social housing is unfair’

Attitudes to social housing – negative perceptions of tenants

22%

39%

19%

11%

3 6%




Agree 61%

Disagree 14%

HA07c. Here are some things some people have said about housing that is rented from local



‘Social housing plays an important role in tackling poverty in Britain’

Attitudes to social housing – tackling poverty

26%

41%

14%

10%

4 5%




Agree 68%

Disagree 13%

HA07d. Here are some things some people have said about housing that is rented from local



‘The way social housing is allocated to people is generally unfair’

Attitudes to social housing – fairness of allocation

10%

21%

24%

14%

4

26%




Agree 31%

Disagree 18%

HA07e. Here are some things some people have said about housing that is rented from local



‘I support more social housing being built in my local area’

Attitudes to social housing – building in local area

24%

31% 17%

15%

9% 3




Agree 55%

Disagree 24%

HA07f. Here are some things some people have said about housing that is rented from local



‘Social housing discourages those who rent in this way from improving their personal situation’

Attitudes to social housing – impact on tenant aspirations

6%

26%

20%

28%

14%

6%




Agree 31%

Disagree 42%

HA07g. Here are some things some people have said about housing that is rented from local



‘Social housing should be available to people who cannot afford the cost of renting privately, as

well as to the most vulnerable’

Attitudes to social housing – wider availability

38%

42%

11%

5% 1 3




Agree 80%

Disagree 6%

HA07. Here are some things some people have said about housing that is rented from local

councils or housing associations, sometimes called social housing. To what extent do you

agree or disagree with each?

82%

80%

68%

61%

55%

31%

31%

8%

11%

14%

19%

17%

24%

20%

6

6

13%

14%

24%

18%

42%

4

3

5

6

3

26%

6

Agree Neither Disagree Don't know

Attitudes to social housing – summary


Social housing should be available to people who

cannot afford the cost of renting privately, as well

as to the most vulnerable

The way social housing is allocated to people is

generally unfair

Social housing plays an important role in tackling

poverty in Britain

Social housing discourages those who rent in this

way from improving their personal situation

The negative view of the people that live in social

housing is unfair

I support more social housing being built in my

local area

Social housing is important because it helps

people on lower incomes get housing which

wouldn’t be affordable in the private rented sector

Ben Marshall [email protected] | 020 7347 3461

Chris Rigby [email protected] | 0161 826 9422

mailto:[email protected]

mailto:[email protected]

ipsos mori housing day survey

Real Estate

social renting

social housingbase

gb adults

social housingself

adults statements

england adults

wales adults

scotland adults