ipsos mori political monitor september 2017
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1
Ipsos MORIPOLITICALMONITORSeptember
2017
Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 2
VOTING
INTENTIONS
3Political Monitor | July 2017| Final | Public
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: 1,023 British adults 18+, 15th– 18th September 2017 ; Headline Voting Intention: all 9/10 certain to vote and always/usually/it
depends vote in General Elections = 810. Margin of error is displayed at +/- 4%
Voting Intention
ALL GIVING A VOTING INTENTIONHEADLINE VOTING INTENTION
CONSERVATIVE LEAD = -5
CONSERVATIVE LEAD = -4
40%
44%
9%
2%
1%
0 10 20 30 40 50 60
CONSERVATIVE
LABOUR
LIB DEM
UKIP
GREEN
39%
44%
8%
2%
3%
0 10 20 30 40 50 60
CONSERVATIVE
LABOUR
LIB DEM
UKIP
GREEN
4Political Monitor | July 2017| Final | Public
0
10
20
30
40
50
60
May 1
5
Jun
15
Jul 15
Au
g 1
5
Sep
15
Oct
15
No
v 1
5
Dec
15
Jan
16
Feb
16
Mar
16
Ap
r 16
May 1
6
Jun
16
Jul 16
Au
g 1
6
Sep
16
Oct
16
No
v 1
6
Dec
16
Jan
17
Feb
17
Mar
17
Ap
r 17
May 1
7
Jun
17
Jul 17
Au
g 1
7
Sep
17
Corbyn
elected
(Sept 15)
May
as PM
(July 16)
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: c. 800 British adults; Prior to July 2015 the turnout filter is “All certain to vote”; From July 2015 turnout filter is “all 9/10 certain to vote
and always/usually/it depends vote in General Elections
Headline voting intention: Since 2015 General Election
2015 General Election
CONSERVATIVE LABOUR
5Political Monitor | July 2017| Final | Public
0
10
20
30
40
50
60
Jan
04
Jul 04
Jan
05
Jul 05
Jan
06
Jul 06
Jan
07
Jul 07
Jan
08
Jul 08
Jan
09
Jul 09
Jan
10
Jul 10
Jan
11
Jul 11
Jan
12
Jul 12
Jan
13
Jul 13
Jan
14
Jul 14
Jan
15
Jul 15
Jan
16
Jul 16
Jan
17
Jul 17
2015 General Election
Miliband
elected
(Sept 10)
Corbyn
elected
(Sept 15)
May
as PM
(July 16)
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: c. 800 British adults; Prior to July 2015 the turnout filter is “All certain to vote”; From July 2015 turnout filter is “all 9/10 certain to vote
and always/usually/it depends vote in General Elections
Headline voting intention: January ‘04 – September ‘17
2005 General Election 2010 General Election
Cameron
elected
(Dec 05)
Brown
as PM
(June 07)
CONSERVATIVE LABOUR UKIP GREEN LIB DEM
Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 6
SATISFACTION WITH THE
GOVERNMENT AND
PARTY LEADERS
7Political Monitor | July 2017| Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY…. IS RUNNING THE COUNTRY / DOING HIS/HER JOB
AS PRIME MINISTER /LEADER OF THE LABOUR PARTY/LEADER OF THE LIBERAL DEMOCRATS?
Theresa May
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 15th – 18th September 2017. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied
Satisfaction with leaders and the Government
30%
60%
9%
37%
54%
10%
43%
46%
10%
Jeremy Corbyn The Government
+4%swing from July 2017
-1%swing from July 2017
+3%swing from July 2017
-17 Net -3 Net -1 Net -30 Net
SATISFIED 37% SATISFIED 43% SATISFIED 30% SATISFIED 30%
DISSATISFIED 54% DISSATISFIED 46% DISSATISFIED 31% DISSATISFIED 60%
30%
31%
39%
Vince Cable
8Political Monitor | July 2017| Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS/HER JOB AS PRIME MINISTER
/LEADER OF THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month.
Satisfaction with Party leaders Sept 2015 – Sept 2017
0
10
20
30
40
50
60
Sep
15
Oct
15
No
v 1
5
Dec
15
Jan
16
Feb
16
Mar
16
Ap
r 16
May 1
6
Ju
n 1
6
Ju
l 16
Au
g 1
6
Sep
16
Oct
16
No
v 1
6
Dec
16
Jan
17
Feb
17
Mar
17
Ap
r 17
May 1
7
Ju
n 1
7
Ju
l 17
Au
g 1
7
Sep
17
MAY CORBYN CABLE
37%
43%
30%.
9Political Monitor | July 2017| Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS/HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Prime Ministers
MAY CAMERON BROWN MAJOR BLAIR THATCHER
Net
sati
sfact
ion
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
May
Number of months after becoming Prime Minister
10Political Monitor | July 2017| Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS JOB AS LEADER OF THE …
PARTY?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Opposition Leaders (1980 – 2017)
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
Hague (97-01) Duncan Smith (01-03) Howard (03-05) Cameron (05-10)
Blair (94-97) Miliband (10-15) Corbyn (15-present) Kinnock (83-92)
Foot (80-83) Smith (92-94)
Number of months after becoming Opposition Leader
Net
sati
sfact
ion
Corbyn
11Political Monitor | July 2017| Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY THERESA MAY IS DOING HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 15th – 18th September 2017
Theresa May (satisfaction)
37%
54%
10%
September 2017 August 2016 – September 2017
SATISFIED 37%
DISSATISFIED 54%
DON’T KNOW 10%
Net = -17
0
10
20
30
40
50
60
70
80
90
100
Au
g-1
6
Sep
-16
Oct
-16
No
v-1
6
Dec-
16
Jan
-17
Feb
-17
Mar-
17
Ap
r-17
May-1
7
Jun
-17
Jul-
17
Sep
-17
Dissatisfied
Satisfied
12Political Monitor | July 2017| Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY THERESA MAY IS DOING HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political MonitorBase: 372 Conservative supporters 18+ , 15th – 18th September 2017
Theresa May (satisfaction amongst Conservative supporters)
70%
24%
5%
September 2017
SATISFIED 70%
DISSATISFIED 24%
DON’T KNOW 5%
Net = +46
August 2016 – September 2017
0
10
20
30
40
50
60
70
80
90
100
Au
g-1
6
Sep
-16
Oct
-16
No
v-1
6
Dec-
16
Jan
-17
Feb
-17
Mar-
17
Ap
r-17
May-1
7
Jun
-17
Jul-
17
Sep
-17
Dissatisfied
Satisfied
13Political Monitor | July 2017| Final | Public
43%
46%
10%
0
10
20
30
40
50
60
70
80
90
100
Sep
-15
Oct
-15
No
v-1
5
Dec-
15
Jan
-16
Feb
-16
Mar-
16
Ap
rl-1
6
May-1
6
Jun
-16
Jul-
16
Au
g-1
6
Sep
-16
Oct
-16
No
v-1
6
Dec-
16
Jan
-17
Feb
-17
Mar-
17
Ap
r-17
May-1
7
Jun
-17
Jul-
17
Sep
-17
SATISFIED 43%
DISSATISFIED 46%
DON’T KNOW 10%
Net = -3
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 15th – 18th September 2017
Jeremy Corbyn (satisfaction)
September 2017 September 2015 – September 2017
Satisfied
Dissatisfied
14Political Monitor | July 2017| Final | Public
73%
19%
8%
0
10
20
30
40
50
60
70
80
90
100
Sep
-15
Oct
-15
No
v-1
5
Dec-
15
Jan
-16
Feb
-16
Mar-
16
Ap
rl-1
6
May-1
6
Jun
-16
Jul-
16
Au
g-1
6
Sep
-16
Oct
-16
No
v-1
6
Dec-
16
Jan
-17
Feb
-17
Mar-
17
Ap
r-17
May-1
7
Jun
-17
Jul-
17
Sep
-17
SATISFIED 73%
DISSATISFIED 19%
DON’T KNOW 8%
Net = +54
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 362 Labour supporters 18+, 15th – 18th September 2017
Jeremy Corbyn (satisfaction amongst Labour supporters)
September 2017 September 2015 – September 2017
Satisfied
Dissatisfied
15Political Monitor | March 2016 | Final | Public
30%
31%
39%SATISFIED 30%
DISSATISFIED 31%
DON’T KNOW 39%
Net = -1
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY VINCE CABLE IS DOING HIS JOB AS LEADER OF THE
LIBERAL DEMOCRATS?
Source: Ipsos MORI Political Monitor
Vince Cable (satisfaction)
September 2017
Base: 1,023 British adults 18+, 15th – 18th September 2017
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ECONOMIC
OPTIMISM
17Political Monitor | July 2017| Final | Public
21%
23%52%
4%
0
10
20
30
40
50
60
70
80
Jan
-07
Sep
-07
Ap
r-08
Oct
-08
Ap
r-09
Oct
-09
Ap
r-10
No
v-1
0
May-1
1
No
v-1
1
May-1
2
No
v-1
2
May-1
3
No
v-1
3
May-1
4
No
v-1
4
Ap
r-15
Dec-
15
Jun
-16
Dec-
16
Jul-
17
IMPROVE 21%
STAY THE SAME 23%
GET WORSE 52%
DON’T KNOW 4%
EOI = -31
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 15th – 18th September 2017
Economic Optimism Index
September 2017
18Political Monitor | July 2017| Final | Public
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Economic Optimism has been on downward trend since
2014
-80
-60
-40
-20
0
20
40
No
v 1
997
Mar
1998
Jul 1998
No
v 1
998
Mar
1999
Jul 1999
No
v 1
999
Mar
2000
Jul 2000
No
v 2
000
Mar
2001
Jul 2001
No
v 2
001
Mar
2002
Jul 2002
No
v 2
002
Mar
2003
Jul 2003
No
v 2
003
Mar
2004
Jul 2004
No
v 2
004
Mar
2005
Jul 2005
No
v 2
005
Mar
2006
Jul 2006
No
v 2
006
Mar
2007
Jul 2007
No
v 2
007
Mar
2008
Jul 2008
No
v 2
008
Mar
2009
Jul 2009
No
v 2
009
Mar
2010
Jul 2010
No
v 2
010
Mar
2011
Jul 2011
No
v 2
011
Mar
2012
Jul 2012
No
v 2
012
Mar
2013
Jul 2013
No
v 2
013
Mar
2014
Jul 2014
No
v 2
014
Mar
2015
Jul 2015
No
v 2
015
Mar
2016
Jul 2016
No
v 2
016
Mar
2017
Jul 2017
-31
19Political Monitor | July 2017| Final | Public
Source: Ipsos MORI Political Monitor
11%
17%
27%
21%
21%
18%
27%
17%
27%
17%
17%
15%
27%
27
23
29
36
14
21
29
31
29
27
24
27
26
62%
60%
44%
43%
65%
61%
44%
52%
44%
56%
59%
58%
47%
Scotland
Greater London
South (exc London)
Midlands
North (exc Scotland)
Renter
Owner
Mortgage
55+
35-54
18-34
Female
Male
Improve Get worse
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Men, homeowners, over 55’s and Midlands/South are
less pessimistic
Base: 1,023 British adults 18+, 15th – 18th September 2017
20Political Monitor | July 2017| Final | Public
Age gap in economic optimism since EU
referendum continues
Ipsos MORI Political Monitor
Base: c. 1,000 British adults 18+ per month
-70
-60
-50
-40
-30
-20
-10
0
10
20
30
Jan
16
Feb
16
Mar
16
Ap
r 16
May 1
6
Jun
16
Jul 16
Au
g 1
6
Sep
16
Oct
16
No
v 1
6
Dec
16
Jan
17
Feb
17
Mar
17
Ap
r 17
May 1
7
Jun
17
Jul 17
Au
g 1
7
Sep
17
18-34 35-54 55+
Eco
no
mic
Op
tim
ism
In
dex
(Net
“im
pro
ve”)
-39-41
EU referendum
-18
Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 21
Party Leaders
22Political Monitor | July 2017| Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO ……?
Source: Ipsos MORI Political Monitor
Corbyn leads on honesty, personality, and less out of touch,
but May still ahead on capability and good in a crisis
Base: 1,023 British adults 18+, 15th – 18th September 2017
36%
40%
66%
45%
36%
72%
21%
45%
49%
36%
28%
30%
32%
38%
40%
46%
47%
47%
52%
55%
More style than substance
Good in a crisis
Out of touch with ordinary people
Capable leader
Has sound judgement
Patriotic
Has got a lot of personality
Has a clear vision for Britain
Understands the problems facing Britain
More honest than most politicians
Corbyn May
23Political Monitor | September 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THERESA MAY?
Source: Ipsos MORI Political Monitor
May’s image ratings have worsened since last September
Base: c. 1,000 British adults each month
62%
51%
46%
51%
64%
45%
41%
56%
76%
30%
68%
52%
56%
61%
43%
25%
37%
55%
75%
44%
45%
40%
36%
49%
66%
36%
21%
45%
72%
36%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Has a clear vision for Britain
Patriotic
More honest than most politicians
Sep-17 Sep-16 Sep-15 (David Cameron)
24Political Monitor | September 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO JEREMY
CORBYN?
Source: Ipsos MORI Political Monitor
Corbyn’s image ratings have improved since last September
32%
23%
32%
49%
39%
25%
41%
47%
37%
54%
24%
18%
30%
44%
44%
24%
32%
38%
49%
52%
38%
30%
40%
52%
32%
28%
47%
47%
46%
55%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Has a clear vision for Britain
Patriotic
More honest than most politicians
Sep-17 Sep-16 Sep-15
Base: c. 1,000 British adults each month
25Political Monitor | July 2017| Final | Public
WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF… THERESA MAY AND THE
CONSERVATIVE PARTY?
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 15th – 18th September 2017
May’s likeability ratings have fallen since Sept 2016
25%
13%
13%
43%
5%
May & the
Conservative Party
%
Sept
2017
Change
since Sept
2016
Total like her 38 -22
Total do not
like her 56 +23
Total like the
party 38 0
Total do not
like the
party 56 +1
I LIKE HER AND I
LIKE THE PARTY
I LIKE HER BUT I DO
NOT LIKE THE
PARTY
I DO NOT LIKE HER
BUT I LIKE THE
PARTY
I DO NOT LIKE HER
AND I DO NOT LIKE
THE PARTY
DON’T KNOW
26Political Monitor | July 2017| Final | Public
WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF… JEREMY CORBYN AND THE
LABOUR PARTY?
Source: Ipsos MORI Political Monitor
Corbyn and Labour party are more liked than a year ago
Corbyn & the Labour
Party
%
Sept
2017
Change
since Sept
2016
Total like him 46 +9
Total do not like
him 48 -6
Total like the party 54 +8
Total do not like
the party 40 -5
33%
13%21%
27%
5%
I LIKE HIM AND I
LIKE THE PARTY
I LIKE HIM BUT I DO
NOT LIKE THE
PARTY
I DO NOT LIKE HIM
BUT I LIKE THE
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
THE PARTY
DON’T KNOW
Base: 1,023 British adults 18+, 15th – 18th September 2017
27Political Monitor | July 2017| Final | Public
0
10
20
30
40
50
60
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Like Conservative leader Like Labour leader Like Conservative party Like Labour party
Likeability of leaders and their parties: 2007 - 2017
Base: c. 1,000 British adults each monthSource: Ipsos MORI Political Monitor
WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF… JEREMY CORBYN/THERESA MAY
AND THE LABOUR PARTY/THE CONSERVATIVE PARTY?
2010 General Election
Brown
as PM
(June 07)
2015 General Election
Corbyn
elected
(Sept 15)
May
as PM
(July 16)
Miliband
elected
(Sept 10)
28Political Monitor | July 2016 | Final | Public
PLEASE TELL ME TO WHAT EXTENT, IF AT ALL, YOU AGREE OR DISAGREE WITH THE FOLLOWING
STATEMENT:
THE XX PARTY SHOULD CHANGE ITS LEADER BEFORE THE NEXT GENERAL ELECTION IN 2020
Source: Ipsos MORI Political Monitor
Just over four in ten think both parties should change
leader before the next election
29
31
16
12
16
12
17
20
21
23
2
2
Conservative
Labour
STRONGLY AGREE TEND TO AGREE
NEITHER AGREE
NOR DISAGREE TEND TO DISAGREE STRONGLY DISAGREE DON’T KNOW
Base: 1,023 British adults 18+, 15th – 18th September 2017
29Political Monitor | July 2016 | Final | Public
PLEASE TELL ME TO WHAT EXTENT, IF AT ALL, YOU AGREE OR DISAGREE WITH THE FOLLOWING
STATEMENT:
THE LABOUR PARTY SHOULD CHANGE ITS LEADER BEFORE THE NEXT GENERAL ELECTION IN 2020
Source: Ipsos MORI Political Monitor
Fewer want Labour to change its leader than in July ‘16
27
30
50
31
22
12
16
12
16
21
6
12
16
12
10
20
14
19
15
23
4
6
3
2
June 2014
October 2015
July 2016
September 2017
STRONGLY AGREE TEND TO AGREE
NEITHER AGREE
NOR DISAGREE TEND TO DISAGREE STRONGLY DISAGREE DON’T KNOW
Base: c. 1,000 British adults each month
30Political Monitor | July 2016 | Final | Public
PLEASE TELL ME TO WHAT EXTENT, IF AT ALL, YOU AGREE OR DISAGREE WITH THE FOLLOWING
STATEMENT:
THE CONSERVATIVE PARTY SHOULD CHANGE ITS LEADER BEFORE THE NEXT GENERAL ELECTION IN 2020
Source: Ipsos MORI Political Monitor
Similar number want the Conservatives to change their
leader compared to October 2015
14
30
29
13
12
16
21
21
16
21
12
17
26
19
21
4
6
2
June 2014
October 2015
September 2017
STRONGLY AGREE TEND TO AGREE
NEITHER AGREE
NOR DISAGREE TEND TO DISAGREE STRONGLY DISAGREE DON’T KNOW
Base: c. 1,000 British adults each month
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and may not be disclosed or reproduced without the prior written consent of Ipsos.
31
Ipsos MORISeptember 2017 POLITICAL MONITOR