ipsos mori political monitor march 2015

2015 POLITICAL MONITOR

VOTING INTENTIONS

Voting Intention:

All giving an opinion vs. those “certain to vote”

Base: 1,025 British adults 18+, 8th -11th March 2015, all certain to vote = 657

3 HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?

Source: Ipsos MORI Political Monitor

32%

36%

12%

7%

8% 6%

All giving a voting intention: 83% All certain to vote: 60%

Conservative lead = -4 Conservative lead = -1

CONSERVATIVE

LABOUR

UKIP

GREEN

LIB DEM

OTHER

33%

34%

13%

6%

8% 6%

Voting Intention: February ‘03 – March ’15

(all certain to vote)

Base: c.1,000 British adults certain to vote each month through February 2008; c. 500 British adults thereafter

4 HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?


2005 General Election 2010 General Election

Cameron

elected

(Dec 05)

Brown

as PM

(June 07)

CONSERVATIVE LABOUR UKIP GREEN LIB DEM

34 33

13

6 8

0

10

20

30

40

50

60

Fe

b 0

3

Au

g 0

3

Fe

b 0

4

Au

g 0

4

Fe

b 0

5

Au

g 0

5

Fe

b 0

6

Au

g 0

6

Fe

b 0

7

Au

g 0

7

Fe

b 0

8

Au

g 0

8

Fe

b 0

9

Au

g 0

9

Fe

b 1

0

Au

g 1

0

Fe

b 1

1

Au

g 1

1

Fe

b 1

2

Au

g 1

2

Fe

b 1

3

Au

g 1

3

Fe

b 1

4

Au

g 1

4

Fe

b 1

5

How certain are Labour and Conservative supporters

in their intention to vote? Jan‘08 to March ‘15

Base: c.1,000 British adults certain to vote each month through February 2008; c. 500 British adults thereafter

5 % OF SUPPORTERS “ABSOLUTELY CERTAIN TO VOTE”


CONSERVATIVE LABOUR

72% 65%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Jan

08

Ma

y 0

8

Se

p 0

8

Jan

09

Ma

y 0

9

Se

p 0

9

Jan

10

Ma

y 1

0

Se

p 1

0

Jan

11

Ma

y 1

1

Se

p 1

1

Jan

12

Ma

y 1

2

Se

p 1

2

Jan

13

Ma

y 1

3

Se

p 1

3

Jan

14

Ma

y 1

4

Se

p 1

4

Jan

15

SATISFACTION WITH THE COALITION AND PARTY LEADERS

CONSERVATIVE LABOUR UKIP LIB DEM GOVERNMENT

-1.0% swing from Feb

+2.0% swing from Feb



0.0% swing from Feb

-16 Net -31 Net -12 Net -36 Net -24 Net SATISFIED 38% SATISFIED 28% SATISFIED 35% SATISFIED 26% SATISFIED 34%

DISSATISFIED 54% DISSATISFIED 59% DISSATISFIED 47% DISSATISFIED 62% DISSATISFIED 58%

Satisfaction with leaders and the Government

Base: 1,025 British adults 18+, 8th – 11th March 2015. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied”

7 HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS RUNNING THE COUNTRY / DOING HIS JOB

AS PRIME MINISTER /DEPUTY PRIME MINISTER/LEADER OF THE LABOUR PARTY/UKIP?


0

-100

+100

Satisfaction with Party leaders October ‘07 – March ‘15

Base: c.1,010 British adults each month

8 HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS

RUNNING THE COUNTRY / DOING HIS JOB AS … ?


0

10

20

30

40

50

60

70

80

Oct

07

Oct

08

Oct

09

Oct

10

Oct

11

Oct

12

Oct

13

Oct

14

CAMERON BROWN MILIBAND CLEGG FARAGE

Net satisfaction with Prime Ministers


9 HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY… IS DOING HIS / HER JOB

AS PRIME MINISTER?


CAMERON BROWN MAJOR BLAIR THATCHER

Ne

t sa

tisfa

ctio

n

Number of months from becoming Prime Minister

Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone

David Cameron (satisfaction)

Base: 1,025 British adults 18+, 8th – 11th March 2015

10 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB

AS LEADER OF THE CONSERVATIVE PARTY/ AS PRIME MINISTER?


38%

54%

8%

March 2015 March 2006 – March 2015

0

10

20

30

40

50

60

70

Ma

r-0

6

Se

p-0

6

Jun

-07

Jan

-08

Jul-

08

Jan

-09

Jul-

09

Jan

-10

Jul-

10

Fe

b-1

1

Au

g-1

1

Fe

b-1

2

Au

g-1

2

Fe

b-1

3

Au

g-1

3

Fe

b-1

4

Au

g-1

4

Fe

b-1

5


SATISFIED 38%

DISSATISFIED 54%

DON’T KNOW 8%

Net = -16

Dissatisfied

Satisfied

David Cameron (satisfaction among Tory supporters)

Base: 265 Conservative supporters 18+, 8th -11th March 2015

11 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB

AS LEADER OF THE CONSERVATIVE PARTY/ AS PRIME MINISTER?


81%

16%

3%


0

10

20

30

40

50

60

70

80

90

100

Ma

r 0

6

Nov 0

6

Se

p 0

7

Ma

y 0

8

Dec-0

8

Jul-

09

Fe

b-1

0

Dec-1

0

Jul-

11

Fe

b-1

2

Se

p-1

2

Ap

r-13

Nov-1

3

14-J

un

Jan

-15


SATISFIED 81%

DISSATISFIED 16%

DON’T KNOW 3%

Net = +65

Satisfied

Dissatisfied

Net satisfaction with Opposition Leaders (1994 – 2015)


12 HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS JOB

AS LEADER OF THE … PARTY?


HOWARD BLAIR (94-97) DUNCAN SMITH (01-03) MILIBAND (10-15) CAMERON (05-10) HAGUE (97-01)

Ne

t sa

tisfa

ctio

n

Number of months from becoming Opposition Leader


Ed Miliband (satisfaction)


13 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY ED MILIBAND IS DOING HIS JOB

AS LEADER OF THE LABOUR PARTY?


28%

59%

13%

March 2015 October 2010 – March 2015

0

10

20

30

40

50

60

70

Oct-

10

Dec-1

0F

eb-1

1A

pr-

11

Jun

-11

Au

g-1

1O

ct-

11

Dec-1

1F

eb-1

2A

pr-

12

Jun

-12

Au

g-1

2O

ct-

12

Dec-1

2F

eb-1

3A

pr-

13

Jun

-13

Au

g-1

3O

ct-

13

Dec-1

3F

eb-1

4A

pr-

14

Jun

-14

Au

g-1

4O

ct-

14

Dec-1

4F

eb-1

5

SATISFIED 28%

DISSATISFIED 59%

DON’T KNOW 13%

Net = -31

Dissatisfied

Satisfied

Ed Miliband (satisfaction among Labour supporters)

Base: 285 Labour supporters 18+, 8th – 10th February 2015

14 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY ED MILIBAND IS DOING HIS JOB

AS LEADER OF THE LABOUR PARTY?


March 2015 October 2010 – March 2015

51% 41%

8%

0

10

20

30

40

50

60

70

Oct-

10

Dec-1

0F

eb-1

1A

pr-

11

Jun

-11

Au

g-1

1O

ct-

11

Dec-1

1F

eb-1

2A

pr-

12

Jun

-12

Au

g-1

2O

ct-

12

Dec-1

2F

eb-1

3A

pr-

13

Jun

-13

Au

g-1

3O

ct-

13

Dec-1

3F

eb-1

4A

pr-

14

Jun

-14

Au

g-1

4O

ct-

14

Dec-1

4F

eb-1

5

SATISFIED 51%

DISSATISFIED 41%

DON’T KNOW 8%

Net = +10

Satisfied

Dissatisfied

Nick Clegg (satisfaction)


15 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NICK CLEGG IS DOING HIS JOB

AS LEADER OF THE LIBERAL DEMOCRATS/ AS DEPUTY PRIME MINISTER?


26%

62%

12%

March 2015 January 2008 – March 2015

0

10

20

30

40

50

60

70

80

Dec-0

7

Jun

-08

Dec-0

8

Jun

-09

Dec-0

9

Jun

-10

Jan

-11

Jul-

11

Jan

-12

Jul-

12

Jan

-13

Jul-

13

Jan

-14

Jul-

14

Jan

-15


SATISFIED 26%

DISSATISFIED 62%

DON’T KNOW 12%

Net = -36

Dissatisfied

Satisfied

Nick Clegg (satisfaction among Lib Dem supporters)

Base: 66 Liberal Democrat supporters 18+, 8th – 11th March 2015. N.B. small base size indicative only

16 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NICK CLEGG IS DOING HIS JOB

AS LEADER OF THE LIBERAL DEMOCRATS/ AS DEPUTY PRIME MINISTER?


45%

46%

10%

March 2015 January 2008 – March 2015

0

10

20

30

40

50

60

70

80

90

100

Dec-0

7

Jun

-08

Dec-0

8

Jun

-09

Dec-0

9

Jun

-10

Jan

-11

Jul-

11

Jan

-12

Jul-

12

Jan

-13

Jul-

13

Jan

-14

Jul-

14

Jan

-15


SATISFIED 45%

DISSATISFIED 46%

DON’T KNOW 10%

Net = -1

Satisfied

Dissatisfied

Nigel Farage (satisfaction)


17 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB

AS LEADER OF THE UNITED KINGDOM INDEPENDENCE PARTY?


35%

47%

17%


0

10

20

30

40

50

60

Ma

r-1

3

Ma

y-1

3

Jul-

13

Se

p-1

3

Nov-1

3

Jan

-14

Ma

r-1

4

Ma

y-1

4

Jul-

14

Se

p-1

4

Nov-1

4

Jan

-15

Fe

b-1

6


SATISFIED 35%

DISSATISFIED 47%

DON’T KNOW 17%

Net = -12

Dissatisfied

Satisfied

Nigel Farage (satisfaction among UKIP supporters)

Base: 105 UKIP supporters, 8th -11th March 2015. N.B. small base size indicative only

18 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB

AS LEADER OF THE UNITED KINGDOM INDEPENDENCE PARTY?


87%

7% 6%


0

10

20

30

40

50

60

70

80

90

100

Ma

r-1

3

Ma

y-1

3

Jul-

13

Se

p-1

3

Nov-1

3

Jan

-14

Ma

r-1

4

Ma

y-1

4

Jul-

14

Se

p-1

4

Nov-1

4

Jan

-15

Ma

r-1

5


SATISFIED 87%

DISSATISFIED 7%

DON’T KNOW 6%

Net = +91

Satisfied

Dissatisfied

ECONOMIC OPTIMISM

Economic Optimism Index


20 DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL

IMPROVE, STAY THE SAME OR GET WORSE OVER THE NEXT 12 MONTHS?


March 2015

0

10

20

30

40

50

60

70

80

Jan

-04

Nov-0

4

Se

p-0

5

Se

p-0

6

Se

p-0

7

Au

g-0

8

Jun

-09

Ap

r-10

Ma

r-1

1

Jan

-12

Nov-1

2

Se

p-1

3

Jul-

14

IMPROVE 41%

STAY THE SAME 33%

GET WORSE 20%

DON’T KNOW 7%

EOI = +21

The Ipsos MORI Economic Optimism Index


21 DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL

IMPROVE, STAY THE SAME OR GET WORSE OVER THE NEXT 12 MONTHS?


-80

-60

-40

-20

0

20

40

Jan

19

97

Se

p 1

997

Ma

y 1

99

8

Jan

19

99

Se

p 1

999

Ma

y 2

00

0

Jan

20

01

Se

p 2

001

Ma

y 2

00

2

Jan

20

03

Se

p 2

003

Ma

y 2

00

4

Jan

20

05

Se

p 2

005

Ma

y 2

00

6

Jan

20

07

Se

p 2

007

Ma

y 2

00

8

Jan

20

09

Se

p 2

009

Ma

y 2

01

0

Jan

20

11

Se

p 2

011

Ma

y 2

01

2

Jan

20

13

Se

p 2

013

Ma

y 2

01

4

Jan

20

15

+21

VOTING DECISIONS

Which issues will be very important when voters cast

their ballots? Top four issues

23 LOOKING AHEAD TO THE NEXT GENERAL ELECTION, WHICH, IF ANY ISSUES DO YOU THINK WILL BE VERY IMPORTANT TO YOU IN HELPING YOU DECIDE WHICH PARTY TO VOTE FOR?

23%

30%

31%

29%

20%

27%

33%

46%

25%

22%

32%

45%

25%

25%

31%

38%

Education/schools

Asylum and immigration

Managing the economy/economic situation

Healthcare/NHS/hospitals

September 2014 January 2015 February 2015 March 2015

Base: 848 British adults 18+ giving a voting intention, 8th -11th March 2015 Source: Ipsos MORI Political Monitor

Which issues will be very important when voters cast

their ballots?

24 LOOKING AHEAD TO THE NEXT GENERAL ELECTION, WHICH, IF ANY ISSUES DO YOU THINK WILL BE VERY IMPORTANT TO YOU IN HELPING YOU DECIDE WHICH PARTY TO VOTE FOR?

Base: 848 British adults 18+ giving a voting intention, 8th -11th March 2015

Only showing answers above 10%; see computer tables for full results Source: Ipsos MORI Political Monitor

10%

11%

12%

25%

25%

31%

38%

Taxation

Unemployment

Benefits

Asylum and immigration

Education/schools

Managing the economy/economicsituation

Healthcare/NHS/hospitals

THE GOVERNMENT & THE ECONOMY

Will the government’s policies improve the economy?

Base: 1,025 British adults 18+, 8th -11th March 2015

26 ON BALANCE, DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?


March 2012 March 2015

47% 46%

7%

39%

53%

7%

AGREE DISAGREE DON’T KNOW

IN THE LONG TERM, THIS GOVERNMENT’S POLICIES WILL IMPROVE THE STATE OF BRITAIN'S ECONOMY

Will the government’s policies improve public

services?

Base: 1,025 British adults 18+, 8th -11th March 2015

27 ON BALANCE, DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?


October 2013 March 2015

59%

35%

6%

60%

33%

7%

AGREE DISAGREE DON’T KNOW

IN THE LONG TERM, THIS GOVERNMENT’S POLICIES WILL IMPROVE BRITAIN’S PUBLIC SERVICES

Has the government done a good job on the

economy in general?

28 SINCE IT WAS ELECTED IN MAY 2010, DO YOU THINK THE GOVERNMENT HAD DONE A GOOD JOB OR A BAD JOB AT…?


*asked as ‘keeping unemployment down’ in March 2014 Source: Ipsos MORI Political Monitor

44%

49%

35%

37%

47%

56%

48%

43%

56%

54%

46%

37%

8%

8%

9%

9%

8%

7%

Good job Bad job Don't know

March 2015

March 2014

March 2015

March 2014

March 2015

March 2014

Managing

the

economy

Handling

taxation and

public

expenditure

Reducing

unemployment*

Would a Labour Government do a better job?

29 AND DO YOU THINK THAT A LABOUR GOVERNMENT WITH ED MILIBAND AS PRIME MINISTER AND ED BALLS AS CHANCELLOR OF THE EXCHEQUER WOULD DO A BETTER OR A WORSE JOB, OR ABOUT THE SAME, THAN THE PRESENT GOVERNMENT HAS DONE AT MANAGING THE ECONOMY?

26%

19%

31%

37%

38%

38%

5%

6%

Better job Worse job About the same Don't know

March 2015

March 2013

Base: 1,025 British adults 18+, 8th – 11th March 2015 Source: Ipsos MORI Political Monitor

Does the Government deserve to win in May?

30 WHICH OF THE STATEMENTS COMES CLOSEST TO YOUR OWN VIEW?

Base: 1,025 British adults 18+, 8th -11th March 2015 Source: Ipsos MORI Political Monitor

43%

12%

16%

23%

38%

5%

28%

20%

32%

4%

21%

28%

The Government has failed to build a strongeconomy. At this election it is time for a change

The Government has failed to build a strongeconomy, but the Conservatives deserve to win

the election

The Government has built strong foundationsfor Britain's economic recovery, but at this

election it is time for a change

The Government has built strong foundationsfor Britain's economic recovery, and the

Conservatives* deserve to win the Election

April 1992 April 1997 March 2015

Does the Government deserve to win in May? Trend

31 WHICH OF THE STATEMENTS COMES CLOSEST TO YOUR OWN VIEW?

Base: 1,025 British adults 18+, 8th -11th March 2015 Source: Ipsos MORI Political Monitor

59% 66%

53%

35%

25% 32%

3% 6% 4%

0%

10%

20%

30%

40%

50%

60%

70%

TIME FOR A CHANGE

THE GOVERNMENT/CONSERVATIVES

DESERVE TO WIN THE ELECTION DON’T KNOW

“AT THIS ELECTION IT IS TIME FOR A CHANGE” OR “THE GOVERNMENT/CONSERVATIVES DESERVE TO WIN THE ELECTION”

‘Time for a change’ combines ‘The Government has built strong foundations for Britain’s economic recovery, and the Conservatives deserve to win

the election’ and ‘The Government has failed to build a strong economy, but the Conservatives deserve to win the election’

‘‘Deserve to win’ combines ‘The Government has built strong foundations for Britain’s economic recovery, but at this election it is time for change’

and ‘The Government has failed to build a strong economy. At this election it is time for change.’

April 1992 April 1997 March 2015

THE CHANCELLOR

43%

42%

15%

George Osborne (satisfaction)


33 ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY GEORGE OSBORNE IS DOING HIS JOB

AS CHANCELLOR OF THE EXCHEQUER?


March 2015 June 2010 – March 2015

0

10

20

30

40

50

60

70

Jun

-10

Ap

r-12

Ma

r-1

5


SATISFIED 43%

DISSATISFIED 42%

DON’T KNOW 15%

Net = +1

Dissatisfied

Satisfied

Who would make the most capable Chancellor?

Osborne vs Balls

34 WHO DO YOU THINK WOULD MAKE THE MOST CAPABLE CHANCELLOR, THE CONSERVATIVES’ GEORGE OSBORNE OR LABOUR’S ED BALLS?


36

35

37 34

38

35

29

33 30

35

36

29

34 35

36

40 38

41

0

5

10

15

20

25

30

35

40

45

Ma

r…

Ma

y…

Ju

l…

Se

p…

No

v…

Ja

n…

Ma

r…

Ma

y…

Ju

l…

Se

p…

No

v…

Ja

n…

Ma

r…

Ma

y…

Ju

l…

Se

p…

No

v…

Ja

n…

Ma

r…

Ma

y…

Ju

l…

Se

p…

No

v…

Ja

n…

Ma

r…

BALLS OSBORNE

Should George Osborne announce tax cuts?

Base: Asked as a split sample question. 517 British adults 18+ asked statement “ Do you think he should or should not announce tax cuts”, 508 asked statement “When thinking about the health of the economy and public services, do you think he should or should not announce tax cuts in that Budget?”. Totals reported here are combined, 8th -11th March 2015

35 AS YOU MAY KNOW, THE CHANCELLOR WILL ANNOUNCE HIS LAST BUDGET BEFORE THE ELECTION ON 18TH MARCH. DO YOU THINK HE SHOULD OR SHOULD NOT ANNOUNCE TAX CUTS IN THAT BUDGET?


50% 40%

10%

HE SHOULD HE SHOULD NOT DON’T KNOW

March 2015

VOTING DECISIONS

Have the voters decided yet?


37 HAVE YOU DEFINITELY DECIDED TO VOTE FOR THE CONSERVATIVE PARTY/ LABOUR PARTY/ LIBERAL DEMOCRATS/ GREENS/ UKIP/ SNP/PLAID CYMRU OR IS THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE?


February 2015 March 2015

50% 48%

2%

41%

56%

3%

DEFINITELY DECIDED MAY CHANGE MIND DON’T KNOW

Have the voters decided yet? Trend


38 HAVE YOU DEFINITELY DECIDED TO VOTE FOR THE CONSERVATIVE PARTY/ LABOUR PARTY/ LIBERAL DEMOCRATS/ GREENS/ UKIP/ SNP/PLAID CYMRU OR IS THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE?


43% 47% 48%

56% 56% 51% 50%

41%

2% 2% 2% 3%

0%

10%

20%

30%

40%

50%

60%

Au

g2

01

4

Se

p2

01

4

Oct

201

4

No

v2

01

4

De

c2

01

4

Ja

n2

01

5

Feb

201

5

Ma

r2

01

5

DEFINITELY DECIDED MAY CHANGE MIND DON’T KNOW

How important is May’s result to the voters?

39 HOW IMPORTANT IS IT TO YOU PERSONALLY WHO WINS THE NEXT GENERAL ELECTION?


47%

32%

13%

8% 1% VERY IMPORTANT

FAIRLY IMPORTANT

NOT VERY

IMPORTANT

NOT AT ALL

IMPORTANT

NO OPINION

March 2015

PARTIES AND PARTY LEADERS

Leaders and their parties – David Cameron

41 WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…

…DAVID CAMERON, THE LEADER OF THE CONSERVATIVE PARTY AND THE CONSERVATIVE PARTY?


25%

14%

8%

46%

7%

Cameron & the

Conservative Party

%

March 2015

Change

since

Sept 2014

Total like him 39 -9

Total do not like him 54 +5

Total like his party 33 -9

Total do not like his party 60 +5

March 2015

Base: split sample question, 511 British adults 18+, 8th – 11th March 2015

I LIKE HIM AND I

LIKE HIS PARTY

I LIKE HIM BUT I DO

NOT LIKE HIS

PARTY

I DO NOT LIKE HIM

BUT I LIKE HIS

PARTY

I DO NOT LIKE HIM

AND I DO NOT LIKE

HIS PARTY

DON’T KNOW

22%

8%

30%

32%

8%

Leaders and their parties – Ed Miliband


…ED MILIBAND, LEADER OF THE LABOUR PARTY AND THE LABOUR PARTY?


March 2015

Miliband & the Labour Party

%

March 2015

Change

since Sept

2014


Total do not like him 62 -1

Total like his party 52 +2

Total do not like his party 40 -4


I LIKE HIM AND I

LIKE HIS PARTY

I LIKE HIM BUT I DO

NOT LIKE HIS

PARTY

I DO NOT LIKE HIM

BUT I LIKE HIS

PARTY

I DO NOT LIKE HIM

AND I DO NOT LIKE

HIS PARTY

DON’T KNOW

19%

12%

21%

36%

12%

Leaders and their parties – Nick Clegg


…NICK CLEGG, LEADER OF THE LIBERAL DEMOCRAT PARTY AND THE LIBERAL DEMOCRAT PARTY?


March 2015

Clegg & the

Liberal

Democrats

%

March 2015

Change since

Sept 2014




Total do not like his party 48 -4


I LIKE HIM AND I

LIKE HIS PARTY

I LIKE HIM BUT I DO

NOT LIKE HIS

PARTY

I DO NOT LIKE HIM

BUT I LIKE HIS

PARTY

I DO NOT LIKE HIM

AND I DO NOT LIKE

HIS PARTY

DON’T KNOW

18%

12%

7% 52%

10%

Leaders and their parties – NIGEL FARAGE


…NIGEL FARAGE, LEADER OF THE UK INDEPENDENCE PARTY, AND THE UK INDEPENDENCE PARTY?


I LIKE HIM AND I

LIKE HIS PARTY

I LIKE HIM BUT I DO

NOT LIKE HIS

PARTY

I DO NOT LIKE HIM

BUT I LIKE HIS

PARTY

I DO NOT LIKE HIM

AND I DO NOT LIKE

HIS PARTY

DON’T KNOW

March 2015

Farage & UKIP

%

March 2015

Change

since

September

2014




Total do not like his party 64 +1


17%

9%

4%

34%

36%

Leaders and their parties – Nicola Sturgeon


…NICOLA STURGEON, THE LEADER OF THE SCOTTISH NATIONAL PARTY, AND THE SCOTTISH NATIONAL PARTY?


I LIKE HER AND I

LIKE HER PARTY

I LIKE HER BUT I DO

NOT LIKE HER

PARTY

I DO NOT HER BUT I

LIKE HER PARTY

I DO NOT LIKE HER

AND I DO NOT LIKE

HER PARTY

DON’T KNOW

Sturgeon

& the SNP

%

March 2015

Total like her 26

Total do not like her 38

Total like her party 21

Total do not like her party 43

March 2015


24%

4%

12%

23%

36%

Leaders and their parties – Natalie Bennett


…NATALIE BENNETT, THE LEADER OF THE GREEN PARTY, AND THE GREEN PARTY?

Base: split sample question, 511 British adults 18+, 8th – 11th March 2015 Source: Ipsos MORI Political Monitor

Bennett &

the

Greens

%

March 2015

Total like her 28


Total like her party 36

Total do not like her party 27

March 2015

I LIKE HER AND I

LIKE HER PARTY

I LIKE HER BUT I DO

NOT LIKE HER

PARTY

I DO NOT HER BUT I

LIKE HER PARTY

I DO NOT LIKE HER

AND I DO NOT LIKE

HER PARTY

DON’T KNOW

LEADERS AND THEIR POLICIES

Leaders and their policies – David Cameron


…DAVID CAMERON, THE LEADER OF THE CONSERVATIVE PARTY?


30%

21% 7%

38%

4%

Cameron & his policies

%

March 2015

Change

since July

2014

Total like him 51 +7


Total like his policies 37 +1

Total do not like his

policies 59 +1

March 2015


I LIKE HIM AND I

LIKE HIS POLICIES

I LIKE HIM BUT I DO

NOT LIKE HIS

POLICIES

I DO NOT LIKE HIM

BUT I LIKE HIS

POLICIES

I DO NOT LIKE HIM

AND I DO NOT LIKE

HIS POLICIES

DON’T KNOW

24%

11%

16%

41%

8%

Leaders and their policies – Ed Miliband


…ED MILIBAND, LEADER OF THE LABOUR PARTY?


March 2015

Miliband & his polices

%

March 2015

Change

since July

2014




Total do not like his policies 52 -5

I LIKE HIM AND I

LIKE HIS POLICIES

I LIKE HIM BUT I DO

NOT LIKE HIS

POLICIES

I DO NOT LIKE HIM

BUT I LIKE HIS

POLICIES

I DO NOT LIKE HIM

AND I DO NOT LIKE

HIS POLICIES

DON’T KNOW


18%

27%

10%

35%

11%

Leaders and their policies – Nick Clegg


…NICK CLEGG, LEADER OF THE LIBERAL DEMOCRAT PARTY?


March 2015

Clegg & the

Liberal

Democrats

%

March 2015

Change since

July 2014




Total do not like his policies 62 -2

I LIKE HIM AND I

LIKE HIS POLICIES

I LIKE HIM BUT I DO

NOT LIKE HIS

POLICIES

I DO NOT LIKE HIM

BUT I LIKE HIS

POLICIES

I DO NOT LIKE HIM

AND I DO NOT LIKE

HIS POLICIES

DON’T KNOW


19%

14%

9% 44%

13%

Leaders and their policies – NIGEL FARAGE


…NIGEL FARAGE, LEADER OF THE UK INDEPENDENCE PARTY?


I LIKE HIM AND I

LIKE HIS POLICIES

I LIKE HIM BUT I DO

NOT LIKE HIS

POLICIES

I DO NOT LIKE HIM

BUT I LIKE HIS

POLICIES

I DO NOT LIKE HIM

AND I DO NOT LIKE

HIS POLICIES

DON’T KNOW

March 2015

Farage & UKIP

%

March 2015

Change

since July

2014

Total like him 33 n/c



Total do not like his policies 58 +3


18%

14%

3%

29%

36%

Leaders and their policies – Nicola Sturgeon


…NICOLA STURGEON, THE LEADER OF THE SCOTTISH NATIONAL PARTY?


I LIKE HER AND I

LIKE HER POLICIES

I LIKE HER BUT I DO

NOT LIKE HER

POLICIES

I DO NOT HER BUT I

LIKE HER POLICIES

I DO NOT LIKE HER

AND I DO NOT LIKE

HER POLICIES

DON’T KNOW

Sturgeon

& the SNP

%

March 2015

Total like her 32


Total like her policies 21

Total do not like her policies 43

March 2015


26%

11%

8% 20%

36%

Leaders and their policies – Natalie Bennett


…NATALIE BENNETT, THE LEADER OF THE GREEN PARTY?


Bennett &

the

Greens

%

March 2015

Total like her 37


Total like her policies 34

Total do not like her policies 31

March 2015

I LIKE HER AND I

LIKE HER POLICIES

I LIKE HER BUT I DO

NOT LIKE HER

POLICIES

I DO NOT HER BUT I

LIKE HER POLICIES

I DO NOT LIKE HER

AND I DO NOT LIKE

HER POLICIES

DON’T KNOW


2015 POLITICAL MONITOR

ipsos mori political monitor march 2015

News & Politics

british adults certain

conservative lead

conservative supporters

government base

prime ministers base

general election cameron

labour partyukip

general election tomorrow